Hi! So we have been up since February and have had only 16 sales. Does anyone have any ideas on how to advertise for an adult shop?? Obviously insta/ FB do not allow ads for adult products, but we are struggling right now as an online store. I am confident with how our site looks atm but we are always doing updates. Our site is vestatoys.com
This is Richard Nguyen - CRO Expert from PageFly- Advanced Page Builder. I have no comment for your store as I see it looks good. I’d like to give you some feedback to help increase conversion rates for your store.
I understand that you can't advertise your product via Facebook or Instagram. It's impossible and here are some tips that you can utilize to get more sales. However, too often, we found that Organic traffic, and to be more specific, Shopify SEO, is glossed over, despite the fact that SEO has the highest ROI of any marketing strategies.
Basically, Shopify SEO tactics can also be categorized in the same three buckets:
I'd recommend that you take KEYWORD into consideration. As you are in a niche product so the keyword is very important to more easily reach out to your target audiences.
Keyword research is the very foundation of your SEO success - the reason is simple: we Googled in keywords. Thousands of search queries are typed into search engines every second - our job is to find out which one converts!
Tips: if it's possible, I'd recommend that you should start with Content Marketing (ex: optimize SEO for blog pages)
Hold off your horse - Before jumping right into it, let take a step back - these three options are three types of keyword:
Simply put, you use Informational keywords and Navigational keywords for creating content (blog posts, video, tutorials) to lead potential buyers to your store, and get them to be familiar with your brand.
At the same time, You use Transactional keywords for your Product Pages, to tailor the product pages and match it with the conversion step of the buyer's purchase process.
Next, dive into on-page SEO for your Shopify Store with some factors such as URL, Title, meta description for your product description, body content image alt, page speed and so on.
There is a lot to do with Shopify SEO but it's worth it to invest in it. You can learn more about it here.
Also, I believe our blog about Conversion Rate Optimization (CRO): Best Practices, Tips and Case Studies will help you.
Also, here are some tips to drive more traffic to your online store, take your time to learn more about it here: 14+ Shopify Marketing Ideas To Kick-off Your Sales Growth
When having traffic, getting more sales is the ultimate purpose, please consider some tips as follow:
Tips: You can use Product Description Generator Tools to create hundred of content descriptions at ease
You can learn more sale growth in this article: Ramp up your Shopify Sales with simple ideas
Hope all ideas I suggest above can help you that much!
If you feel my answer is helpful, like it or give it a thumb up. Let me know if you have any questions.
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All-in-one marketing platform Growave is here. Did you know that according to statistics, acquiring a new customer can cost five times more than retaining an existing customer. The success rate of selling to an existing customer is 60-70%, while the success rate of selling to a new one is 5-20%. I would suggest you to search for new clients and meanwhile work on customer retention. Consider implementing the Loyalty and Rewards program. Loyalty and Reward program allows you to strengthen the customer relationship, increase repeat purchases and turn your customers into loyal advocates. You can include:
Motivate customers to spend more by rewarding them with points for leaving reviews, following on social media accounts, birthday gifts on their special days, etc. Clients can spend gained points on discounts, free delivery, or free product.
I recommend using a referral program in order to give your customers an opportunity of sharing your products with friends and getting rewarded for that. Through a referral program, you encourage your customers to help grow your brand community.
Keep your best customers engaged with VIP ranks and perks.
Test Growave during the free trial period to check whether it works for you. The app contains 5 efficient marketing features that will help you with sales and traffic such as Reviews, Wishlist, Rewards & Loyalty, Social Login, a shoppable Instagram gallery on Shopify store under one dashboard.
In order to install a free trial, please press here
Hello @IsabelB, This is AiTrillion- an All-in-one Marketing Platform on Shopify. I would love to share my thoughts for your store based on 9 years of experience with Shopify for over 1000's active Shopify merchants and hope that my sharing will help you improve your store performance:
- You need to engage your visitors coming to your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add a web push notification which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.
Entice customers by giving them loyalty points on activities like sign up, leaving a review, allowing push notification, visiting a store, on birthdays, and more. This will help you to increase the email and push subscribers.
- You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store. It helps in increasing sales.
- Add exit-intent popup. Track when someone is about to leave your website and show the visitor exit-intent popup with attractive offers and coupon code to complete the purchase.
To add the above marketing engagement tools to optimize the conversions of your store there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app to drive conversions.
Hope this helps!
Hi, we just published a new app for Network Marketing - Cross Site Promotions. You can have more traffic by using our network to market your products.
Check this out and share your thoughts. https://apps.shopify.com/coupon-connection
Pax Digital - Shopify Partner