Low conversion rate

[lunalucenteskin]

Hi everyone, 

We have been live for a few months now, however we have a really low conversion rate (0,26%).

Does anybody have any tips for us (www.lunalucente.com). Ps the pictures on the product pages at the descriptions will be changed to the right ones in the upcoming few days, that's something we added today (so not the reason for low cvr)

Kind regards,

Team Luna Lucente

[mrashid]

@lunalucenteskin 

Thank you for sharing your concerns. One of the most significant factors impacting conversion rates is the speed of the website. A slow-loading site can lead to a higher bounce rate, as users may leave if pages take too long to load, especially on mobile devices. Research shows that even a one-second delay in load time can result in a drop in conversions, as users tend to prefer faster, more seamless browsing experiences.

To improve your site’s conversion rate, I’d recommend focusing on optimizing your store’s speed. This could involve compressing images, minimizing code, optimizing JavaScript and CSS, and leveraging other speed-enhancing techniques specifically tailored to Shopify. By enhancing your site speed, you’ll likely see improved user engagement, which can directly contribute to higher conversions.

I'd be happy to assist in optimizing the speed of your store to improve the overall user experience and help achieve better results.


i will help to this to 

[Bundler-Manuel]

Hello there @lunalucenteskin your store looks really top notch tbh. It’s easy to navigate, well organized, the products are put into categories and even better is that you already have customer reviews on the homepage. The only real addition I’d suggest based on what I’ve seen will probably be to add a few FAQs on the homepage to share more insight into the ingredients and extra benefits there are to using your product. 
I’d recommend running more Tik Tok and Instagram ads if they are within your budget as well. I wish you the best! ❤️

[FarioConsulting]

Hi,
You might consider enhancing how your product pages are presented by reducing scroll time and ensuring products are more immediately visible. Maybe try adding a collections section to your homepage or highlighting featured products could make it easier for visitors to browse and find what they're interested in quickly, which may help boost your conversion rate

[BON_Loyalty]

Hi @lunalucenteskin!  I'm Tracy from BON Loyalty, the top-rated Shopify loyalty app. I visited your store, and I have to say it’s already looking fantastic. A well-designed site is crucial, but in e-commerce, visual appeal alone isn’t enough. To drive conversions, you’ll need to leverage additional skills across various aspects—from understanding customer behavior to implementing targeted marketing strategies and ensuring technical performance. Let’s explore some focused tactics that can help enhance your store’s conversion rate and build on the great work you’ve already done.

1/ Analyzing user behavior
Understanding customer behavior reveals where visitors are getting stuck, so you can address issues directly. Start by leveraging session recording tools like Hotjar or Mouseflow to uncover patterns. Here’s a deeper look:

- Identify drop-off points: Review heatmaps on your checkout and product pages to see if there are areas where customers are getting stuck. Common issues include hard-to-find CTAs or confusing navigation.
- Analyze checkout flow: Look for abandoned checkouts and notice at which steps customers are leaving. If drop-offs occur at payment stages, consider adding more payment options or highlighting trust signals like secure checkout icons.
- Implement A/B testing: Test variations of problematic elements, like button colors, form fields, or page layout, to see what increases engagement.

If I recall this correctly, Rains, a fashion retailer, utilized tools like Mouseflow to record and analyze over 500k monthly sessions. This analysis identified friction points in the shopping journey, leading to a 9.8% increase in conversion rate on their cart page. You may wanna check on this to have additional infos: https://mouseflow.com/customers/how-rains-improved-ecommerce-conversion-rate-with-cro/

2. Personalizing the shopping experience
Personalization in e-commerce, especially in fashion, can boost both engagement and conversion rates. Here are a few actionable tactics:

- Product recommendations: Use AI-powered recommendation engines (e.g., LimeSpot) to display items based on browsing history or popular items in the customer’s demographic. This keeps the experience relevant and increases the likelihood of purchase.
- Segmented marketing: Divide customers into segments based on behavior, preferences, and purchase history. For instance, retargeting customers who viewed specific products with tailored ads on social media can significantly boost re-engagement rates.
- Retargeting with dynamic content: Use dynamic ads on platforms like Google or Facebook to show recently viewed items to customers. Dynamic ads are more likely to grab attention because they display products the customer has already shown interest in.

3. Leveraging social proof and reviews to build trust
In fashion and skincare, customers often need reassurance on product quality. Social proof elements can establish credibility and comfort. Here’s how to make social proof compelling:
- User-Generated content: Encourage customers to tag your brand in photos on social media. Display these photos on product pages to show real people using your products. To collect and display reviews effectively, consider integrating a Shopify review app like Judge.me. This app not only allows customers to leave detailed reviews with photos but also integrates seamlessly with your store, boosting credibility with minimal effort.
- Reviews section: Ensure customer reviews are easy to locate. Instead of just text reviews, highlight user photos or videos. If customers comment positively about specific product benefits, showcase those reviews in the main description.
- Live purchase notifications: Using tools like FOMO or Proof, display live purchase notifications that show recent purchases. It adds real-time social proof, assuring visitors that others are actively buying and trusting your products.

For example, Midsummer Agency helped a fashion e-commerce brand double its conversion rate by integrating customer feedback and analyzing user behavior. You cab review this to have a better understanding.

With such a well-designed store, a few strategic tweaks in targeted marketing could make all the difference in conversions. Each improvement you make builds on the strong foundation you already have, helping to capture and retain more customers. Let me know if there’s anything more specific you’d like to explore—I’m here to help.

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'.  😊

Best,

Tracy from the BON Loyalty team

[Akohub]

Hi @lunalucenteskin, this is Alexis from Akohub. We've been working with many Shopify brands, from big to small, including Nike, Logitech and LINE Friends Taiwan. We hope our expertise would be helpful! I took a look at your site, and here are a few suggestions that might help to increase your conversion rate:

Firstly, your website looks solid, but have you thought of running retargeting ads? It helps to bring back visitors who didn't convert the first time around. Show them the products they viewed along with a small discount as this can be super effective for turning “maybe” into “yes!” If you’re looking for an all-in-one solution, our app, Ako Retargeting, combines retargeting with loyalty and CRM features, helping you bring in new customers and keep them coming back. Additionally, we noticed that you haven't included a social proof in your website. This can be in the form of customer reviews, badges or UGC. For example: “30-Day Money-Back Guarantee” or “100% Secure Checkout” near the “Add to Cart” button. This can make first-time buyers feel more comfortable and confident in their purchase.Social proof can work wonders for hesitant buyers, and seeing that others loved the product could be the push they need.

Your descriptions are also solid, but adding a bit more benefits-focused language could help. Shoppers love knowing how a product will make them feel or what problem it will solve. Something like “Glow-boosting hydration for radiant skin” can be more attractive! Additionally, we also saw that you integrated a customer service widget, but it would be better if you could integrate a loyalty program widget too. It can also be a game-changer for your store by rewarding repeat customers and boosting overall engagement. It’s a simple way to turn one-time buyers into loyal fans who keep coming back and spreading the word! Let us know if you need any more tips, and best of luck with your store! 😊

[heddykhalifa]

Hey Lunalucenteskin,

Heddy from Gameball: Loyalty Program & VIP here!

It sounds like you're putting in the effort to improve your store, which is great! A conversion rate of 0.26% is definitely a challenge, but there are several areas you can explore to help boost those numbers:

1. Product Descriptions: Since you mentioned changing the product images soon, make sure that the descriptions are also compelling. They should clearly outline the benefits and unique features of your products. Try to tell a story about each item to create an emotional connection with potential buyers.

2. User Experience: Review the overall layout and navigation of your website. Is it easy for visitors to find what they’re looking for? A clean, intuitive design helps guide customers through the shopping process. Make sure your calls to action (CTAs) are prominent and inviting.

3. Social Proof: Adding testimonials or reviews can significantly enhance credibility. Customers are more likely to buy when they see positive feedback from others. Gameball can help here by incentivizing your customers to leave reviews or share their experiences on social media, which builds trust.

4. Checkout Process: Ensure that your checkout process is as simple and streamlined as possible. Complicated checkout experiences can lead to cart abandonment. Consider offering multiple payment options and ensuring that the process is quick.

5. Traffic Quality: Analyze where your traffic is coming from. If you’re running ads, make sure they target the right audience. Sometimes, reaching the wrong demographic can lead to high traffic but low conversions.

6. Email Marketing: If you’re collecting emails, use them to send follow-up messages to visitors who didn’t complete a purchase. You could offer a small discount to encourage them to come back.

7. Retargeting Ads: Consider using retargeting ads to reach visitors who have been to your site but didn’t convert. This keeps your products fresh in their minds and can help bring them back to complete their purchase.

8. A/B Testing: Experiment with different headlines, images, and layouts on your product pages to see what resonates best with your audience. A/B testing allows you to understand what elements improve conversions.

It's great to see you're actively seeking feedback and looking to make improvements. Keep iterating based on customer behavior and feedback, and you’ll likely see your conversion rates improve over time. If you have more questions or need assistance with specific strategies, feel free to ask!

[Website_Speedy]

Hay @lunalucenteskin  

I completely understand how important it is to boost your conversion rate, and it’s awesome that you’re looking for ways to make that happen. One of the most effective strategies is optimizing your website speed. A faster site not only enhances the user experience but can also lead to increased sales.

I checked your website using this link: PageSpeed Insights, and I noticed that the performance score on the mobile version is quite low, along with a high Largest Contentful Paint (LCP) score.

To address this, I recommend focusing on the text in your website’s first section, as it seems to have a high render delay affecting LCP. Setting a specific min-height for that section can help as well. Additionally, implementing lazy loading for images would be beneficial. 

Make sure your website is easy to navigate. A clean layout with intuitive menus allows customers to quickly find what they’re looking for, which is crucial for converting visitors into buyers.

While it's important to make your products visually appealing, ensure that your images are optimized. Using image optimization tools can help you compress large images without losing quality, which will keep your site running smoothly.

Also, consider streamlining your checkout process. Reducing the number of steps needed to complete a purchase can help decrease cart abandonment and increase your conversions.

I highly recommend trying the Website Speedy app for Shopify. You can find it here: Website Speedy for Shopify. This app can help improve your site’s speed, enhance performance, reduce LCP scores, and optimize your images by implementing some simple scripts. A faster-loading website means your customers won’t have to wait.

[mageplaza-cs]

Hi @lunalucenteskin,

I am from Mageplaza - Shopify solution expert.

I would be happy to review your website and provide feedback on the performance.  Here are my recommendations to improve your conversion rate:

1. Monitor Cart Abandonment Rate A high cart abandonment rate can be especially discouraging, particularly after investing in bringing visitors to your site. This rate indicates that many potential customers choose not to complete their purchases, impacting your conversion rate.

To tackle this, consider reminding customers of items left in their carts and encouraging them to complete their purchases by:

• Email Reminders: Send follow-up emails to customers who abandon their carts, reminding them about their items.
• Incentives: Offer a discount or free shipping to motivate customers to complete their transactions.

You can find more detailed guidance on this in the Shopify Help Center.

2. Improve Site Speed and Performance

After testing your site’s performance with Google’s PageSpeed Insights tool, I found that mobile performance scores are around 3x, where ideally, they should be above 6x. On desktop, scores are around 6x, but ideally, they should be above 8x.

Slow loading speeds can significantly impact user experience and business metrics, often leading to lower conversion rates. For Shopify stores, key factors that affect site speed include:

• Theme: The store theme used
• Installed apps: Active Shopify apps
• Third-party code: Any custom code or tags added to the site, including tag managers

To improve site speed, consider:

• Compressing images
• Optimizing Shopify app usage
• Seeking professional assistance for advanced optimizations
• You can check here more advice from Shopify

I hope my suggestions are helpful, feel free to give me any feedback. Good luck!