Hope the following suggestions will help you
Hello @myclickhero, I hope you are doing well! here are few suggestions that you can work on:
- Being a single product store, I would recommend you to add an engaging video of the product which will help to grab visitors' attention and engage customers.
- You need to engage your visitors coming to your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add web push notifications which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.
- Make sure to use email marketing automation to reach your customers.
- Target the right audience.
- Entice customers with a discount popup. Add a discount code on a newsletter signup popup.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
Hope this helps!