Looking for second feedback of my product page after my changes please + (abandonment cart problem)

[ThomasLumeria]

Hello everyone ! This new topic comes after this first one on the link below :

https://community.shopify.com/c/store-feedback/can-you-give-me-a-store-feedback-please-and-help-me-r...

I've made some subtle but visible changes to my product page to try improve user experience and other stuff. I had an add to cart problem. What do you think of my product page now and what do you think i should improve please ? However i also realized that i have an important drop after the add to cart action. My "reached checkout" rate drops a lot.

So it seems there's another problem here. I'm not sure if this is a cart abandonment or checkout abandonment problem. Can you eventually check it please by checking the checkout page and cart page please ? or even by trying to simulate an order to test the customer journey please and detect any bottleneck/problem please ? (and not going until the real payment of course ahah). I'm not sure what's the problem at the moment, what blocks and confuses them to the point that they don't go further in the customer journey. 

Here is the new product page : https://lumerialights.com/products/lampe-de-table-sans-fil-lumia

And the old one if needed (it's a PREVIEW link so don't be surprised by the url link) : https://zo7maigsqic174bg-61430202461.shopifypreview.com/products/lampe-de-table-sans-fil-lumia%E2%84...

Also important but the review line under the title on the old version doesn't display on the preview link, so if you can analyze like if it was there, it would be perfect please ! thank you very much ! Here is the line in question :

Thank you very much if you can help me ! I would be really grateful ! 😃

[BON_Loyalty]

Hi @ThomasLumeria,

Thanks for reaching out to the community. I'm Tracy from BON Loyalty.

It’s awesome that you’re diving into improving your eCommerce store! Every small tweak can make a big difference, and I’m here to help you navigate this journey.

1. Product Page Review
What’s Working Well:

- Your product images are excellent! High-quality visuals help customers feel more confident about their purchase.
- The product description is clear and detailed, which is great for helping customers understand exactly what they’re getting.

Where You Can Enhance:

- Page Speed: Ensuring your page loads quickly can keep customers engaged. Tools like Google PageSpeed Insights can help you identify areas to improve.
- Trust Signals: Adding customer reviews or testimonials can further build trust. It’s like a friendly nudge that reassures potential buyers they’re making the right choice.
- Create a Sense of Urgency: You might want to include elements like “Limited stock available!” or “Sale ends soon!” to encourage faster decisions.

2. Understanding the Difference: Add to Cart vs. Purchase

Here’s something interesting: When a customer adds a product to their cart, they’re showing interest, but that’s not the same as deciding to buy. The decision to complete the purchase can be influenced by many factors—price, shipping, and even their mood.

Because of this, it’s not uncommon to see a drop in conversions after the “add to cart” action. The key is optimizing the cart and checkout process to make it as easy and reassuring as possible for them to move forward.

3. Cart Page and Checkout Process

Potential Barriers:

- Unexpected Costs: If customers encounter high shipping fees or additional costs they weren’t expecting, they might abandon their cart. Being transparent about costs from the start can help avoid this.
- Streamline Checkout: Simplifying the checkout process is crucial. Offering a guest checkout option, for instance, can make it easier for customers who don’t want to create an account.

Tips:

- Progress Indicators: Let customers know how many steps are left in the checkout process. This can reduce anxiety and make the process feel quicker.
- Trust Badges: Display security badges and payment guarantees to reassure customers that their information is safe and secure.

4. Optimizing Your Email Follow-Up

Not every customer will complete their purchase immediately after adding to the cart, so it’s important to have a solid follow-up strategy in place:

- Timing: Send the first email within an hour of cart abandonment, followed by another a day later, and a final reminder after a few days.
- Content: Remind customers of the product they were interested in, highlight any promotions, and offer help if needed.
- Incentives: Offering a small discount or free shipping in your follow-up emails can be a gentle nudge that encourages customers to complete their purchase.

Final
Improving your store’s conversion rate is a continuous process, and every small improvement can add up over time. Keep testing different strategies, and don’t be discouraged if it takes a bit of trial and error. You’re on the right path, and with each step, you’re getting closer to your goals. Feel free to reach out if you have any more questions or need further advice. You’ve got this!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'. 😊

Best regards,

Tracy

[mageplaza-cs]

Hi @ThomasLumeria,

I’m from Mageplaza, a Shopify solution expert.

I would be glad to provide feedback on improving your site performance. Below are my suggestions to Manage Cart Abandonment Rate

A high cart abandonment rate can significantly affect your conversion rates, as it indicates that many potential customers are not completing their purchases. To combat this, a multi-faceted approach can be highly effective:

• Automated Email Reminders: Set up a system to automatically send follow-up emails to customers who have left items in their carts. These reminders can include personalized messaging about the items they viewed, creating a sense of urgency and prompting them to complete their purchase.
• Incentivize Completion: Offer special incentives, such as one-time discounts or free shipping, to encourage customers to finalize their order. These promotions can be time-limited to create urgency and increase the likelihood of conversion.
• Use Exit-Intent Popups: Exit-intent popups can detect when a customer is about to leave the site and trigger a last-minute offer or reminder about their cart. This strategy can help reduce abandonment before it happens.
• Simplify Checkout Process: Ensure the checkout process is as seamless and frictionless as possible. Minimize the number of steps, offer guest checkout options, and integrate multiple payment gateways to make the experience convenient.
• Cart Recovery Ads: Retarget customers who have abandoned their carts through social media or display ads. These ads can showcase the specific items left behind, providing an extra nudge for customers to return and complete their purchase.
• Provide Real-Time Support: Integrate live chat to assist with any last-minute concerns, such as shipping options, payment issues, or product questions.

Addressing cart abandonment from multiple angles not only boosts conversions but also enhances the overall shopping experience, driving long-term customer loyalty.

For more detailed guidance, you can refer to Shopify’s Help Center, which offers a wealth of resources on cart abandonment and customer retention strategies.

I hope my suggestions are helpful, feel free to give me any feedback.

Good luck!