I am launching my jewelry website on Monday. I am a one woman show, and really would like some input from professionals regarding things to improve and how to drive customers sales. I want to use the Broadcast theme and think it works well with the amount of inventory that I can utilize ; this is both a drop-ship company and POS as well. I would like input before I spend the $280 for the theme. Can you help me?
Hope you are doing good. Your store looks nice and here are few suggestions.
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Congrats on your new store! I’m Richard Nguyen- CRO Expert at PageFly- Free Landing Page Builder. I’d like to give you some feedback and suggestions for over 100.000 merchants to help increase conversion rates for your store based on 6 years of experience.
I like how you have:
1. Header and Banner image
I think you should invest in a Text logo that matches your niche and also, manage the menu navigation so that all the pages you put up there stay in 1 line. You can visit this store of our merchant that's also about jewelry.
Also, make a sticky header:
Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.
So that when you scroll down, there is no quick way to come back to your menu, especially on mobile. You do not have an anchor button to “Back to the top”, so it makes it very inconvenient for customers to go back to your menu and see other pages, products, etc.
I like how your banner represents your style but I think it should be more be-spoken of an image or have a clear message about who you are and what you sell. Also, this section should have a CTA button to engage interaction between customers and your sites.
2. Collection list and product list.
I think right below the 1st banner, you should have a trusted banner or a collection list. A collection list can inform your customer what categories you have. Besides the categories in the header, this collection list can make your store more visible.
This list of images on your Homepage is unclickable. If it is a product list, then it won't have the product title, and also the images don't redirect to the product page. My suggestion here is to make this section a collection list that shows "Earing", "Bracelet", or "Rings" like the collection list at the bottom of the page.
3. Product List
For the product list on Homepage, I think we can improve on:
Display a Secondary Thumbnail on Hover. I see that you have color overlay when mouse over effect, but a secondary image shows when mouse-over will give customers more details about your product and more suitable with such visual-driven products like yours.
Users need as much visual information as they can get about products in the product list, and displaying only a single static image is a missed opportunity to provide additional visual details.
One more suggestion is I think the View more button is too far from the list, consider making the same spacing as the one between title and product list.
For the product list on each collection page, Adding a CTA button like “Shop now" or “Add to cart" in the product list will also so help engage the interaction and maybe customers can purchase the product right at the collection page.
4. Add Chatbox and Social proof Testimonials
They can be added to your homepage as well. Customers will feel more engaged in your store. And Testimonials can make your store more trustworthy.
5. Product page
Display or Link to the Return Policy from the Main Product Page Content
Even if the return policy is located in the sitewide header or footer, it can be difficult to find. Customers will get hesitant to shop online because they are not able to fully see, hold, or test a product before buying it. Return and exchange policy should be findable on the product page.
The actual return policy, in particular, the duration and the payment of return shipping, is highly impactful to site conversions. However, you should take extra care to make your policy easy to read and clear for customers.
Provide more Product Images for All Products:
Users heavily rely on a variety of product images to inspect and evaluate products and decide if the product matches what they are seeking, but are sometimes not provided with sufficient visual information.
Always provide no fewer than 3–5 images for all products. For sites with vast product catalogs, focus more on providing sufficient images for the most important, most popular, and best-selling products.
You can check out our templates for more inspiration for your page. Feel free to check guides and blogs as well. A Page Builder can be seen as a good choice for you to have an attractive and powerful page quickly. You will have lots more time focusing on strategies.
You can consider checking PageFly - Free Page Builder to create a more impressive look for your store to really increase conversion, also please take a look at this guide from PageFly, hope it helps!
If you think my answer was useful, please like and mark it as a solution. Thank you and best of luck!
Hi @cassandra3121 ,
I visited your website. your products and web design are very nice. I like them. But I saw something, this may be helpful to get a higher conversion rate:
- add a best seller category
- The slide banner with great visuals with your products and the "call to action" button. the slide banner should show the benefits of your products ( you can choose the best sellers to describe), your events, your discounts (Black Friday is coming, right?)
- Show promotion and a great shipping policy on the top
- add realistic product images
- make videos to attract customers and increase time on site
- pop up chat and discount pop up
- Add reviews for each product (some Shopify review apps can help) and a lower price next to the original one or to attract customers (on both the homepage and the product page)
- And don't forget to add JSON LD to your site to display your reviews on Google search by SEO app. (This SEO app I use 1 year: https://bit.ly/2YxoOYC)
- SEO: your mobile version is not good. Heading tags, Meta tags, keywords are not optimized. To handle this I usually use the above SEO app.
- Add Google Analytics to track customers visiting your site
- lacking favicon
- Footer: add factors that make your customer trust, such as:
+ add your social media
+ "Help Center": Size Charts, Payment Methods, Cancellation & Modification, Shipping, Delivery, Track Your Order, Returns and Refunds, FAQs
+ "Get In Touch": mail, support time, warehouse,...
- One thing I noticed while on your website, was that you have Powered by Shopify in your footer. here is how you can remove that:
Step 1. Navigate to your Online Store > Themes section of your admin.
Step 2. In the Action drop-down menu next to your current theme, select Edit Languages.
Step 3. In the Search Translations bar next to Filter please type in "power".
Step 4. Under Powered by Shopify, in the text bar, just put in a single space. This will erase the Powered by Shopify.
In the top right corner, select Save.