Need some SEO pointers

[HomesteadBeard]

So I’m going to post a screen shot of my question. Reddit doesn’t allow copy and paste.

 TheUncommonKitchen.com

[rajimulislamjoy]

It sounds like you're doing a lot of things right! Since your store health is at 100%, it could be worth examining your product offerings, target audience, and messaging. Consider A/B testing different ad creatives and refining your targeting parameters to reach potential customers more effectively. Additionally, engaging with your audience through social media and offering promotions or discounts might help drive sales.

[PageFly-Kate · Accepted solution]

Hi @HomesteadBeard, 

This is Kate from PageFly - Shopify Landing Page Builder app.

You're doing a great job with your store. I’m impressed with your approach, which might focus on acquiring both organic (SEO) and paid (ads) traffic. 

Moreover, I also noticed the clear layout, trust signals, and easy navigation during my visit. 

Below are some suggestion that I could give to help you improve your stores. 

SEO & ADS

1. Implement ads strategically 

Regarding paid advertising tips, some people might advocate solely for ads, while others suggest that developing a long-term and consistent brand is the better path. In my opinion, combining both ads and brand building is an excellent strategy. Here are some recommendations:

• Initiate with Ads: Ads are an effective and fast way to spread awareness of your brand, especially when you are new to the market. It’s important to focus on the time frame, set an appropriate period for your campaigns, and test various products/designs to identify the winners.
• Leverage Other Marketing Tactics: Once you have some winning items, shift some focus to long-term strategies. Consider investing time in producing engaging content like blog posts, SEO-optimized articles, lookbooks, and active social media engagement.
• Promote Winning Products with Ads: Continue to make ads for your best-selling designs to sustain momentum and increase visibility.

2. Define Your Target Audience and Content Themes

Modern search engines prioritize content that's valuable and trustworthy. Google will rank your content higher if it finds it informative and relevant to your audience.

Here are some suggestions to help you plan and produce content that resonates:

• Craft Clear Audience Personas: When creating content, focus on serving your target audience. Develop detailed profiles of your ideal audience members, considering their interests and needs. These personas will guide you towards creating insightful and helpful content.
• Identify Core Themes: Research your competitors or use an AI tool to find important keywords related to your niche. These core keywords represent broader themes that might target audiences who are already familiar with your offerings.
• Expand Your Keyword List: Based on the core themes, research additional keywords that people within your target audience might search for. These keywords might not directly relate to your specific offerings but should still be relevant to your overall niche.

3. Look Beyond SEO Tools

SEO tools offer a quick way to get a general sense of your website's health. However, relying solely on one tool isn't recommended because they can provide inaccurate data. Even if a tool suggests your website health is perfect, you should still investigate search engine results page (SERP) rankings and organic traffic.

Here are some suggestions for better results:

• Utilize Google's Official Tools: Monitor your website's performance using Google Search Console and Google Analytics. These free tools provide the most reliable data.
• Consider Additional Keyword Research Tools: Tools like Ahrefs can help you discover high-volume keywords and conduct further research.

PRODUCT PAGE

1. Improve the product usability with visual aids and text 

Your product pages could benefit from more visual aids to capture visitor attention. Explain what's included and highlight product features.

👉🏼 You can place the gif showing how to use the tool as the main product media 

👉🏼 You can also include an infographic to describe the product features and accessories in the box. 

👉🏼 You shoud also use more images and videos with people enjoying the product.

2. Add benefits bar

You can capture a new audience's attention by establishing brand authority and highlighting the benefits of your products. By showing these benefits, you might increase customer satisfaction and positive feelings to buy from you. For example: 

👉🏼 You can add this section above the add to cart button. 

3. Double-check the information on your product page 

Product details are crucial. They reflect the professionalism of your store, and I noticed some missing information in the accordion sections.

👉🏼Here's what you can do: Check and complete the missing information. 

Continue your excellent work and remain patient. Hope my opinions can help you in your journey. 

Best regards, 

Kate | PageFly

[HomesteadBeard]

THE BEST ANSWER EVER!

[PageFly-Kate]

Thank you! I'm thrilled you found my answer helpful! If you have any more questions or need further assistance, feel free to ask. 😊

[MooseDesk]

Hi @HomesteadBeard ,

Thanks for reaching out to the community. This is MooseDesk - An ideal Helpdesk Solution that aligns perfectly with your Start-up.

Firstly, congratulations on your store!  I can tell you have put a lot of effort into building it. I totally  understand how frustrating it can be to have  significant traffic but no sales. Let's delve into several areas that can help improve your conversion rate and overall store performance. Please kindly check them out:

1. SEO and Content Creation : 

•  Dive deeper into Google Analytics to understand visitor behavior.

+ Demographics: Check the age, gender, and location of your visitors. This will help you understand if you are reaching your target audience and adjust your Ads for more suitable. 

+ Behavior Report: Understand the path users take through your site. Identify where users are dropping off or exiting the site so you can review the performance of these pages and create more experiments to improve them.+ Site Speed: Check the loading times for different pages. Slow pages can frustrate users and lead to higher bounce rates.

• Keyword Research:  Target Long-Tail Keywords: Focus on long-tail keywords that are specific to your products and have lower competition. Tools like Google Keyword Planner, Ahrefs, or SEMrush can help you identify these keywords.

•  Content Creation:
  + Blog Posts: Create informative and valuable blog posts related to your niche. Topics could include recipes, kitchen tips, product comparisons, and guides. This not only attracts traffic but also establishes your authority in the niche.
  + User-Generated Content: Encourage customers to leave reviews and testimonials. User-generated content is great for SEO and builds trust.
  Look at metrics like bounce rate, average session duration, and page views.
  give her idea to look at GG analytics to analyze behavior of customer

2. Improve your website design

• Add trust badge in homepage: Having trust badge section:To increase trust and credibility for your store, it's crutial to have trust badge section. Some essential elements may include:
  + Security Seals
  + Guarantees and Policies
  + Customer Reviews and Ratings
  + Shipping and Delivery

• Add image for customer review section in homepage: I recommend considering including images in the customer reviews section to provide visual proof that your product was purchased and used by real customers. This authenticity can enhance the credibility of the reviews and the trustworthiness of your store.

• Customize Product Specification Section in Product Page : Your current product specifications is quite lengthy, and it make customers may not easily grasp the key information. Consider using tab elements or dropdowns to condense the content.

3. Create Contact Form:

 I recommend you should use contact us form to let customer reach out to you when they have any concerns. You can explore  MooseDesk, a free support, FAQ & Helpdesk App. 

With MooseDesk, you can easily create a "Contact Us" with appealing templates in only 5 minutes: 

So those are some of my suggestions for your question. If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Once again, congratulations on creating such an inviting online store! Keep up the fantastic work, and I wish you the best of luck in the future !