Need a review or feedback

[Fawnandcrow]

I opened my shop last year and was going pretty swell. My sales in the past 2 months have dropped off severely. The only thing I have done differently is index my shop with google console.  Can anyone give me some feedback or review my store ? I am not looking to hire anyone, sorry, but rather do it myself. Please no dms.

my website is fawnandcrowapothecary.com

[Dotsquares]

Hi @Fawnandcrow 

Since the only major change you mentioned was indexing your shop with Google Search Console, a few things might be worth checking:

Google Search Console Issues – Review your Coverage and Page Experience reports to ensure there aren’t any crawl errors, penalties, or indexing issues that might be affecting your visibility.

SEO & Traffic Insights – Use Google Analytics to check if your organic traffic has decreased. Look at your top-performing pages and keywords to see if rankings have shifted.

Website Performance – Run a speed test (Google PageSpeed Insights) to see if any recent changes have impacted load times. A slow website can reduce conversions.

Product Listings & Descriptions – Review your product pages to ensure they are optimized with clear descriptions, high-quality images, and relevant keywords.

Marketing & Social Media – Have you changed anything in your promotion strategy? If sales were coming from social media, ads, or other sources, check whether traffic from those channels has declined.

[Promer]

Hi @Fawnandcrow 

I think maybe due to  Google Indexing and SEO, because you've recently indexed your site with Google Search Console, it's crucial to ensure your SEO is optimized. Use free tools like Bluehost's SEO Checker to analyze your site's performance.

And check your website performance (a slow-loading site can deter potential customers), using tools like Google's PageSpeed Insights to assess and improve your site's loading speed.

[Promer]

And btw @Fawnandcrow I audit the store completely free of charge! If you don't mind, you can contact me privately, I will audit the store for you and send you a complete report.

Thanks 🙂

[Yuparkoti]

@Fawnandcrow 

Take a look at it and try fixing it on your own —

Site Feedback

• Design: The design is quite neat and has a rural feeling which is good but the homepage should have a call to action that is much stronger.
• Content: Yours is a very interesting and productive website. It would be advisable to add some content like product descriptions and explain which are thin.
• Speed: I think the speed is not right, please optimize it.

Action Plan

• Check GSC: Correct crawl errors, inspect traffic drop in Performance report, study Core Web Vitals.
• Speed: Evaluate using PageSpeed Insights, compress images, switch on lazy loading.
• Follow the trafficking using Shopify Analytics and see if there’s a decrease in natural traffic; in this case you can monitor relevant search engine results pages while browsing privately.
• Add keyword-rich titles/descriptions on product pages, compile reviews.
• Enhance visibility: Create meta titles, begin blogging, share content on social media platforms.

[Fawnandcrow]

Thank you so much. Can you elaborate on a call to action ?

[BON_Loyalty]

Hi @Fawnandcrow! I'm Tracy from BON Loyalty, the essential loyalty program for Shopify busineses.

I had explored your website, and it's wonderful! There are just a few areas where I think I can help make it even better:
1. Lack of Customer Reviews:
It seems there are no customer reviews or ratings for products yet. Adding these could really help build trust and give potential buyers more confidence in their purchases.

2. No Clear Return/Refund Policy:
While the site does mention shipping and returns, having a more easily accessible and detailed return/refund policy would help improve transparency and trust with customers.

3. Limited Social Media Integration:
I noticed there aren't prominent links or integration with social media platforms. Adding these could boost engagement and increase visibility for your brand.

These are just some personal suggestions, and I hope they help! Wishing you the best of luck!

Best,

Tracy

[MooseDesk]

Hi @Fawnandcrow,

Thanks for reaching out to the Shopify Community! I'm Mia from MooseDesk , your go-to Live Chat, WhatsApp and FAQ App here to help you enhance your customer support experience  😊

I can see your site presents a beautifully calm and earthy aesthetic that aligns well with its natural product offerings. However, there’s room to enhance clarity, usability, and visual storytelling to better support conversions. Please check my suggestions below:

1. Use More Varied & Compelling Product Images

Currently, many product pages rely on a single static photo type, which can feel a bit pale or repetitive. Consider adding:

• Lifestyle shots (products in use or in nature settings)

• Texture close-ups (creams, balms, herbs)

• Packaging context (in a bathroom, in a gift set, etc.)

Please check these images below for references:

2.  Add a live chat widget for your Online Store

I can see that your website lacks a help widget and live chat feature to allow customers to contact you immediately. How about having a powerful live chat to assist potential customers instantly, addressing their questions or concerns in real time? This can help prevent abandonment and encourage purchases

I suggest exploring MooseDesk, a FREE Live Chat, WhatsApp & FAQ App. You can easily reach customer support via WhatsApp, ensuring immediate assistance for inquiries. Also, the widget provide multi self-Service options such as Order tracking, Translation and FAQ section empower customers to resolve common questions on their own, reducing the need for direct support.

3. Adding an FAQ and a "Contact Us" page

These are essential for helping customers quickly find answers or reach out for support, which can significantly enhance their shopping experience.  For an easy solution, I recommend trying MooseDesk App. It provides free, professionally designed FAQ and Contact Us templates with a simple one-click setup that perfect for elevating your store effortlessly!

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[SEOAnt-Sylvia]

Hello @Fawnandcrow 

1. I think adding some pop-ups to offer a discount for new users or implementing a membership reward program could help drive more sales.

2. I also reviewed your site and noticed there’s some unused code. Additionally, compressing the images could improve the loading speed.

3. Additionally, I found that the following two parts are mixed together, which might not give a good impression to people.