Looking for store feedback, first impressions or helpful tips

SMK3
Tourist
5 0 1

Just opened. Please check out my store and let me know what you think! All feedback is welcomed! www.smk-3.com Thanks. 

Replies 4 (4)
SMK3
Tourist
5 0 1
EcomGeeks
Shopify Partner
1070 143 333

Hey @SMK3,

Congratulations on the launch of your store! I've taken a look through and have some feedback for you.

screencapture-smk-3-2021-06-03-13_50_19.png

SEO
One very important piece of selling is getting the right kind of traffic to your store, your target audience ((high traffic is not a good thing if it is the wrong kind of traffic). Good SEO will help you  reach your intended audience organically. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to make sure you include the same words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO that you can watch here: 

REVIEWS
I would highly recommend that you encourage your customers to leave a review on the products they purchase. Positive reviews are very valuable, they add a lot of trust to your store. We did a video showing a free review app you can use and how to set it up:


POWERED BY SHOPIFY
This is completely optional but if you’d like to remove the text “Powered by Shopify” at the bottom, here is how to do it:

POD PRODUCTS

This is something we see very commonly on the forums. People tend to start shops selling Print on demand (POD) designs on hoodies, shirts, hats and etc. Print on demand products tend to work well for people with large followings. Ie. popular YouTubers, Instagram influencers, etc. When you don’t have an existing following of fans that want to wear your merch, it’s a hard sell. I think you've "put the cart before the horse" by launching your product before you have built a community. When you build a community first, you get to know what words or phrases they use which could give you great ideas for phrases to print on your products, you will also get to know what products your community wants to buy instead of creating products you think they want.

When you are an unknown brand, it’s really difficult to sell POD products. As you know, shirts, hoodies, hats and etc. can be purchased offline in hundreds of retail stores as well as online through thousands and thousands of online stores. When a person is searching for a hoodie or t-shirt in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.

POD TIP
If profit margins are a concern, 'd recommend looking into alternative products to print on that would give you better profit margins. Hoodies and t-shirts tend to be pretty costly and then adding shipping costs on top of that - it doesn't leave much for you. Your only choice is to price your product higher but then you run the risk of being priced too high to the point where you aren't getting sales.

When searching, compare Gooten, Printify, Teelaunch and Printful for the best price so that you can offer your audience a great price and still be able to make a decent profit as well.

Printful: https://apps.shopify.com/printful
Printify: https://apps.shopify.com/printify
Gooten: https://apps.shopify.com/gooten
Teelaunch: https://apps.shopify.com/teelaunch-1

PAID ADVERTISING
If you decide to do paid advertising, here are a few tips to help:

  1. When working with influencers, don’t be blinded by numbers! A large following does not mean success. Be cautious of bringing in “general traffic”, you want an influencer that is in your niche.
  2. Remember that every social platform has a primary user demographic. You want to create profiles and run ads on whichever platform your target demographic spends the most time. Check Social Sprout for the 2021 Social Media Stats.
  3. Target your ads. Do not make your ranges to broad, know your target audience and dial in to reach exactly who you intend to reach. Remember, high traffic is not a good thing if it’s the wrong traffic.

I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at ecomgeeksco@gmail.com for more information.

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

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Naeem555
Tourist
9 0 1

Okay, your store is perfect, just try and add currency conversion, removing of the powered by shopify and putting your own store name there.And last but not the least adding more products to your store. After all that, you can now start marketing.

SMK3
Tourist
5 0 1

Thanks for the insight.