Need feedback, I can take criticism

[Rufflerumbs]

Would appreciate some feedback on my store!

loaero.com

[MooseDesk]

Hi @Rufflerumbs,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your store! Your store looks stunning. I can tell you have put a lot of effort into building this. However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.

1. Homepage Layout: In the section right after the hero banner, I recommend focusing on showcasing the product line you offer, rather than displaying specific products. The homepage should give a general overview of your store and provide an introduction to your offerings. You can add a clear CTA button linking to the specific product page, allowing customers to easily navigate to what interests them.

2. CTAs for Similar Sections: In the "Just for You" and "A Purifying Gift" sections, you currently have two separate CTA buttons that both lead to the product collection page. To streamline this, I suggest consolidating these into one CTA button, as they serve the same purpose and this will reduce redundancy, giving your users a clearer path to follow.

3. About Our Creations Section: I noticed that the CTA button in this section doesn’t link to anything. When users click on it and nothing happens, they might become confused or frustrated, which could lead to them leaving the site. I suggest linking this button to your About Us page to provide more insight into your brand and values, which can help build trust with your customers.

4. Additional Pages and Communication: Consider adding a FAQ page to address common questions and concerns from customers. This can improve their shopping experience and reduce bounce rates. Additionally, incorporating a communication widget (like a live chat or customer support button) will give users a quick and easy way to contact you, improving overall engagement and customer service.

I suggest exploring MooseDesk, a FREE LiveChat, FAQ & Helpdesk App that can help your support experience easier, better, faster!

With MooseDesk's Omnichannel Support, you can engage with customers through live chat, manage inquiries with a robust ticket system, and provide quick responses via a WhatsApp button. 

Or you can let customers resolve questions faster with in-built FAQ, Order tracking module, and more.

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you nice day ahead

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[Laza_Binaery · Accepted solution]

Hi @Rufflerumbs 

I do hope you can take criticism 🙂  

You did a lot of work on the home and product page, but besides that, I would almost say that your store looks like a fake/scam store. Here is why:

• You have only two products and conveniently it is a Black Friday deal for 50% but if I do a quick search on Aliexpress that humidifier is like $30 so both of your original price is $180, and a discount of $90 looks a bit too much but I may be wrong.
• There is no contact info except an email, no address, phone, business details
• About us page looks like a quick ChatGTP text but that happens

But your homepage looks ok, and the product page is very good. Maybe some real reviews would be good to have. But in general, there are a few small issues you could fix:

• You have a typo on your "Humidifier"  product as it says  "humidifer "
• The menu you should change, a home link is not needed, and you have a logo to lead to the home, most customers would know that. You have Contact in the main and in About us dropdown. And as you have just two items in Product it would be faster for customers to see both Humidifier and Purifier in the top menu.
• On the homepage, on two products you have options to choose variants but the radio button is too close to the previous option

You are in a tough market but I wish you luck and good sales.

[Bundler-Manuel]

hi @Rufflerumbs  I’ve had a look at your store and I would recommend creating a category for the best selling products in your store. This would help drive the attention of customers to certain products.

Also, due to the nature of your products I believe that adding a few short videos or GIFs atleast would help to make the products more appealing for potential customers.

[PageFly-Kate]

Hi @Rufflerumbs,

I'm Kate from PageFly - Shopify Advanced Page Builder App. 

From my CRO expertise, I’d love to give you my suggestions for both stores as hereby:

• Improve hero section on top of the page

The banner is very significant in hero material. It is the first thing customers see when they visit your website so you need to get consumers to know exactly what you're having in 5 seconds first. 

It’s great when you have a hero section with an on-point banner to show here. But please recheck the quality of the banner as it seems a little bit blurred.

Alongside the visual elements, a hero section typically includes concise and impactful messaging. This can be a headline, a tagline, or a call to action that communicates the core value proposition, piques curiosity, or encourages visitors to take action.

For that reason, you should add more content to convey a meaningful message from your brand/product to the banner.

• Make sure the styling is consistent

A crucial element for an online store's homepage is the primary call-to-action button. This button serves as a direct link to the specific page where you want customers to take action, such as a collection or product page.

It’s great when you put the CTA button right where it should be. But please make sure that all CTA buttons on your page have a consistent styling to boost the conversion rate. 

Here are the CTA buttons with a different hovering effect, you can recheck them:

And you’re missing the link inside the button here

• Use swatches

Product color or material swatches enhance conversion rate by reducing the number of clicks for customers to find the product they want. The shorter and easier a customer's path to the desired product is, the more likely they will make a purchase.

Another minor thing to consider is that you should align all elements of the product details on the same row to make your store look more professional.

• Add more sections
• Benefit section: This section gives your customers a reason to purchase from you instead of the competition.This helps reduce the bounce rate and increase the likelihood of purchase. 

• Instagram feed: Your Instagram content adds a fresh feel to your website by showing you’re active online and interacting with your customers. 

And that's my feedback! I hope it helps you boost the conversion rate.

Cheers!

Kate | PageFly Team