This is PageFly - Free Landing Page Builder. I would love to provide my advice for your store based on 6 years of providing solutions for about 100.000 active Shopify merchants.
I have just taken a quick look at your website and I picked up some plus points are:
However, I would like to give you some suggestions about your store so that you could consider changing and hope that the conversion rate is increased accordingly.
1. Having a sticky menu:
This helps customers to reach out to the menu and access the navigation bar anytime they want.
The header is already great but it takes up a lot of space so not much information can be displayed after you make it sticky. Thus, I highly recommend you resize the favicon and order navigation bar into 1 row only. I bet it would be more nice and neat for the visitors.
2. Having featured slideshow with prominent CTA button
Please remember that the slideshow should describe what you are selling within the 5 first minutes of accessing your store. That would affect the bounce rate if you could not place the eye-catching products right on the top.
As you might know, a primary call to action button is one of the important things for a home page of an online store. With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, probably enhancing the conversion rates.
As you can see in the screenshot below, the CTA button on the slideshow is great but the “Meet the owner” button on the right is not outstanding. Thus, you should pay attention to this as well.
And, please kindly remember that all CTA buttons should have the same styling because it helps increase the conversion rate.
The collections are well displayed with clear headings here. However, I think it might be more ideal if you place the hover state for those collection images. This solution could make your page more attractive and could evoke the customer’s curiosity as well. Of course, you can place a CTA button under each collection, just to make sure your customers know what to do next.
4. About Us section
Undoubtedly, the images will always win the customers’ hearts before the texts. So, it would be ideal if you display the paragraph on the right side with bullet styling and highlight the keypoint and a featured image of your company/product/customer on the left. Too many texts might be easily overlooked. Another thing is that you should style for the heading different from the paragraph below. It would make this section more professional.
5. Adjust the size of slideshows.
Just a minor thing but you should care. The slide here is cropped and some texts could not be seen. Also, it lacks a CTA button and it would be a loss then. Please add it right away!
Last but not least, here are my other recommendations for you, feel free to consider them applied to your store:
Before ending, I'd love to share with you an interesting post about "How to personalize your homepage" to become more appealing to the customers. You can read more here. Hope this be helpful to you!
=> What helps you to build your store more easily, especially what helps you to build all options I comment on above is a page builder.
It would be a good choice for you to have professional sites that look incredible on mobile & desktop without any extra coding, and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
If you feel my answer is helpful, like it or give it a thumb up. Let me know if you have any questions.
I have visited your store and here are my suggestions. Hope they are helpful to you!
In general, your homepage looks clear and well-arranged. There is only a few things that you should improve it
That’s all my suggestions for your store. Hope they are helpful to you