Hi guys! I've just created an online store selling lights at creativelighting.online linked to shopify. Please let me know anything that i can improve on. Good or bad no worries!
Hello @Alensoh, I hope you are doing well! Congrats on the new store. Here are some ways to make your store even better and make people want to purchase:
- The home page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Instagram Feed.
- Add shipping, privacy, return/ refund policies in the footer.
- Add a call to action button on the banner image of the homepage.
- You need to engage your visitors coming to your site by giving loyalty reward points which will increase repeat purchases and customer lifetime value. You can add web push notifications which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.
Entice customers by giving them loyalty points on activities like sign up, leaving a review, allowing push notification, visiting a store, on birthdays, and more. This will help you to increase the email and push subscribers.
- Add an announcement bar to highlight important information that you don't want your customers to miss out on.
- Add a sales motivator bar to encourage people to make purchases.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
Hope this helps!
Hope the following suggestions will help you