My store has 1% conversion rate, how can I increase it?

AlekD
Shopify Partner
7 0 2

AlekD_0-1694381706778.png

Hi, I want to increase my 1% conversion rate. I think I have a good store but I would like others to check it out. My store is https://wingededge.org

 

Thanks.

Replies 2 (2)

Ivy
Shopify Staff
1033 82 131

Hi there, @AlekD.

Your store looks great - well done on this! In my opinion the key to driving the right kind of traffic, and thus increasing your conversion rate is having a good marketing plan. I have a guide here that will help you create a marketing plan that works. 

A piece of advice I'd also give you is to figure out EXACTLY who it is that you think your ideal target customer is; who are they? what age are they? Why would these products appeal to them & how are they currently going looking for these products? This podcast, 'Using Customer Profiles as a Filter for Making Better Business Decisions — Podcasts' gives you a brilliant example of how to approach this. Thanks! 

Ivy | Social Care @ Shopify


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IsabellaM
Excursionist
28 2 9

Hi Alek, 

Your store is looking great! These are the things I would look at:
1. Where are you sending your traffic? If you send it to the product page instead of the home page it increases your chances of conversion.
2. Make your add-to-cart button on the product page a different color. That way it stands out from the rest of the information. 
3. Check your customer journey and stats. Where is the highest exit rate? What pages have the highest number of visits, etc.. That will help you understand where your issue might be. 

I hope this helps!