Lots of traffic but no add to cart or checkouts

[CoverMeBrand]

My store gets 100 visitors a day for the last week but I don’t get any add to carts or checkouts????  I’ve checked my store 4 times now .. help 

www.CoverMeBrand.com

[Dan-From-Ryviu]

I guess it just need to time for your ads learning. Also, you can get free traffic by adding facebook, instagram, pinterest posts. 

[PageFly-Victor · Accepted solution]

Hi @CoverMeBrand ,

This is Victor from PageFly - Landing Page Builder. I have just had a look at your store. Your store is very pretty. I have some suggestions for your Homepage for a better chance of gaining sales. May it help!

1. Make a sticky header

A sticky header allows customers to quickly access the navigation, search, and utility-navigation elements whenever they scroll up or down on the page. It is also the fastest and most useful way to access the necessary information for the customers when they reach your website. 

2. Invest in your hero banner and CTA buttons

The banner is particularly important to have attractive imagery and design. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. 

Besides, a primary call to action button is one of the important things for a home page of an online store.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.

3. Optimize Testimonials - Customer Reviews

• Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each review and you can also add customers’ photos above their names to enhance trust in what they say, like this:

Or

• Reviews are crucial when it comes to shopping online. 

Besides, you can add blogs or reviews of your customer as testimonials. You can use third-party reviews apps such as: Loox, Yotpo, or Judge.me, etc. 

4. Always Highlight Core Product and Brand Features

You need to summarize and highlight core product and brand features, including key product details and attributes, free shipping available, and return policy information on your homepage, so that the customers can quickly evaluate not only a site’s product catalog, but also the brand’s policies, value proposition, and trustworthiness, from the homepage.

Furthermore, for the upcoming Black Friday Cyber Monday, will you run any campaign? Here is the short checklist before you launch, I hope it will be useful:

• Make your promotion offering clear and attractive 
• Check your Shopify landing page functionality on mobile, tablet, and laptop/desktop
• All add-to-cart buttons are working properly
• Use a countdown timer to create urgency
• Make your advertisement and landing page identical
• Include as much positive information as possible to reinforce the benefits and trust
• Include an FAQ section so many customer inquiries can be solved from the same page

You can take a look at this sample:

Good luck and have a nice day! 

Cheers!

Victor | PageFly

[QuickCEP-]

hi, @CoverMeBrand 

 I checked your website carefully, and I will analyze it from my personal point of view, just for your reference. There may be many reasons for traffic without conversion, the most important of which are:

1. Is your traffic accurate enough?
2. Is the setting of the store reasonable?
3. marketing techniques

I will also analyze your store from these three aspects, hoping to help you.

Is the store traffic accurate enough?

Although your store has 100 traffic, but where do these traffic come from and which channels? If you just post a message in a community similar to Facebook, you will attract these customers to the website. These customers belong to inaccurate traffic, and there is no way to form conversions. Therefore, in the process of acquiring customers on the front end, you should attract target customers in a targeted manner, and attract people who are interested in the product through advertisements, articles, communities, etc.

Is the setting of the store reasonable?

I visited your website, and the organization is quite comfortable, but there are some details that need attention and optimization.

I entered the website and found that he was misplaced. These contents need to be revised to avoid leaving an unprofessional image to customers.

 

I have seen a lot of plugins about customer loyalty on your website, but your current website has no traffic, how can we talk about customers loyalty. Therefore, in this link, I suggest that you use some automated marketing plug-ins to help customers leave their contact information and convert them through later marketing behaviors.

marketing techniques

Your store lacks a lot of marketing methods, such as: a pop-up window appears when customers enter the website, telling customers to leave their emails and get a coupon, so as to leave the customer's contact information. Use some automated marketing software to convert customers.

If you do some content according to the above method, it will definitely bring better benefits, and I hope your website can do better.

Best Wish