lots of visitors but no sales

[coffeestudioco]

over the last month or so I have had 2500 visitors to my site but no sales only had about 10 that even added to cart I was wondering if I could get some feedback on my store design my website it coffeestudioco.com

[Laza_Binaery]

Hi @coffeestudioco 

Welcome to the community. First of all, you do have a nice website that is noticeable that a good amount of work has been put in. I believe sales will start to come but you need more patience and more work. Your domain is not even a month old so 2500 visits are fine, some will come back. But you have to track them and check where they come from.  I do like you have full contact information, just try to change the email from Gmail to your domain email. It would be more professional.  You have a very good product page, which is important. Even if you do you free theme that has some limitations store looks clean. A recipe page is a good idea but I think some images would improve it.

Now some things I noticed that could be improved.

Homepage: 

• Those 3 images are on their own very good but for me, they are a bit random. Would rather have some product or other image to bring attention and make visitors click on the button and get to the flow. Also, do optimize the first and third one 700KB and almost 2MB is too much and loading is noticeable.
• This is in general but your images need to be much better, clear, with better lighting, and professional. On a few, there is a hand with a mobile, in reflection. Product images are really important. It is just fine now but they have to be improved.
• I am not clear on some product names, it is a bit confusing. "Harmony blend coffee" and "Hazelnut Dream Coffee Blend"  for example have a little connection with product image. On the packaging, there is no name.  
• Social icon links are all wrong, shame.

The product page, as I said is very good in general but here are some things I noticed:

• Product images can not be zoomed, maybe you do not want that intentionally. 
• The featured review below Add to cart looks really fake. I did a quick Google lens search and it found those images on other Shopify websites, under different names. One website for example had suspicious Trustpilot reviews, all good but no links to Trustpilot. When I checked there, no reviews at all.  That is how you lose customers. Your reviews all sound good but there is no proof they are real. Verified, yes by you but that is not enough, should be a 3rd party verified. So some known apps instead. I do not see a way to leave a review which also brings some doubts, about where other reviews come from. You migrated from some other system maybe. Also, maybe still early for you but what you need are user video reviews.
• That compare table, I saw on a lot of websites, and usually it does not make sense. Your product is all great and all others do not have a single feature. Not realistic.

Not sure what you do for marketing but social posts are a must. Also in the future, you can use bundles, upsells, and maybe subscriptions. But be patient and grow naturally for some time. Yes, it could be slow, and it is hard work but you have good products and sales will come.

Also, do a search community posts with the keywords "no sales" you will find hundreds of topics and some good advice to repeat. So take some and apply to your store.

Good luck

[Bundler-Manuel]

Hi there @coffeestudioco  I have had a look at your store and here are a few suggestions I think could be helpful

1) You could consider adding 1 or 2 short videos into the site to help make the products appear even more appealing.

2) A blog page on the site would not only help generate more traffic for your store, but it would also help display a level of expertise and attention to detail which is likely to catch the attention of more customers as they visit.

3) Try to add a FAQs page for the main purpose of presenting more convincing information regarding your products.

I wish you the best of luck!

[EstherBui]

Hi @coffeestudioco 

As a technical SEO professional and a coffee enthusiast, I have a strong interest in your store query of achieving conversion from the store, it might come from many different reasons.

- If you have views but have not created conversions, it is possible that the number of customers you reach does not have a need for this product. 
Moreover, Coffee Bean has a customer base that is neither particularly large nor too small, targeting individuals with a profound passion for coffee, especially handcrafted and hand-made coffee. I recommend that you consider offering more attractive promotions.
Additionally, complementary products such as hand grinders and coldbrew coffee pots can be sold as combos, which will help customers feel convenient as well as feel like they have got a better deal. 

In terms of SEO perspective,  I suggest to use more campaigns beyond the store such as developing a social system, videos on tiktok, instagram or facebook will attract more viewers, which can help t increase conversion rates. 

I hope it helps you.

Best regards, 

Esther 

[Stacy_Zhuk]

Hello @coffeestudioco,

At first, you can use tools like Google Analytics, Hotjar, or Crazy Egg to get valuable data on user behavior, heatmaps, and session recordings.
It is also important to evaluate the usability of your site and check out navigation, page load times, and mobile responsiveness.

Please, let me know if you need any assistance.

Best regards,
Anastasia 

[Akohub]

Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. I have viewed your website and hope our expertise can help you. 

You have a nice website design for your website, which sets a solid foundation for your online presence. To enhance user engagement further, consider replacing one of the two banner images in your hero section with a product video. A product video can effectively showcase your coffee products and tell your brand story more dynamically, capturing visitors' attention and encouraging them to explore further. Visual storytelling through video can create a more personal connection with potential customers, making them more likely to engage with your offerings. Additionally, adding several blogs introducing information about coffee could help your customers understand more about your products and generate organic traffic. 

Additionally, implementing retargeting ads across various social media platforms could significantly improve your conversion rates. Retargeting allows you to reconnect with visitors who have shown interest in your products but didn’t complete their purchases. By displaying tailored ads to these users, you can remind them of what they left behind in their carts and entice them back to finalize their transactions. This strategy is particularly effective for reducing cart abandonment, as it keeps your brand top-of-mind and encourages users to reconsider their initial decision.

To help you effectively set up retargeting campaigns, you can consider using our Ako Marketing app. It offers features that simplify the setup of marketing campaigns, allowing you to easily create targeted ads that resonate with your audience. With Ako Marketing, you can automate and optimize your retargeting strategies, making it easier to convert those who have already shown interest in your products and further engage with them through the loyalty program. By combining an engaging site design with effective marketing techniques like retargeting, you'll be better positioned to turn visitors into loyal customers.

Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don't forget to like and mark it as a solution if you find this helpful.