Looking for honest feedback

[dalsierE]

Hello everyone,

I launched my store two months ago and so far no conversions. I'm looking for some feedback because this is all new to me. I would really appreciate your opinion. The link is www.teeinkable.com, thanks!

[MooseDesk]

Hi @dalsierE, 

We appreciate your inquiry in the Shopify Community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your new store! Although it is on the go for completion, I can tell you have put a lot of effort into building this. Especially, the product features are really detailed with variations, size, descriptions, size table, etc.

However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.

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1.Adding Navigation bar

A navigation bar is quite an essential part of your website which can showcase main contents included in your business and help customers to access information easier. So I recommend the addition of a Navigation bar, which might consist of Homepage, Products, Contact, etc.

2. Adding CTA link for banner

I see you put the banner “Free Shipping for Orders $75+” at the top of the website to highlight your strength. But for sales boost, you can leverage it to attach the link of discounts/purchase, etc.

3. Complete your Homepage with these parts: Value proposition - Best seller - Testimonials - Footer

With my experience in UI/UX, I would say that your Homepage is quite lacking now to which I suggest the addition of Value Proposition - Best seller Products (boosting purchase intention) - Testimonials (building trust in customers) - Footer (showing other information: address, social media links, etc.)

4. Add on ratings & feedback for a product

I understand that your products now might be not having enough testimonials/ratings to show in the Product Page. But yeah later, I would recommend to have distinct comments/feedbacks for only that product in each Product Page.

5. Adding Live-chat and FAQs

I notice that when I want to ask something about size or refund policy, there is no such feature like Live-chat for me to ask you. So I recommend the addition of Live chat & FAQs for your website. Being available whenever customers need you the most can help drive more conversion to your store

I suggest exploring MooseDesk, a FREE LiveChat, FAQ & Helpdesk App that can help your support experience easier, better, faster!

Especially at the moment, we are launching the Referral Program with huge discounts.

So those are some of my suggestions for your store as a Website Copywriting expert. If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Once again, keep up the fantastic work, and I wish you the best of luck in the future! 

[Bundler-Manuel]

Hello there @dalsierE  I think you should start with having a “our story” section on the homepage which would talk about the background, idea behind the store, and overall vision 

I would also suggest having a blog page where you can post articles and reviews of new and best selling products or just trending clothes in the market in general as a way of driving traffic towards your store.

It would also be a very good addition to link the social media pages of your store at the bottom of the homepage. It makes the store to appear more authentic and allows people to stay easily updated with new happenings.

[BON_Loyalty]

Hi @dalsierE! I'm Tracy from BON Loyalty, the top-rated Shopify loyalty app.

Welcome to the community! I know that you have poured a lot of effort into building this store, and I'm very happy that it's officially launched. After reviewing your store, I noticed that it only features a collection page with some products. It seems to be missing key elements of store positioning and branding, which could impact customer perception and result in lower sales.

Why lacking of brand positioning and identity impact sales?
- Visitor Perception: If your store has no clear brand identity, visitors won’t see your store as professional or reliable. No matter how good your products are, visitors will question the quality and legitimacy of your store.
- Trust & Credibility: Lack of a professional-looking brand identity and positioning decreases trust. Customers often decide within seconds whether a store looks trustworthy enough to buy from. If your store appears inconsistent or disorganized, they’ll leave without making a purchase.
- Customer Confusion: Without a clear brand positioning, customers won’t understand what your store stands for or why they should buy from you. This confusion can result in a high bounce rate and low conversion rates.

Here’s what I noticed and some suggestions on how you can establish a clear brand identity for your store:

1. Defining a clear identity and differentiation
- Store positioning establishes how the store distinguishes itself from competitors in the customer’s mind. It defines the unique value proposition, targeting a specific niche or audience.
- Branding ensures that the identity of the store – through elements like logo, colors, tone, and message – is consistent and recognizable. When done right, it builds trust and gives customers a reason to choose your store over competitors.
(Example: A luxury jewelry store emphasizes exclusivity through elegant design, while a sustainable clothing brand positions itself as eco-friendly to attract conscious consumers. Without these strategies, the store blends into the market without standing out).

2. Define your niche or USP (Unique Selling Proposition)
- Customers tend to trust stores that specialize in a specific category or theme. If you’re offering products across various categories (wireless chargers, floral handbags, and hoodies), try to find a common theme that ties them together, such as “personalized style” or “unique designs.” Alternatively, you should only focus on a few key product lines that best represent your brand.
- Develop a tagline or a statement that communicates what makes your store unique. Whether it’s the affordability, premium quality, customized designs, or excellent customer service, let your visitors know why they should choose you over competitors.Some tagline you can consider for your store can be "Express yourself with everyday essentials", or "Designed for you, delivered with care".

3. Create a cohesive visual identity
- Logo, typography & colors: Consistent visual branding elements (logo, color scheme, and typography) help create a cohesive experience for visitors. Choose colors and styles that reflect your brand values and apply them uniformly across the site to build familiarity. For example, a premium brand might use gold and navy blue, while an eco-friendly brand might use green and earthy tones.
- Imagery & design: Use high-quality images and a consistent design style. If you’re selling multiple categories, ensure the product images, banners, and layouts have a unified look. A blurry image on your homepage can strongly have a negative effect on how customers feel about your store.

4. Craft a brand story & messaging
- Share your story. Why did you start this store? What values or mission does your brand stand for? Customers love authentic stories that they can connect with. A compelling story can help establish an emotional connection and differentiate your store from others.
- Use consistent messaging. Whether it’s on your homepage, product descriptions, or marketing emails, your tone of voice should be consistent. It can be friendly, professional, fun, or serious—depending on your target market.

5. Highlight professionalism & credibility
- Showcase trust badges & policies: Clearly displaying badges like “Secure Checkout,” “Money-back Guarantee,” or “Quality Assurance” can help assure visitors of your professionalism. Additionally, have a well-defined Return Policy, Shipping Policy, and Customer Service section to address any potential concerns.

- Include customer reviews & testimonials on you product page: Adding genuine reviews from customers builds social proof and trust. If you don’t have reviews yet, consider implementing a review request strategy after purchases to gather feedback, or install a Shopify Review app (e.g.: Loox, LAI Review, Fera) to import reviews for your products to gain trust.

I hope these suggestions will help position your store as a professional and trustworthy brand that customers will feel confident buying from. Good luck!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'. 😊

Best,

Tracy from the BON Loyalty team

[Sara_Loox]

Hey @BON_Loyalty, Thanks for the recommendation!

Hey @dalsierE, Sara from the Loox reviews team 🙂

Loox offers 3 different subscription plans for merchants at any stage of their Shopify journey. We make collecting customer reviews effortless with our automated system and help you display the reviews you collect in eye-catching widgets on any page of your store. Since we allow you to set up a discount in exchange for photo and video reviews, we have a market-leading photo review submission rate. We believe that visual reviews help promote trust and boost conversion on your store.

We also have a Smart Upsell feature you can turn on to increase your average order value without lifting a finger, and a Referrals Program which helps turn your happy customers into brand advocates by offering one- or two-sided incentives for customers who successfully refer friends and family to your store. 

We also offer high-quality support to help you out whenever you have questions. If you have any questions about our platform, please feel free to reach out to us at the support email below- we'd be more than happy to help!

[mageplaza-cs]

Hi @dalsierE,

I would be happy to review your website and provide feedback on the performance. Here are my recommendations to improve your conversion rate:

1. Improve SEO

Taking the time to ensure your web pages are properly optimized can help increase your organic traffic, meaning more potential customers browsing your products. SEO strategies can drive site traffic to your Shopify website effectively. 

For an average small e-commerce store, you should get at least 1000 visitors per month to start having a stable source for sales.

Here are some basic elements you should check:

Title Tags & Meta Descriptions:

• Each page should have unique, descriptive title tags and meta descriptions.
• Include relevant keywords without overstuffing.

You can also check this SEO checklist by Shopify to learn more about optimizing your e-commerce store and blog. This will boost your online presence and bring more traffic to your website. 

2. Monitor Your Cart Abandonment Rate

Additionally, a high cart abandonment rate can be particularly frustrating for your business, especially after investing significantly in attracting visitors to your site. This issue indicates that many potential customers are deciding not to complete their purchases, contributing to low conversion rates.

To address this, you can remind customers about the items left in their carts and encourage them to complete their purchases by:

• Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
• Incentives: Offer a discount or free shipping to motivate them to finalize their purchases.
• For more detailed guidance, refer to an article from the Shopify Help Center

3. Improve promotional banner and section on Homepage

You should add seasonal banners for current promotions or collections (e.g., Summer Sale, Winter Collection) to catch the attention of customers. 

Additionally, featuring sections like "Best Sellers" and "On Sale", New arrivals on the homepage can drive attention to popular and discounted products, encouraging visitors to engage more with your site. Here is a reference:

4. Adding Reviews

Adding a dedicated review section would allow customers to share their experiences, providing valuable feedback for other potential buyers. Customer reviews not only build trust but also serve as social proof, which can significantly boost conversions. Here is a reference:

I hope my suggestions are helpful, feel free to give me any feedback. Good luck!