Low Sales (3 per month) but 20 visits per day. Unable to scale.

[OrionisP]

Hey Everyone. So I got super low sales, but FB marketing drives 20 relevant audience to the site per day.

Any input or help as to why sales are not scaling would be appreciated! Here's my best selling item.

https://orionisproducts.com/products/womens-shapewear-with-corset-and-push-up-bra

Thanks!

[bundler-marko]

Hi @OrionisP ,

Could you kindly share what your promotion on facebook looks like?

All the best 🙂

[OrionisP]

Hi, here are the FB ad results for one day that are running for the product which sold most. 

[bundler-marko]

Hi @OrionisP 

From the data provided it shows that "Ad Pic 2" is showing the best performance and value for money with pretty good CTR & CPC. However, that cannot be said for the "Ad Pic 1", as that one is not doing too good with a below then average ad performance.

I would recommend doing some keyword research for your ads via the following website SEMrush which should help you better understand which keywords preform best for your products. Additionally, with ads experimentation is key so try switching things up with your photos & videos to see which ones preforms better. I would recommend keeping each iteration up for at least a week so you can get a good some good data.

Hope this helps 🙂

[OrionisP]

Thanks for this tip! After I look up Semrush, should I incorporate the Keyword (s)  in the Ad Creative or in the Headline?

[bundler-marko]

Hi @OrionisP ,

You can use it for both as Seorush is a pretty great and versitile tool that is used by a large % of big ecommerce companies.

Hope this was helpful 🙂

[INA_MSWEB]

Hi @OrionisP  Thank you for reaching out and sharing the details of your current sales challenge. It's great to hear that your Facebook marketing efforts are driving relevant traffic to your site. However, it's concerning that these visits are not translating into sales. After reviewing your website and best-selling product, I have a few insights and recommendations that could help improve your conversion rate:

1. Ensure your CTAs are prominent and guide the customer journey seamlessly from browsing to purchasing.
2. Make sure your product descriptions are detailed and highlight the unique selling points. Incorporate customer testimonials and reviews to build trust.
3. Use high-resolution images from multiple angles to give potential customers a clear view of the product.

Shopify Coupon Discount on Cart App

Integrating the Coupon Discount on Cart app can significantly enhance your conversion rates by providing the following benefits:

• Displaying available discounts directly on the cart page can motivate customers to complete their purchases. This reduces cart abandonment rates and enhances the overall shopping experience.
• Create personalized discount codes for first-time visitors or returning customers to encourage loyalty and repeat purchases.
• Use time-limited discounts to create a sense of urgency, prompting customers to buy immediately.
• Simplify the checkout process by automatically applying the best available discounts, removing any friction for the customer.

Additional Recommendations

1. Implement email campaigns targeting cart abandoners with exclusive discounts to bring them back to complete their purchase.
2. Highlight recent sales, customer reviews, and user-generated content on your website and social media platforms.
3. Use Facebook and Instagram retargeting ads to remind visitors of the products they viewed or added to their carts but didn't purchase.

By implementing these strategies and leveraging the Coupon Discount on Cart app, you should see an improvement in your sales performance. If you need any further assistance or have additional questions, please don't hesitate to reach out.

Best regards,

Ina