Looking to get feedback on the layout, design and overall vibe from my online coffee store. Thoughts on what you like and don't like about it. Your feedback is appreciated.
Thank you for your time.
Hope you are doing good. Your store looks nice and here are few suggestions.
Add Favicon which helps visitors to find your store when they have multiple tabs open in their browser.
Make sticky header for easy navigation.
Add Shop Now(CTA) on the hero banner.
Mention more contact details of your store with Contact page, which looks trustworthy.
Boost your sales with Word of mouth strategy . You can consider an app from the shopify app store which helps to increase your sales further.
There are no reviews on your products. Add customer review app, so that customer can write a review on your products.
There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.
Hi @WokeWarrior, I'm Richard - CRO Expert at PageFly Page Builder. First of all, congratulations on your store. So I've checked your store and I have some feedback on it, and I hope it helps.
Firstly, your menu bar could be more diversified to optimize your product page. You have some essential tabs: Home, Products. I would suggest you add some more tabs such as: Contact us, featured collections, FAQs, or even product categories. That will make your customers to get know you better. Therefore, their buying journey is much more enjoyable.
Add Sticky Header
I would suggest you use ONE sticky header. A sticky menu header helps customers to reach out to the menu and access the menu anytime they want.
It’s such a loss if you don’t have a “Shop now” button on your banner. It urges visitors to make the purchase and a great way to optimize your home page
For this section, you should put an anchor text so that customers can click and sign up straight away.
You should add a favicon, it serves as branding for your website. Its main purpose is to help visitors locate your page easier when they have multiple tabs open.
Promotion should be announced right from the moment visitors enter your page. Popups or one slide on banner slide show will make sure your client will not miss your sale.
There are too many products on the home page, which may cause the Home page's speed to be slow. You should move them to the Collection pages.
Chatbox and Testimonials can be added to your homepage as well. Customers will feel more engaged in your store.
For the Product page,
Invest in bespoke imagery
More product images should be added (3-5 images from different angles per product). Don’t just show what a product looks like but how it works in real life. Your products are lovely and unique so lifestyle shots will be a game-changer in conversion rate optimization
Use accordion for product variants is a good idea to make your product page more organized.
Customers get hesitant to shop online because they are not able to fully see, hold, or test a product before buying it. Return and exchange policy should be findable on the product page.
The actual return policy, in particular, the duration and the payment of return shipping, is highly impactful to site conversions. However, you should take extra care to make your policy easy-to-read and clear for customers.
Use Delivery Date
Once a purchase decision is made, the buyer is excited to get your product on their hand as soon as possible. When viewing “Standard Shipping — 3 business days. Get it by April 4th”, visitors get the urgency to make the purchase.
The information provided through product descriptions is an essential element for most users in the process of finding a suitable product. It should be eye-catching and attractive. Otherwise, it will make customers tired and skip the details. Consequently, that might cause troubles for your business.
Subdivide Long Product Descriptions with Sections and Headings
Use block text and bullet point
Use load more
“Load More” proved to be the loading schema that worked best across desktop and mobile devices
You can check out our templates for more inspiration for your page. Feel free to check our blog article as well. A Page Builder can be seen as a good choice for you to have an attractive and powerful page quickly. You will have lots more time focusing on strategies. You can consider checking PageFly - Free Page Builder.
To create a more impressive look for your store to really increase conversion, you can take a look at this guide from PageFly, hope it helps!
For more information, you can consider subscribing to our channel “Ecom Learning With PageFly” in which we provide you with actionable insights into building your own eCommerce business, including everything from Business Ideation, Product Research, Brand Building to proven eCommerce Marketing Strategies, Store Design and Conversion Rate Optimization Strategies. The first video about picking winning Dropshipping products in June 2021 is out now! We're here to help you thrive in the eCommerce world, one video at a time!
If you think my answer was useful, please like and mark it as a solution. Thank you and best of luck!
Thank you so much, excellent feedback. Just what I was looking for. I will make some suggested changes and hope that will make a difference.
Connect your PayPal account to allow your customers to checkout using the PayPal gateway a...By Ollie Jul 28, 2022