My Product Page Is Getting Traffic But No Sales?

[Daniel963]

My Website: https://jump4pets.com/

For the past month I have sending paid traffic to my dropshipping pets store (Jump4Pets). The paid traffic sources I have been using this past month include (Pinterest Ads, Snapchat Ads & TikTok Ads).

Now despite ironically having Ad campaigns that seem to be successful based off key performance metrics such as (CTR, CPM, CPC, etc...) most of the traffic landing on my (product pages) don't seem to be converting at all. I am not even getting a lot of (add to carts) despite having Ad campaigns that seem to be doing very good.

I am very confused as to what the major issue could be as to why most of the traffic I am sending to my product pages doesn't seem to be converting, I am confident in the products I have on my store and I have done all that I could to optimise each product page for conversion rate optimisation (CRO)

Could someone please tell me what the major issue on my site could be as to  why most of the traffic I am sending to my product pages isn't  converting into sales.

[Ihor-Sh]

Hi @Daniel963 
set GA4 and check there
add hotjar, check heatmaps and user interactions with website.
check abandoned carts
try to sell 1 product as cheap as possible

[BON_Loyalty]

Hi @Daniel963,

Thanks for reaching out to the community. I'm Lindseyfrom BON: Loyalty Rewards Referrals.

I understand that you need some suggestions to improve your product page's performance. After browsing some of your product pages, I think there are some small areas where improvements could be made to enhance the user experience, mainly about your product page's current layout.

 I notice that you put too much information next to the product image, including a long description, product FAQ, limited time offer, shipping and return details. This can overwhelm new visitors, distract them from adding items to their carts, and make it difficult for them to find other essential information. Consider streamlining the content to focus on key details and simplify the shopping experience. I suggest you to optimize this section by:

1. Cutting the shipping and return part

Instead of putting them in every product page, you should create a separate section on your website called "Shipping and return policy", or adding them in the FAQ section. Because these policies are applied for all products, they should appear in a general place, instead of appearing repeatedly in each product page.

2. Shorten the product description

I think the current product description is too long, making it less user-friendly. Here are some reasons:

- Visitors need to keep scrolling down a lot of time to read everything. It's highly a chance that many visitors drop off at this step.

- After reviewing some of the product descriptions on your pages, it seems like they resemble blogs or marketing materials, with lengthy content and many taglines. This approach isn't ideal for product descriptions. For example, I revised the description for the Cat Litter Protection Floor Mat to show a more effective way to present the information. Here's a clearer, more product-focused version: "Keep your home clean and fresh with our Waterproof Cat Litter Floor Mat. Designed to trap stray litter and eliminate odors, this mat is gentle on your cat's paws. The large, waterproof surface ensures maximum coverage and easy cleanup. It's versatile, serving as both a litter mat and feeding mat. Durable and stylish, it fits seamlessly into any décor. Enjoy a hygienic and comfortable space for your feline friend. Features include a double strainer system, deodorant properties, and anti-splash design. Easy to clean and long-lasting.

- Some other important information, like the customer satisfaction guarantee badges and the product review section, is being overshadowed. The lengthy descriptions may cause customers to lose patience and miss these crucial sections. It's essential to keep product descriptions concise to ensure that all important elements on the product page are easily accessible and visible to customers.

3. Optimize the display position of "Limited time offer" part

Normally, limited time offer is a good way to encourage store visitors to make their purchases, and increase sales for your business. In this case, I think the current display position of this part is not catchy enough to capture visitor attentions. Plus, many visitors may not aware of this part after they have to browse a very long description. The information about the free gift should be added somewhere directly next to the product image, and the "Add to cart" button, so that visitors can see it easily, like this:

Here are a few suggestions for you, I hope they can help you somehow. 

If you find these suggestions helpful for you, please let me know by giving BON Loyalty a 'LIKE' or marking it as a 'SOLUTION'. 😊

Cheers,

Lindsey