Many ATC but extremely low conversion rates

[lsking]

In the last seven days I've had 178 add to carts but only 36 reached c/o and 8 converted. My conversation rate is 0.44% which is very low.  I would love feedback on my store. BTW I am currently running an as which is bringing traffic , i average between 2-400 sessions . 

https://glorygloss.com

[Venkatramanc]

Hi,

What I like about your store?

1.Very good niche.

2.Only 4 products listed above the fold on homepage which is clutter free.

3.Store looks clean.

What you could do to improve?

1.Create personalized videos about the products you try to sell.

2.Use these videos in the ads and try if conversion improves.

3.Find what products parents are looking for which is hard for them to get in the price they want and list those products. 

Good luck to you

Venkat

[PageFly-Garcia]

Hi  @lsking 

I am Garcia from PageFly - Shopify Advanced Page Builder App. From my CRO expertise, I have some feedback for your Store and hope that they can help you increase the design. 

1. Add real CTA button
Your banner doesn't redirect to a link so it will make customers confused by the SHOP NOW button. A clear CTA button enhances the overall user experience by making it convenient for visitors to navigate through your website and interact with your offerings.

It eliminates confusion and provides a straightforward path for users to follow, reducing friction and making their journey more enjoyable. 

2. Auto-play video

Auto-play videos can immediately grab the attention of website visitors. As the video starts playing automatically, it creates an engaging and visually appealing experience, capturing the viewer's interest from the moment they land on the page.

3. Add CTA buttons
By including a CTA button on the product list, you enhance the overall user experience. Users can quickly and easily access more information about a product or proceed to the checkout process directly from the product list. This streamlined experience saves time and effort for users, making their shopping experience more convenient and efficient.

Additionally, if you haven't begun preparing for the Back-To-School season, there's no need to fret. You still have ample time to seize this opportunity. Here are some recommendations to kickstart your efforts:

• Utilize social media: Utilize social platforms to promote your Back-To-School collection and offers. Engage with your audience through relevant content and collaborations with influencers or student communities.
• Offer promotions: Create attractive discounts tailored for the Back-to-School season. Consider discounts on relevant product categories or bundle deals for students. Examples include percentage discounts, BOGO deals, free shipping, or gifts with purchase. Clearly communicate these offers on your website.

If you feel my answer is helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!

Garcia| PageFly team