Feedback for your online store from the community
I have been running ads on twitter for my store style4gents.com for about 2 months now however it has been having a terrible conversion rate of 0,3%. I have no idea why and the more I optimize the worse it gets.
If you look at my shop, is there anything that strikes you as obviously wrong, which would explain my extremely low conversion rate?
Thank you!
@m-n-a Ensure your Twitter ads target the right audience. Check that product descriptions are clear and appealing, and the website is user-friendly, professional, and mobile-optimized. Verify that the site loads quickly and includes trust signals like reviews and secure payment icons. Simplify the checkout process to reduce cart abandonment. Consulting a digital marketing expert can offer tailored advice.
Hi @m-n-a,
I'm Kate from PageFly - Shopify Advanced Page Builder App.
Generally, I love your store’s design, it looks classic but professional. From my CRO expertise, I’d love to give you my suggestions as hereby:
1. Homepage
If your website visitors are looking for a particular product while browsing, what's the usual action they would take? They might have to scroll all the way up to the page's top to find the search bar, which can be a bit of an inconvenience. However, this issue can be addressed by introducing a sticky header, significantly improving the ease of navigation for your customers
Another thing you might care about is that the “Collections” does not have its “c” letter capitalized as other navigation buttons. Please check and fix this.
If the image variants are displayed in a bigger size, I bet it would be much easier for your customers to view another color of the product. That’s much better for the customer experience.
A crucial element for an online store's homepage is the primary call-to-action button. This button serves as a direct link to the specific page where you want customers to take action, such as a collection or product page.
There should be a CTA button on the second block of content as I captured above. A CTA button here will urge visitors to make the purchase and it is a great way to optimize your home page.
And kindly rest assured that all CTA buttons should have the same styling to boost the conversion rate.
2. Product page
Have a media list under the main photo of your product to make it easier for your visitors to explore the visual
You should give customers as close to an “in-store” experience with the product as possible.
As long as your customers can get a full view of your product, the more willing they are to make a purchase.
When hovering the size variant option, the text’s gone. I think you should check and fix it as soon as possibe.
This makes the content more readable
If possible, please bold the headings in the section above because if you style both heading and paragraph like this, the customer might not know which text they should pay attention to.
Besides, please answer these questions to make sure the ads on Twitter you are running are working well:
And that's my feedback! Hope it helps you boost the conversion rate.
Cheers!
Kate | PageFly Team
Please let me know if it works by giving it a Like or marking it as a solution!
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Hi @m-n-a ,
I am from Mageplaza - Shopify solution expert.
Your website doesn’t attract customers to buy products despite you running ads. I don’t see your ads so I can’t make detailed recommendations on your landing page. But here are some recommendations from “Databox”. You can check more in this article.
“When CTR is high but the conversion rate is low that indicates a problem with the landing page, which is most commonly due to a lack of effective calls-to-action (CTA) on the page. The solution is to create a clear CTA like a “Buy Now” or “Read More” button. The CTA can be a clickable image overlaid with a small amount of text or a simple button.”
1. Pay attention to your cart abandonment rate
Additionally, a high cart abandonment rate can be particularly frustrating for your business, especially when you’ve invested heavily in getting people to your site in the first place.
A high cart abandonment rate represents potential customers who chose not to become customers. This is also a reason causing low conversion rates.
2. Improving the speed and performance on Mobile
Besides, here are my recommendations in the content and UX/UI of your website:
3. Add About Us page
An About Us page is a section on a website that provides information about a company, organization, or individual. It’s an opportunity to tell your brand’s story, share your vision, introduce team members, and outline your history, values, and achievements. This is where you build trust and credibility with customers.
Here is a reference:
4.Homepage
4.1.Banner
The banner is too general and doesn't catch attention. Also, the banner quality is not good and does not display full size on mobile.
You should enhance the banner quality and add seasonal banners for current promotions or collections (e.g., Summer Sale, Winter Collection).
You can see the difference between your banner and references
4.2. Summer collection
Here is a reference
4.3. FAQs and chat box
You can add an FAQs page and chat box including general questions to address common customer concerns.
Here is a reference
You should enhance the search by making larger product images. Include collection search, etc.. functionality for better content discovery.
Here is a reference: larger images will catch the attention and enhance customer experience
6 Social account
Does your store have Twitter, FB, IG accounts? If yes, adding these to the footer will attract customers to follow your shop.
7. Adding more products
Currently, it seems that the product selection is quite limited. For example, there are only three polos and one pair of sunglasses available. This limited selection might not capture the interest of potential customers, reducing the chances of them making a purchase.
To enhance the shopping experience and attract more buyers, I would recommend expanding the range of products available on your site. Offering a wider variety of items can significantly increase customer engagement and drive more sales.
I hope some of my suggestions are helpful, feel free to give me any feedback.
Good luck!
Mageplaza | Top-Rated Shopify Agency | Trusted by 230,000+ worldwide merchants
If our suggestion works for you, please give it a Like or mark it as a Solution!
Should you have any questions or concerns, feel free to contact us via consultant@mageplaza.com
Hi there,
I'm from the Cartpinion customer team. I noticed while visiting your page that it's fairly easy for shoppers to abandon your cart. You have a wide variety of products and likely shoppers are adding to cart and seeking friend opinions. There's no pop-up reminder about items in cart, there's nothing that engages the user to convert using a journey they are already taking.
I'd invite you to try Cartpinion. Using Cartpinion you can remind customers about items in their cart, allow shoppers to share their cart and get feedback from their friends. Chances are you have a low conversion rate because your shoppers are sharing products and leaving your store. You'll want to make that shopping experience inclusive to your store. Keep them in your store while they get opinions.
Try it out! You should see a modest boost in conversions or cart to checkout traffic.
Hi @m-n-a I can help you analyze your Shopify store and provide suggestions to improve your conversion rate. Analysis of Your Shopify Store (style4gents.com)
1. Homepage Design and User Experience:
2. Product Pages:
3. Trust Elements:
4. Checkout Process:
Potential Issues and Solutions
Coupon Discount on Cart App
By addressing these areas, you should see an improvement in your conversion rate. The Coupon Discount on Cart app will improve the user experience and provide the necessary incentives to boost sales.
If you need further help, please feel free to reach out to us.
Regards,
Ina
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