Feedback for your online store from the community
Can anyone help me out here. The shop is just over 3 months old. I paid a pretty good price to have the design done. I have had some backlinks done and other SEO, more backlinks are in the works but will probably take weeks or months more to be indexed. I have spent over $1,000 on Google Ads, I have done Facebook Ads, I am now doing Instagram Ads. I tried several influencers, but found most of them had fake followers. With IG ads I am getting 200+ visits a day. All totaled I probably have $3-4k or more invested. I have done probably $200 in sales. I keep figuring something has got to give sooner or later, but so far nothing.
Can anyone identify what I might be doing wrong?
Any one at all? Any ideas?
Hi @ParadiseIncense ,
I'm Kate from PageFly - Shopify Landing Page Builder.
I understand that running ads and receiving unexpected results can be daunting. After reviewing your store, I have some suggestions to optimize it further.
1. Optimize your site’s first look
I would like to address three points related to the hero banner:
→ Heading: Find the Perfect Incense…
Subheading: Brighten Up Your Soul
→ Heading: Divine Aromas: Elevate Your Senses
Sub-Heading: Premium Incense Burners & Exquisite Holders for an Enchanting Aromatic Experience.
→ Heading: Incense Elegance Store
Sub-Heading: Shop Premium Burners & Holders!
2. Optimize your collection page
I would like to share two suggestions for this page:
3. Optimize the product Page
I've observed that there's room to optimize your product page by incorporating additional details and presenting information in an easy-to-scan manner. For instance:
Run a promotional campaign to boost sales. Some major holidays are approaching, such as BFCM, Christmas,.... Plan and create a separate section for holiday-specific merchandise on the website and in-store displays, highlighting deals and offers exclusive to these holidays.
Please let me know if you find these suggestions helpful. I wish you all the best in your endeavors.
Cheers,
Kate | PageFly team
Please let me know if it works by giving it a Like or marking it as a solution!
➜ Optimize your Shopify store with PageFly Page Builder (Free plan available)
➜ Weekly updated Shopify tutorials on YouTube
All features are available from Free plan. Live Chat Support is available 24/7.
Thank you for the insights! I appreciate the feedback.
You're utmost welcome @ParadiseIncense 😊
I'm so glad that my suggestions can be your solution.
Please let me know if it works by giving it a Like or marking it as a solution!
➜ Optimize your Shopify store with PageFly Page Builder (Free plan available)
➜ Weekly updated Shopify tutorials on YouTube
All features are available from Free plan. Live Chat Support is available 24/7.
Hello @ParadiseIncense, this is Ryan from BIZNAZZ101.
Well done on getting your store started! Seems like you are on the right track overall.
I'm happy to offer you my suggestions to further enhance your stores design. I hope my ideas will help take your store to new heights and convert visitors into customers. Some ideas for your store:
- I would try and find a better pic for the landing page hero section and maybe add a border to the CTA button so it stands out more.
-The additional options and pop-ups are somewhat overwhelming, and can have a diminishing effect rather than enhancing the store I would consider removing or adjusting them with code
-The only other thing I can think that could be contributing are poorly targeted ads (always recommend having someone with experience set these up at first, then can tweak as needed), or the length of the domain name. Generally speaking, a shorter domain name that is easy to remember is best but that shouldn't make a significant difference.
I hope this will be helpful to you.
Good luck!
Ryan | BIZNAZZ101 team
Thank you for the feedback! I appreciate it.
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