My store is getting traffic but no sales

[prettynjewelss]

I started my online business back in October of 2020 and I haven't been taking it seriously until just recently in May. I've changed my whole website theme and have consistently added new pieces to the website. I have also been more consistent on my social media pages such as Instagram and sometimes Tik Tok. In my opinion, I think my website is easy to navigate and looks professional. But i don't know why my traffic isn't buying from my website. I also get a few abandon checkouts. So any feedback would help me out greatly!

[Tuecus]

hi @prettynjewelss 

Pls provide your store URL

[AiTrillion]

Hey @prettynjewelss, please share your store URL.

[prettynjewelss]

My website is www.prettynj.com

[MS_WEB_DESIGNER]

Hi @prettynjewelss,

This is Polo from MS Web Designer - TOP Rated Shopify Experts based in Singapore. We would like to provide some recommendations based on our seven years of experience in providing solutions to over 10000 active Shopify merchants.

Congratulations on setting up your store! We have reviewed your store, and some changes can be made to make your store more professional and attract more customers. Here are they:

Design recommendations-

The home page:

• The logo should be evident and adequately aligned with the header.
• A favicon is needed to locate your website easily.
• The navigation menu should be smooth for proper guidance.

• The main banner should be attractive and have Call to Action (CTA) buttons.

• The text, fonts, colors, and spacing should be managed properly. Too much white space should be avoided and high-resolution good pictures should be uploaded.
• USP (unique selling proposition) should be highlighted to gain confidence from the customers.
• The trust badges should be added to ensure trust.
• Testimonials can be added for building trust.
• The footer could have been more elegant with all the legal policy links like About Us, Terms and Conditions, etc.

The collection page:

• Addition of quick view button.
• Mouse hover the second image for smooth visualization.
• Addition of product reviews with star rating options.

The product page:

• Addition of sticky add to cart for better functionality.
• Recommended products for cross-selling.
• Product image is too big and captures a lot of space, which looks inappropriate.

On-Page SEO-

• Google Search Console Setup
• Schema Markup for Home page
• Sitemap XML Check and Submit at Google Search Console
• Index home page and other 2 any pages
• Internal Linking Check
• Broken Link Check
• Canonicalization Check
• Title and Description optimization home page and other 2 any pages
• 3 keywords optimization for home page and other 2 any pages
• Content optimization for home page and other 2 any pages 
• Alt tag optimization for home page and other 2 any pages

Apps recommendation-

You can also integrate some apps into your store to attract and retain customers.

• Web Push notifications 
• Newsletter Subscription 
• Coupon Discount on Cart
• Sales Pop Up Notification

As we checked there were no Terms and Conditions at the checkout. It might create some confusion during the delivery of products. Hence we suggest you install a Free app from the Shopify app store which provides 'I agree to the Terms and Conditions' before checkout as it makes it easy for the customer to read your terms and policies and for chaos-free shopping. Voila Shopify app adds a highly efficient cart feature, proven to reduce cart abandonment and boost sales. (Shows multiple Discount coupon codes on the cart page)

These were the few suggestions that we think are necessary for your store. If you feel that this comment was helpful, hit a like or mark it as a solution.

[CutOutWiz]

Hi @prettynjewelss 

Hope you are doing well.

I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?

Another Thing you could consider: Not all traffic is good traffic.

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.

Here are some areas where you could consider working on

• I see you don't have a store logo yet on your website. Design a logo that matches with your shop's theme and purpose. Logo will help your store get a separate identity.
• You have a nicely written "About Us" for your website. Try to elaborate it more. If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you.

• Because this is an online store and people cannot touch and feel your products before buying them, they rely heavily on product images, which is why the images have to look top-notch.

  The main problem most Shopify store owners have is that they upload raw images of their products. On the website, this makes the product color dull and unappealing.

  Rule of thumb - never post unprocessed images on your website. In case you are looking to make your images sharp and professional, contact CutOutWiz for any image-related solutions.

  Especially for this kind of product, it is a good idea to have multiple images of the product, from multiple angles, so that the customer can have a feel of what they are buying. If you are looking for an image processing company that will solve all your needs, you can check out CutOutWiz.

• I see that your store doesn’t have a Favicon. Having a favicon on your website is crucial. It makes your site recognizable on browser tabs, but it too gives a professional look to your website.

• I see your website has only two tabs- Home and Shop. It is a good idea to have multiple tabs. For example- you can have separate tab for "About Us", "Contact Us" etc. 
• You can also consider starting a "Blog" for your store so that when consumers and jewelry enthusiasts get become more knowledgeable and interested in your website. 

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

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[AiTrillion]

Hey @prettynjewelss, please share your store URL so I can look into it and provide you feedback on the areas of improvement that you can work on.