Looking for opinions on my store

Scottlx01
Tourist
4 0 1

Hello everyone, I run the store KitchenNow.ca I sell kitchen products as well as bar essentials. Obviously not every product has been added to the store as most of them I am manually adding and writing product descriptions in my off time. I work very random hours and a lot of them so I don't have as much time as I would like. The theme and shipping sections have been done mostly by freelancers as I am very new to this and can't quite get together the store I am looking for alone. I have advertised on Facebook, Google and Pinterest, Pinterest has provided good traffic however no sales and FB and google haven't done as much. My products all come from aliexpress off of oberlo and I generally use products with a very good conversion ratio so I am quite confused, Any feedback is appreciated and don't be too rough on me lmao I am very very new. Thanks Everyone.

CutOutWiz
Navigator
302 24 114

Hello @Scottlx01 

Hope you are well. For an owner with very little experience, you have done a pretty good job. I must say your aesthetic eye is very keen.

I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?

Another Thing you could consider: Not all traffic is good traffic.

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.

Here are some areas where you could consider working on

  • Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.

    You can also consider making your headings a bit bigger or bolder, so that they catch the eye more easily.

  • I see that you have a very organized "About us " section. The section talks about what your service is about and that's great! But try adding your personal story, where you got the motivation to start this business and your future aspirations as well. 

     

    If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you.
  • It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types. I see that your home page has only one banner whereas there's different types of product you sell. It would look great if you could add a banner symbolizing each type of product. 

    It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.

  • A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.

  • You will be surprised how much you can benefit from a chatbot. It can collect your necessary customer data, help you analyze which stuffs are trending or in more demand, and overall solve your problems by answering common questions so you won't have to.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

If you found this helpful, leave a Like to let me know.
If this answers your question, please rate this as an accepted solution :)

M, from the Business Development Team of
Cutoutwiz
Scottlx01
Tourist
4 0 1

If you don't mind could you provide me with an example of the banner? I really appreciate the feedback and am currently working on implementing your suggestions.

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Scottlx01
Tourist
4 0 1

Thank you for the suggestion, this pop up form is it the chatbot that comes up that you were referring to? I really appreciate it thank you

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Scottlx01
Tourist
4 0 1

Hey thank you man I will be trying that out today. I appreciate it

 

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AiTrillion
Shopify Partner
3990 237 722

Hey @Scottlx01This is AiTrillion- an All-in-one Marketing Platform on Shopify. I would love to share my thoughts for your store based on 9 years of experience with Shopify for over 1000's active Shopify merchants and hope that my sharing will help you improve your store performance.

Good points of your store:

  • Good layout
  • Good UI/ UX
  • Well-designed

The reason you don't get sales might be because of lack of customer engagement in your store. Here are some suggestions that you can start working on which will help you to drive conversions on your store:

Add trust badges in your store. With the help of trust badges, customers will know that all the processes taking place are safe and secure. 

- Run email campaigns to reach your customers in real-time on the basis of their customer behavior.

- Add a popup with a discount code on it to capture more email addresses. For example: you can write get 20% off on your first purchase on sign up. 

Add a web push notification- It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions. You can send back in stock and price drop alert notifications to bring customers back to your store.

You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store. It helps in increasing sales.

 

Overall, your store looks good! All you need to do is add the above tools to maximize engagement in your store which will help you to engage the traffic coming to your store and reduce the bounce rate by increasing the conversion rate.

To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app to drive conversions. 

P.S- Free plan available.

Sachin D | Shopify Growth Expert @ AiTrillion

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