Need Feedback For Our Site - anglersprotackle.com

[wrw1509]

We went on Shopify in October of 2023. We have had a website since 2009 (the year we established our business) on other platforms. 

• Presently we offer over 80K items for purchase in multiple outdoor categories. FIshing, Hunting, Camping, Home & Backyard, Food, Outdoor Cooking, Field Sports, Fitness, and a few others
• We have a social media presence - FB 24K - IG-3K
• We advertise on Google
• Our business is somewhat seasonal. During season we receive 10K visitors monthly. In the off season between 5K-10K. 
• Our conversion rate is 1-2% - We are looking for ways to increase this. 
• Traffic is growing quarter of quarter if we maintain advertising budget.

We are looking for suggestions and feedback on appeal of the website. Thoughts on improving traffic and conversion stats. And any other feedback you would like to offer. Thanks in advance for taking the time to take a peak. 

https://anglersprotackle.com

[thescriptflow]

The text "Meet Our Pro-Staff & Ambassadors" Should be in center. Or if you prefer in left then is should be have padding from Left.

[wrw1509]

Done. Thanks. 

[av-nu]

Seems like a small thing, but I would use higher resolution images. Some of the images on your website look blurry which makes it feel less professional = lower trust from site visitors.

[MooseDesk]

Hi @wrw1509 ,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

First, your store looks stunning and it has quite enough essential information. However, if you want to make it even better, please check my recommendations below.

1. Navigation menu

In this section, consider moving the "What’s New" and "Best Seller" sections to the top. These are highly engaging and attractive to customers, but currently, users have to scroll down to see them. This could impact the traffic and visibility of these key sections.

2. Add “Why shop with us” section

Instead of a lengthy introduction in the "About Us" section that customers may not fully read, highlight the key advantages your store offers. Clearly list what sets you apart to build trust, reinforce your brand’s value, and ensure customers remember you for future purchases.

3. Product page

The product descriptions are functional. For example, instead of just describing the material, explain how it feels, why it’s perfect for your customer’s needs, or how it adds value to their life.

Product pages provide essential information, but incorporating more detailed descriptions, specifications, and usage tips can aid customers in making informed decisions.

4. Revamp FAQ Page

Currently, your FAQ page is quite simple, The "FAQ" image appears too large, making the aesthetics feel overwhelming. 

You might consider adding a search bar so customers can easily find the answers they need, as well as a contact form at the bottom for immediate inquiries.

Feel free to check out Moosedesk’s demo store here: https://moosedesk-demo-store.myshopify.com/pages/demo-faq

Moosedesk offer a variety of beautifully designed templates to help you customize your FAQ page meticulously.

4. Generate leads through blog/email marketing

You can create a dedicated blog that provides knowledge and useful tips about outdoor categories. By leveraging SEO tactics, potential customers can naturally find your content and subscribe to weekly newsletters or updates.

 

5. Add a live chat support

I can see you already have a Live chat on your store. How about making your live chat more powerful to help you assist potential customers instantly, addressing their questions or concerns in real time. This can prevent abandonment and encourage purchases.

I suggest exploring MooseDesk, a free Live Chat, WhatsApp & FAQ App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

—————

As an enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!  

[BON_Loyalty]

Hi @wrw1509! I'm Tracy from BON Loyalty, the essential Shopify loyalty program app. 

Your store is already in great shape—navigation is smooth, the product organization is solid, and it’s clear that a lot of thought has gone into the structure. But if the goal is to increase conversion rate rather than just traffic, then let’s focus on getting the right traffic and making sure visitors actually buy. Here’s what I’d recommend specifically for you:

1. Make the hero banner more inclusive
Right now, the homepage hero section is heavily fishing-focused, which makes sense given your audience. But since your store also sells camping gear, bikes, and sports equipment, this could unintentionally alienate customers who visit for other outdoor needs.

Quick Fix:

- Rotate hero banners that highlight different product categories (e.g., camping gear, outdoor sports, or biking).
- Use dynamic banners that change based on customer behavior—showing camping gear for someone who recently browsed tents, for example.

This way, you broaden your appeal without losing your core fishing audience.

2. Optimize product pages for conversions
Your product pages are well-structured, but some tweaks could increase add-to-cart rates and reduce hesitation:

- Make the CTA stand out: Right now, the "Add to Cart" button is visible, but it could be more prominent, especially on mobile. Adding a sticky Add-to-Cart button ensures customers don’t have to scroll back up.

- Urgency & Trust Signals: Shoppers are more likely to buy when they feel urgency or trust. You should consider adding: Low-stock alerts (e.g., "Only 3 left in stock!"); Estimated shipping times ("Ships in 24 hours"); A small trust badge (e.g., "100% Satisfaction guarantee") near the price.

- Boost Social Proof: Right now, no customer reviews are visible on product pages, which could cause hesitation. Since you already have an established audience, encourage reviews by: Offering a small discount for leaving a review, sending post-purchase email reminders asking for feedback

- Improve product visuals: While the images are clear, adding zoom functionality, a 360-degree product view, or even a short video demo (e.g., showing the sunshirt in action outdoors) would make a big difference.

Overall, your website is already in great shape—it’s clean, professional, and speaks directly to your audience. By implementing these changes should help you turn more visitors into paying customers—without needing to constantly increase traffic. Let me know if you want to dive deeper into anything!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'. 😊

Cheers,

Tracy | BON Loyalty team

[PageFly-Kate]

Hi there, I'm Kate from PageFly - Shopify Landing Page Builder.\

I love your website, the design looks really informative & majestic. It's clear that you've put a lot of thought and effort into creating an online presence. From my Conversion Rate Optimization expertise, I would like to give you some suggestions regarding the store design to make the store more stunning and better convert.

1. General improvements

• Making the header and announcement bar sticky will improve navigation and keep important messages visible. A well-designed announcement bar with countdown timer can highlight promotions and create urgency.

You can take this as a reference:

• Mobile optimization is essential to ensure a seamless shopping experience, with properly scaled images, easy-to-tap buttons, and a smooth checkout process.

1. Homepage recommendations

• Your hero banner is effective, but refining the messaging to highlight seasonal promotions or top-selling categories could boost engagement.
• Featuring best-selling and seasonal products with an “Explore more” button will encourage deeper browsing and reduce bounce rates.

• Consider adding secondary hover images on product listings to allow users to see different angles or use cases without clicking, making the browsing experience more dynamic.
• Adding a "Why choose us" section with icons for free shipping, warranties, or satisfaction guarantees can help build trust. First-time visitors often hesitate before purchasing, so clearly displaying these benefits will reinforce confidence.

1. Product page improvements

• A sticky Add to cart (ATC) button remains visible on the screen as users scroll through product details, images, and reviews. This reduces friction and ensures the call-to-action is always accessible, making it easier for shoppers to make a purchase decision without having to scroll back up.

Reference:

• Improving product descriptions with structured formatting, bullet points, and real-life use images can make information more digestible and persuasive.

Reference:

• Displaying top customer reviews in product pages can increase social proof and trust. If some products lack reviews, consider automated email follow-ups to request feedback.

Reference:

• Adding estimated delivery dates on product pages and simplifying the checkout process, including guest checkout. It allows customers to choose products based on their urgency or timeline, which can lead to more informed and confident buying choices.

1. Bonus traffic and SEO boosting tips

• Optimizing your product feed for Google Shopping Ads with high-quality images and relevant keywords can improve visibility.
• Leveraging email and SMS marketing for abandoned cart reminders and seasonal promotions can bring customers back.
• Creating SEO-driven blog content about fishing, camping, and outdoor gear can attract organic traffic and establish your site as an industry authority.

That’s all of my feedback. I hope it will enhance your website's look and help you grow sales. Feel free to reach me in the reply section if you need further discussions. Wish you luck and endurance on your entrepreneurship journey!

Cheers,

Kate | PageFly Team         

[Bundler-Manuel]

Hey there @wrw1509  Your store looks pretty stacked and well organized already so my major recommendations would be that

- You add some videos to the product gallery to make the products appear even more apoealing

- You add a section for FAQs on the homepage as a way of providing clarity on some matters regarding your store and products.