Hello @purplesage1 ,
We had a look at your site but we have a little bit confusion about your store, as we checked, we assumed that you have many different kind of products, which may good but if you don't divide it in separate categories, it may confuse your customers. Here are some suggestions we hope can help you improve your store design and boost your sales.
A. HOME PAGE:
Invest more in your brand name and logo, you can use Canva to create your own store logo. Having a logo will increase your brand awareness and create a better visualization.
2. Sticky header:
Make your header sticky to allow your customer access to any categories that they want while scrolling through your store.
3. Add more content on your header:
Diversify your header by adding more content on it such as: Homepage -> Products -> About us -> Contact us.
4. Products sections:
- Make sure your products images and products name align evenly and in the same size with the same quality to have a consistency.
- Add CTA buttons on each products to appeal the customers and increase the chance of likelihood to purchase.
- Highlight your prices to attract the customers, you can have a promotion here to have more visitors and increase the conversion rate.
5. Collection section:
- If you want to make a separate collections, consider to add backlinks to redirect your customers to the exact products page so that they don't have to search for it. This will create a good customer experience on your site.
- Make sure all your images in same format and align evenly.
Add testimonials on your homepage to build your brand trust and increase your conversion rate. Reviews are crucial when it comes to shopping online, people tend to make purchases to stores that have many reviews, even they are good or bad reviews.
B. CATALOG PAGE:
- Your Catalog page contains all your products and have different categories, consider to set them up in separate categories such as "Outdoor", "Beauty", "Fashion", etc.
- Add a star rate to each products and include some reviews to build trust and will make your customers more curious about your products.
- Highlight the price to make it eye-catching.
- Add hover effect to your CTA buttons to make it looks clickable.
Hope these can helps. Let us know if you have any further questions.
Welcome to the Shopify community.
Hope you are doing well. Here are a few suggestions.
Logo: You should need a proper logo to represent your brand. It should communicate your brand's message, values, and identity. It should be simple, distinctive, and memorable.
Logo Size: It’s important to note that your logo does not need to be exactly 410 pixels wide by 205px high.
Front Images: Use good quality featured and right dimension banner images with call-to-action buttons to captivate user attention. It should be resized images for mobile screens.
Please read these blogs:
Images should be in the best format.
Homepage: Homepage designs guide your visitors around your website. To engage visitors you need to work on the homepage layout design.
Include trust indicators on the homepage. Homepage content should be strategically decided. You can add a ‘Call to action banner’ ‘New arrivals’, ‘Top selling products, Most popular collection, announcement bar, Today's deals, and offers, etc on the homepage to engage users.
Your store should be clear navigation. The store should have easy to access the shopping cart.
Add Blog: You know creating/adding blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, and social media promotion to drive search traffic to your website.
Blogs build trust with your customers and improve shopify SEO ranking. Blogs can boost sales.
Trust Signals: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customers' trust and help customers to feel more secure in their buying decision.
Improve SEO, links, usability, and performance score to increase conversion & sales (Your page could be better)
Check your store with the Page insight tool to get the score. because the low mobile score can kill the website traffic and lose revenue. optimizing a Shopify site for high page load speed is a major priority.
Compare your store with your competitors. Also, compare your product price with others. Also, check the shipping cost you are offering.
Google Search Console :
Is your website exist on the search result page? (Your brand name). If yes then it's good to see, google is indexing and the user will reach you easily. Unless your store is completely invisible.
If you are not using the Google Search Console yet, set it up now. Google Search Console report will let you know if your pages are indexed or not at all. If none of your pages can be found by Google, then it may have an issue, as this means no organic traffic at all. And No traffic means no Conversion.
You need to focus on the following points........
Hope these points will help you! We will share with you a free audit report of your store If you wish!
Visit our website to get more information :
Can you share the store link?
This is Gina from flareAI app helping Shopify merchants get $5Million+ in sales from Google Search, on autopilot.
Here are a few options to find someone who can help you get your Shopify store organized.
1. Shopify Experts
Shopify has a directory of experts who can help you with various aspects of your online store, including design, development, marketing, and more. You can search for experts based on your needs and budget.
2. Virtual Assistants
You can hire a virtual assistant to help you with various tasks related to your Shopify store, such as product uploading, order fulfillment, and customer support.
There are many freelancers who specialize in Shopify and can help you with tasks such as setting up your store, optimizing your product listings, and creating marketing campaigns.
4. Online communities
Good that you asked for help in the Shopify Community forum. You can also try Shopify Facebook groups to connect with other store owners who may be willing to offer advice or support.
It's important to take the time to find the right person or resource to help you with your Shopify store. Look for someone with experience in Shopify and a track record of successful projects.
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