NEED FEEDBACK

[TOPSANDBAUBLES]

I'm getting a lot of visitors to our website but very few sales.  I would appreciate any feedback and/or suggestions

for improving.  Thanks in advance.

www.topsandbaublesboutique.com

[PageFly]

Hi @TOPSANDBAUBLES 

This is PageFly - a Free Shopify Landing Page Builder. I would love to provide my recommendation for your store based on 5 years of providing solutions for over 90.000 active Shopify merchants. 

Add favicon to your store

Having a favicon for your store will make your store unique and help customers easily recognize it. You can check this article to know how to add it.

1. Home page

1.1 Make the menu sticky

A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. The menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.

1.2 Add section about your brand story

A business can stand out with their brand story. A brand story helps customers understand more about your business and also helps your store look more professional. 

1.3 Add testimonial - customer reviews

You can show rating stars for each product or you can add customer reviews as text and photos.

You can use Loox or Yotpo app to review widgets with photos gallery because both of them integrate with PageFly already. 

Or you can show testimonials in a slideshow, let’s consult my Stella template

1.4 Display social media

As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed.

1.5 Have direct links for the Return and Shipping policies

• Many customers want to know the return policies as well as shipping info before making purchases. And this is crucial to their decision on whether to purchase products in your store. And they are likely to find it on the footer so it's necessary to add this information. 
• Shipping policy is essential because many customers want to know the shipping options available to them before they committed to adding a product to the cart page and go to the checkout page

2. Product page

I take this page for example https://www.topsandbaublesboutique.com/products/sherpa-vest-grey-2xl

2.1 Add more images of the human model

Showing 3-5 different angles of the product is a good point. However, showing images on the human model will help customers to imagine how the product is on their body.

To approximate the information such as length, overall fit, your store really needs to provide images of the product being worn on a human model because if some of the customers take a lot of time to think about how the socks on their foot, they can stop buying and find other websites.

2.2 Check the product description

The product description should be displayed in a paragraph and bullet points and you will highlight the important information.

2.3 Have an upsell section

This section can be placed under the product description to show more products. You can name it as You may also like or Frequently Bought Together, Most Recently Viewed, etc so that customers can see other products.

2.4 Add a customer review section

A review widget is highly recommended on a product page so other customers can see others' feedback. With a review widget, there is a button to encourage customers to leave reviews. As I mentioned above, Loox and Yotpo are good. 

This is a good way to encourage customers to view more products because your store is proactively giving them more choices.

=> What helps you to build your store more easily, especially what helps you to you build all options I comment on above is a page builder.

It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.

Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate. 

If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!

PageFly.

[AiTrillion]

Hello @TOPSANDBAUBLES, I hope you are doing well! This is AiTrillion- an all-in-one integrated marketing platform on Shopify. We are happy to help more than 100k+ Shopify merchants and would love to provide a solution to your questions:

- Add slider images in the first fold of the homepage with a call to action button on it.

- Add privacy policy, shipping policy, returns & refund policy in the footer menu.

- Setup product recommendations on product pages as well as cart pages.

- Make sure to use email marketing automation to reach your customers. Use triggers and workflows to automatically send messages to consumers after they take a specific action. When they sign up, automatically welcome email and thank you email is sent. This helps you to retarget your customers according to their buying behavior and browsing behavior & helps you to automate your store and eliminate lots of manual work. 

- You can start giving loyalty points to your customers on different activities like signing up, visiting a store, making a purchase, allowing for push notifications, sharing or following on social media. This will help you to entice your customers and retain them. You can reward your customers in order to redeem those points. When you will give points to them they will come again in the future to make a purchase in order to redeem those points. This encourages repeat purchases which increases sales and helps in retaining your customers.

Make your store engaging and interactive. If your store is engaging then it will help you to reduce Customer Churn Rate i.e percentage of customers who stop purchasing from your brand and will also increase your customer retention.

Read this article:  If you have lots of traffic and no sales.

Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions. 

Hope this helps!

[Tuecus]

Hello @TOPSANDBAUBLES,

I observed few points on your website, I hope those are helpful for your website.

-> You can add your store policies like refund and privacy in the footer part or header part of your store under home page, having a well-thought-out return policy clearly displayed in your store is key to attracting and keeping your customers. Simply You should give confidence to your customers. 
-> You can Add blog page, Blog initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions and It is a huge opportunity to increase your company's visibility.
-> You can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation. They are extremely powerful tools when it comes to strengthening your branding.

I agree with AiTrillion at the point giving loyalty credits to your customers. You can try Tuecus, Here you can easily give/edit credits to your customers.

Further, if you like to implement customer engagement in your store I suggest you to install our Shopify app Tuecus. It helps for you Increasing of sales. And it gives you Attractive Customer Dashboard and Raises The Store Revenue. Customizations Available.

Thanks,
team Tuecus.

[CutOutWiz]

Hello @TOPSANDBAUBLES 

Hope you are doing well.

I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?

Another Thing you could consider: Not all traffic is good traffic.

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.

Here are some areas where you could consider working on

• It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types. For each product type and have the CTA buttons for each slide redirect the customer to a different product page.

• Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.

• You will be surprised how much you can benefit from a chatbot. It can collect your necessary customer data, help you analyze which stuffs are trending or in more demand, and overall solve your problems by answering common questions so you won't have to.

• Because this is an online store and people cannot touch and feel your products before buying them, they rely heavily on product images, which is why the images have to look top-notch.

  The main problem most Shopify store owners have is that they upload raw images of their products. On the website, this makes the product color dull and unappealing.

  Rule of thumb - never post unprocessed images on your website. In case you are looking to make your images sharp and professional, contact CutOutWiz for any image-related solutions.

• People always don’t know everything about a product beforehand. When they see a product or show interest in a product, they want to know more about the different aspects and specifications of the product. If product descriptions fail to provide people with enough information about the product and fail to create an appeal for the product, the visitors won’t buy the product. So, provide elaborate and appealing product descriptions to every product to increase your sales.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you!

[EcomGeeks]

Hey @TOPSANDBAUBLES,

Congratulations on launching your store. I've taken a look through your store, hopefully my feedback can provide some insight as to what is happening.

First, your stores first impression. 

When you are choosing colors, fonts, the overall look and feel of your website, you have to put personal preference aside and instead design your website around what would appeal to your target audience. If you want to add pops of color, it's best to do it on things like buttons, link colors and your navigation bar. When you start changing background colors and font colors, it quickly becomes too much and starts taking away from where the focus should be - on your products.

Next, I'd add in a banner for your homepage. A stores main banner area is prime real estate for selling. We recommend having a professional photo of your products, a title introducing your brand or product,  a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:

Next, your products. You sell clothing, jewelry and accessories. The problem with this is that these types of items can be already be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. So when a person is searching for a piece of jewelry or a clothing item in Google, these big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers. A person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who makes sells these items locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. The local business is able to get customers their products faster and might even offer incentives like free local delivery. I would think of what it is that sets you apart and use that in the text throughout your website and in your marketing.

On the topic of marketing, another thing you can do is expand your sales channels and promote your products on Google Shopping using the AllFetch Google Shopping Feed app (it's free). It allows you to easily syncing your products from your Shopify store to the Google Merchant Center.

I will leave it at that for now but if you would like talk to us 1-1, we offer sessions where take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at ecomgeeksco@gmail.com for vmore information.

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

[NikkiElizDeMere]

Here's some feedback for your store. 

Homepage

• It feels like there's something missing at the top of the page (see screenshot). There isn't a compelling story, a beautiful splash image, a value proposition, or a main call to action. The site just immediately jumps into "SHOP FOR".
  
  
• Add the unique value proposition.
  
  “A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you. It’s also the #1 thing that determines whether people will bother reading more about your product or hit the back button. On your site, your value proposition is the main thing you need to test—if you get it right, it will be a huge boost.”

Resources for value prop design

Value proposition worksheet
Value Proposition Design book

• Add a main call-to-action above the fold. (What's the first step you want the customer to take? Encourage them to make it by adding a button and linking to the page in which they can accomplish the first step.)
  
  
• Do not capitalize all the letters in the headers. For ex., replace "SHOP FOR" with "Shop for" and "BOGO CLICK ON MORE BAUBLES TO SEE FULL COLLECTION" with "(BOGO) Buy-one-get-one free," etc.
• "BOGO CLICK ON MORE BAUBLES TO SEE FULL COLLECTION>>>>>>>>>>>>>>>>>>>>>>>>>" is very intense in general. "BOGO (Buy-one-get-one free)" is sufficient.
• Add a live chat functionality.
• Instead of, "GET IN TOUCH We have a variety of women's clothing from size SMALL - 3XL, as well as lots of accessories to choose from. QUESTIONS/COMMENTS: email us at robin@topsandbaublesboutique.com", create a Contact Us page with a form that shoppers can fill out to contact you.

Product pages

• Add copy to each product page in the form of storytelling (in addition to the product description). This is good practice for both SEO and conversions. (Some pages do have storytelling, others do not.)

For example: on this product page on David's Teas for raspberry mojitos, the storytelling on the page is: "Is there any way to improve on fresh mint and tangy lime? Just add raspberries! Our juicy Raspberry Mojito iced tea is about to become your new go-to drink. It’s a bright pink tisane that’s fruity, minty and utterly refreshing. Served over ice with a splash of rum, this caffeine-free infusion tastes like a summer afternoon on a sunny Havana patio. In short, pure heaven."

Joanna Wiebe and Alaura Weaver share 11 storytelling elements:

A relatable protagonist/hero (your target customer)
A world (the emotional motivators)
A call to adventure (goal or problem to solve)
The stakes/refusal of the call (nightmare scenario)
A helper (your brand)
A magical item (your offer)
Crossing the first threshold (CTA)
The belly of the whale (onboarding/lead nurturing)
Road of trials (split-testing)
The happily ever after (future pacing)
The return (testimonials & brand advocacy)

• Gather and share more social proof in the form of product video reviews written reviews, and photos from customers.

More than 50% of shoppers say online video has helped them decide which brand or product to buy (Google).
67% of shoppers turn to video at least once before making a purchase (Moz).

• Consider offering free shipping on all products and just work shipping into product pricing. Once you offer free shipping, mention it directly below the Add to Cart button.

In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high. More on that here.

• Ensure that you don't display any products that are sold out unless customers can share their e-mail address to be notified when the item will be back in stock. According to Justuno, 93% of consumers consider visual content to be the key deciding factor in a purchasing decision. 

• Ensure all photographs of products are in high-resolution.
• Show all products in context through photographs. For example, instead of just providing a photograph of these dangle earrings, provide a photograph of someone wea....

“About Us” page: 

• Talia Wolf shares 4 rules for creating a high-converting "About Us" page that I recommend double checking for your page:
• Make it about the customer
• Talk to your customer, not at them
• Tell the story
• Don’t just say it, show it

Social media

• If you haven't: create a unique hashtag and encourage customers to use it and tag your store on Instagram, etc.

SEO

• Ensure that your website meets the standards on Google Search Central.
• For on-page SEO, add original, creative content to your home page and product pages.
• For off-page SEO, get backlinks via partnerships, guest blogging, communities, social media.

Moz details Google SEO tips for 2021: 

• Favicon optimization
• Breadcrumb optimization
• Meta descriptions
• Numbers in titles
• <title> boilerplate
• FAQ and how-to schema
• Relaunch top content
• Increase internal linking
• Update old content with new links
• Remove unnecessary links
• Mobile link parity audit
• Invest in long-form content
• Use more headers
• Leverage topic clusters
• Bring content out of tabs
• Core Web Vitals
• Limit sitemaps to 10,000
• Leverage dynamic sitemaps
• Passive link acquisition
• Page-level link intersect
• Be the last click

Also, I shared 21 e-commerce trends for 2021 in the Shopify community in case you also want to check that out.