Hello everyone. I recently opened my store and it is a dropshipping site. I would like tips and feedback from some of you to know what I can improve on. Here is the link: evertorshopping.com
I appreciate any and all feedback.
Congratulations on launching your store! I've taken a look through and have some feedback for you.
That main banner area is prime real estate for selling. One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? What words or phrases do they use that you can as well to show that you understand their needs. We recommend using this type of text in your banner. For the format, we recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:
I see your logo under the gift card product. I'd recommend uploading that to replace the "Evertor" text you currently have. Your logo is one of those things that holds a lot of weight in how professional or unprofessional your store looks.
Once your logo is uploaded, you can match the fonts and colors in your store to your logo. This is going to level up your store even more and make you look very professional.
I’d recommend adding a favicon so that your visitors can find you quickly when they have multiple tabs open in their browser. We did a video on how to upload a favicon that you can watch here:
POWERED BY SHOPIFY
This is completely optional but if you’d like to remove the text “Powered by Shopify” at the bottom, here is how to do it:
I noticed you don’t have any social media links listed (the links are broken). Having an active social media presence adds trust to your brand. If there’s nothing about your brand online, it’s a red flag to your visitors. Potential customers are going to research before purchasing and one of the first places they are going to check is social media. Highly recommend getting on social media and adding those links to your Shopify store.
You need to add in your shipping policy, return policy, privacy and terms of service. Shopify has made this extremely easy, you can add them with a click of a button (except for shipping policy because it will vary depending on the store). After they are auto generated you can take a read through each one and adjust them as needed. Here is a video showing how to add them:
I’d recommend working on your product descriptions. There are things you can add in and change in order to increase conversions. We did a video all about this which you can watch here:
This is something we see very commonly on the forums. People tend to start shops selling things like jewelry, clothing, tech and etc. The problem with this is that these types of items can already be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. When a person is searching for a clothing item or a piece of jewelry in Google, these big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.
Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery.
I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store.
If you cannot find a way to set yourself apart in the market, it is time to move on to a different product. What we recommend is selling winning products. A winning product choice should have these qualities:
We did a video that explains how and where to find winning products that you can watch here:
PS: If you decide to give Ecomhunt a try (one of the methods we recommend for finding winning products), here is our affiliate link: https://www.ecomhunt.com?afmc=2tp
Using our affiliate link does not cost you anything extra, it tells Ecomhunt we sent you and we may receive earnings for that referral.
We regularly post a selection of winning products on our YouTube channel, here is our latest one:
If you’d like to see more, consider subscribing.
I will leave it at that for now but I’d like to invite you to join our private Facebook group. We share winning products (I just posted one today that might be a great fit for your store), dropshipping tips and you can interact with other members of the dropshipping community. Click here to join.
Also, if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at firstname.lastname@example.org for more information.
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution.
Best of luck!
This is PageFly - Free Landing Page Builder. I would love to provide my recommendation for your store based on 5 years of providing solutions for about 97.000 active Shopify merchants.
Basically, your store looks good with color and design and have some good points:
However, I still have some recommendations:
1. Home page
1.1 Add the CTA button on the slideshow
A primary call to action button is one of the important things for a home page of an online store.
With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store.
=> You can turn the Slide text into a CTA button and link to the corresponding product.
1.2 Add a section to show details of a featured product
You can consult my Digisnap template for this section
1.3 Add testimonial - customer reviews
You can show rating stars for each product or you can add customer reviews as text and photos.
Or you can show testimonials in a slideshow, let’s consult my Digisnap template
1.4 Display social media
As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed.
=> I have a guide on personalizing the Shopify home page, check it if you are interested in it because it provides many tips.
2. Product page
I take an example for this page https://evertorshopping.com/products/minimalist-men-ultra-fashion-watches
2.1 Turn the variants dropdown menu into color swatches
Many customers don't want to click on the dropdown menu and look for the color they want. Customers can also forget the colors and they have to click many times.
Therefore I recommend you can change the dropdown menu into color swatches so that customers can directly look at all colors of the product and make decision quickly.
2.2 Add more images from different angles and of the real models
You should show more images from different angles of the product so the customers can see the details of the product instead of showing only 1 angle.
And you can add more images that a human model wears the watch.
2.3 Provide a list of Recently viewed items
Many customers want to view previous items. If it’s too difficult to view again previous items, they will likely frustrated, and may not purchase anymore.
=> What helps you to build your store more easily, especially what helps you to build all options I comment on above is a page builder.
It would be a good choice for you to have professional sites that look incredible on mobile & desktop without any extra coding, and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
For more information, you can consider subscribing to our channel “Ecom Learning With PageFly” in which we provide you with actionable insights into building your own eCommerce business, including everything from Business Ideation, Product Research, Brand Building to proven eCommerce Marketing Strategies, Store Design and Conversion Rate Optimization Strategies. The first video about picking winning Dropshipping products in June 2021 is out now!
We're here to help you thrive in the eCommerce world, one video at a time!
If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!
If you find it helpful, please let me know by giving it a like or marking it as a solution.
PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.
Check our Back-to-School Marketing Ideas of Best Platforms To Sell Online.
- The home page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Blog Posts- Instagram Feed.
- Reviews- Add reviews on the product page. 90% of people read reviews before making a purchase.
- Add testimonials on the homepage. It will help in building trust with other visitors.
- Add these customer engagement tools to your store:
If you would like to implement the above features/ customer engagement or marketing tools in your store you can install the all-in-one Shopify app AiTrillion. If you have any questions, feel free to ask.
I hope you are doing well! Have you implemented the suggestions and found the solution?
Looking forward to your reply!
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