May I ask Feedback

[Jethro]

Hey everyone, my friend and I just started an online store. We do not have much idea of what were doing. And we would really appreciate your feedback. Thanks!

https://thepetproductsofficial.com/ 

[PageFly · Accepted solution]

Hi @Jethro 

This is PageFly - a Free Shopify Landing Page Builder. I would love to provide my recommendation for your store based on 4 years of providing solutions for over 80.000 active Shopify merchants.

I have some recommendations below

Add a favicon to your store

This is one of the great things to make your store unique. You can check this tutorial here https://help.shopify.com/en/manual/online-store/os/using-themes/change-the-layout/theme-settings/add...

1. Home page

1.1 Make the menu sticky

A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. Especially, the menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.

1.2 Add CTA buttons on all slides

A primary call to action button is one of the important things for a home page of an online store.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store.

1.3 Add testimonial - customer reviews

You can show rating stars for each product or you can add customer reviews as text and photos.

You can use Loox or Yotpo app to review widgets with photos gallery because both of them integrate with PageFly already. 

Or you can use a slideshow to show testimonials, let consult my Stella template

 1.4 Display social media

As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed.

1.5 Have direct links for the "Return Policies" And "Shipping Infor" on the footer

• Many customers want to know the return policies as well as shipping info before making purchases. And this is crucial to their decision on whether to purchase products in your store. And they are likely to find it on the footer so it's necessary to add this information. 
• Shipping policy is essential because many customers want to know the shipping options available to them before they committed to adding a product to the cart page and go to the checkout page

What helps you to build your store more easily is a page builder. It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.

Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate. 

If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!

PageFly

[Jethro]

Thank you so much for your feedback! I really appreciate it. Thanks!

[AllFetch · Accepted solution]

Hi @Jethro, 

Have seen your store have some comments for you:

- Those banners should be clickable or have CTA buttons. This can encourage your customers to reach product pages faster. 

- Add Quickview or Quickbuy buttons to allow your customers to see more product details faster. 

- Also, I cannot see the submenu for your products? Also, where is the collection?

- On your homepage, you need to add some sections:

+ The section shows the benefits when shopping at your store or your story. 

+ The review and photo reviews section 

+ The Instagram gallery. Have seen your content on your Instagram account, you can show it on your homepage by using this app Shoppable Instagram Gallery. 

- On your product pages, you should add:

+ The Sticky Add to Cart bar. Advanced Sticky Add to Cart will help you do that. 

+ More Upsell and Cross-sell methods. For example, Product Bundle or Frequently Bought Together. 

Hope this helps!

Happy selling, 

[AiTrillion]

Hello @Jethro, I hope you are doing well! Here are some ways to make your store even better and make people want to purchase:

- The home page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Instagram Feed.

- Setup product recommendations on product pages as well as cart pages.

- Add customer engagement tools like a loyalty rewards program, web push notifications, and others. If a customer leaves your store, send them a price drop alert notification with the help of a web push notification. Web push notification helps to bring back customers to your store and helps in reducing the bounce rate. You can send updates and abandoned cart push notifications to bring customers to your store.

Entice customers by giving them loyalty points on activities like sign up, leaving a review, allowing push notification, visiting a store, on birthdays, and more. This will help you to increase the email and push subscribers. You can then run email and push campaigns to reach your customers on the basis of customer behavior. This helps in increasing the conversion and retention rate.

- Add a newsletter signup popup with a discount code to entice customers to sign up for the newsletter so you can target them through emails later on.

Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions. 

Hope this helps!

[Jethro]

Thanks a lot for the advice

[Jethro]

Thanks so much for the feedback and advice!