Looking for feedback to optimise my website for better conversions

[KanzSpices]

Hi, i'm looking for feedback from the community on the website Kanzandmuhul.com. I would love to know your thoughts on the overall design, accessibility and how can we make our conversions better. We started in 2020 and ship Indian spices globally. 

[Bundler-Manuel]

Hi there @KanzSpices  welcome to the Shopify community first of all!

Secondly, I have 2 major suggestions I’d make as to how you could boost your conversion rate

1. You should include “best sellers” and “new spicy landings” categories in your homepage to entice customers at first sight

2. You should include personal reviews and testimonials from individuals who have used your product in the past. I believe it would more convincing than the current “featured” section you have there right now. 
I wish you and your store the best of luck!

[MooseDesk]

Hi @KanzSpices ,

Thanks for reaching out to the Shopify Community! I'm Mia from MooseDesk , your go-to Live Chat, WhatsApp and FAQ App here to help  enhance your customer support experience  😊

Your store showcases a beautiful range of Kashmiri products with strong branding — it’s clear there’s been a lot of thought put into the shopping experience. However, I notice that you are missing an essential customer support tool to allow customer contact with you directly.  When customer  have questions about shipping, product ingredients, delivery timelines, or returns, they expect fast and clear answers. Without a proper system in place, a few things can happen:

• Abandoned checkouts: Confused or hesitant buyers often drop off if their questions aren’t answered quickly.

• Frustrated customers: Repeated or unresolved issues can lead to negative reviews or lost loyalty.

• Scattered communication: Relying on email or Instagram DMs makes it hard to track and respond efficiently, especially as the store scales

I suggest exploring MooseDesk, a FREE Live Chat, WhatsApp & FAQ App. You can easily reach customer support via WhatsApp, ensuring immediate assistance for inquiries. Also, the widget provide multi self-Service options such as Order tracking, Translation and FAQ section empower customers to resolve common questions on their own, reducing the need for direct support.

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[BON_Loyalty]

Hi @KanzSpices! Thanks for reaching out to the community. It's Tracy from BON Loyalty, the essential loyalty app for Shopify businesses.

I just browsed through your website and wow — really impressed! The design is super polished and well-branded. From the layout to typography, everything feels intentional and consistent. It’s clear you’ve put in serious work, and it definitely doesn’t come across as an amateur store — quite the opposite! As someone working closely with hundreds of Shopify merchants and also developing features for a loyalty program app, I know how much goes into building a storefront that not only looks great but also converts.

1. Site performance
The first thing I noticed was the image loading speed, particularly for your hero banners. It took around 3–4 seconds for the visuals to fully load. That delay, even if minor, can impact first impressions and bounce rate — especially for mobile users.

Here are a few ways you might improve this:
- Use modern image formats like Webp
- Implement lazy-loading for images below the fold
- Consider a quick audit using PageSpeed Insights

2. Conversion rate optimization
a) Hero Banner – CTA A/B Testing
I saw you're using full-image slides with an illustrated “Shop Now” button, which looks visually clean. That said, I'd recommend an A/B test here:

- Try versions where the CTA is a real HTML button layered over the image
- Add a strong, value-focused headline like “Bring Authentic Indian Flavors to Your Kitchen”
- Test contrast — e.g., slightly dim the background image to make text and buttons pop

These small tweaks can help determine what actually drives more engagement.

b) Bundles & Promotions
- Create curated bundles like a “Starter Spice Kit” or “Global Cooking Set” to raise AOV and simplify the buying decision for first-timers.
- Add limited-time offers (e.g. “Free shipping over $50” or “10% off your first order”) as motivators.

c) Educate to convert
Many international shoppers may not be familiar with every spice. Adding quick tips or usage ideas under each product (or a link to “How to Use This”) can reduce hesitation and boost conversions.

3. Loyalty program
I noticed you’re using Smile.io — love to see that! From my experience developing loyalty features, I’ve seen that programs perform best when:

- Customers are reminded of their points at key touchpoints (like during checkout)
- The value of rewards is clearly communicated
- Email engagement (open/click/reward redemption) is tracked and used for re-engagement flows

Would love to hear how your loyalty program is performing! Even something simple like a homepage teaser or points progress bar can nudge return visits.

Final thoughts
You’ve got a strong foundation: great branding, a clear niche, and a meaningful product. With some optimization on performance and conversions, you’re well-positioned for growth. If you ever want to bounce ideas around customer engagement, loyalty, or user behavior — happy to chat. I work with Shopify merchants every day and love seeing great brands like yours thrive!

[Akohub]

Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. After viewing your website, I believe our expertise could add value to your business.

Your website presents a warm and authentic introduction to the rich world of Indian spices, which is wonderful for creating a connection with your customers. The clean layout and vibrant images highlight your products beautifully, and the clear navigation makes it easy for visitors to explore your offerings. It’s evident that you’ve put thought into showcasing the cultural heritage behind your spices, which adds a unique and engaging touch to your store. 

To improve the conversion rate and encourage repeat purchases, I would recommend setting up a loyalty program. Currently your store is missing a loyalty widget, which is a powerful tool for fostering customer engagement and boosting conversion rates. Loyalty programs work by rewarding customers for their purchases and interactions, offering benefits such as points for discounts, store credits or exclusive offers. This not only incentivizes first-time buyers to complete their purchase but also encourages them to return and shop again, increasing customer lifetime value and overall sales. Furthermore, a loyalty program can also create a sense of community and appreciation around your brand, making customers feel valued and more likely to choose your store over competitors. 

To make launching and managing a loyalty program more effective, I would recommend our Ako Marketing App. It streamlines the process to set customized loyalty programs and saves your time to build stronger relationships with your customers and ultimately improve your conversion rates.

Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don't forget to like and mark it as a solution if you find this helpful.