Hope you are doing good. Your store looks nice and here are few suggestions.
Add a Favicon, as it helps to find your store when customer had multiple tabs in their browser.
Add a nice store logo which gives Identity and it also separates you from the competition.
Consider testimonials or reviews on the homepage to build trust with the visitors.
Promote your products on social platforms and provide those social links on footer section
Make social links open on new tab.
You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store which helps to increase your sales.
There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.
There is no customer review option on the products. Install Product review app from the Shopify app store, so that customer can write a review when they purchase any product from your store.
You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more, if you have any unique/handmade/vintage goods in your store, you can give further exposure to your products.
I’m Richard Nguyen - CRO Expert at PageFly- Free Landing Page Builder. With over 5 years’ experience in providing solutions for over 100.000 stores to help merchants increase their conversion rates, I’d like to provide you with some feedback with the hope they would be helpful to you.
Basically, your store has some good points:
However, I have some feedback and hope this helps:
Add favicon to your store
Having a favicon for your store will make your store unique and help customers easily recognize it. If you are not sure about what is a favicon, it is the icon next to your website's name, take the screenshot below as an example:
You can check this article to know how to add it.
Let dive deep into the page you have:
I. Home page
1.1 Make the menu sticky
A sticky navigation bar will help customers navigate themselves from every part of the homepage to any page of your store more conveniently.
1.2 Add section about your brand story
A brand story helps customers understand more about your business and also helps your store look more professional.
1.3 Add testimonial - customer reviews
Testimonial is a powerful section that builds customers' trust and encourages them to make a purchase. Therefore, it's highly recommended that you should include this on your homepage and product page.
You can refer to our BFCM template:
To add reviews to your page, you can consider using third-party reviews apps such as Loox, Yotpo, or Judge.me, etc. We have a detailed article about the best Shopify review apps that you can take a look at.
II. Collection page
2.1 Have secondary hover images for the product list
By presenting secondary hover images, customers can easily scan many products to see extra visual information.
2.2 Using the Load more button instead of pagination
By using the Load more button, customers can compare products loading on one page. This helps to create a constant buying experience for customers. Instead of switching to many pages, go and back, you can replace the pagination with a Load more button.
2.3 Add average ratings for each product
You should include both the user rating average and number of ratings on the product list items. This is one of the crucial elements for users’ purchasing decisions. They will rely on both to decide whether they should explore further a product.
III. Product page
Display a minimum of 6 reviews by default and allow users to submit reviews
Normally, users often rely on reviews to judge a product besides product detail descriptions and other info given by a site since they consider them more legit and authentic. I would recommend you display reviews on your product page (with a minimum of 6 reviews with the ability to “Load more” and allow users to submit their reviews.
If you want to do more customization for your store to increase conversion rate, you can consider using a Shopify page builder. And PageFly, Advanced Page Builder with 24/7 support live chat is a great app that helps you easily customize your Shopify pages and make it more attractive. Also, BFCM is coming. You can amplify your sales in holiday season with PageFly solutions exclusively for this holiday season. All these holiday features could help you a lot in building a high-converting page.
If you find my comment useful, please let me know by giving it a Like. Thank you!
Richard - PageFly