Love the use of color and layout it's so beautiful! I have two suggestions, the home page banner is a little large so when I open it on desktop I am unable to see the entire product right away, so I wasn't sure what was being sold, this could become a road bump for visitors who are not inclined to scroll. And the other thing I would suggest is adding your favicon! Everything else looks absolutely beautiful! You did an awesome job!
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Raquel Marie: Shopify Development & Conversion Expert | Shopify Theme Customization & Development | Shopify Design | Conversion Design
I'm Richard - CRO Expert at PageFly Free Page Builder.
You website is nice. I believe that you must spend time on it.
I want to give you some recommendations after taking a look at your home page. I hope it will help.
1. Add a favicon to your store.
Although it's small, it makes your store unique. You can check this tutorial here https://help.shopify.com/en/manual/online-store/os/using-themes/change-the-layout/theme-settings/add...
2. Make the header sticky
Sticky header helps customers easily access to menu navigation and see all products (Shop) or other pages (Ingredients, What our customers say) you're having although they scroll down or up on your page.
Customers can also quickly reach the Search field to find products with a sticky header.
3. Make the button same style
The CTA (Call-to-action) button on the banner should be the most attractive and the primary one. And other button should be same style to make your site homogeneous and professional.
I see you are having 3 type of style for the CTA button. You can use this button style:
or this style:
for other secondary buttons.
You should include the product price in product section at the bottom of the website.
5. Add testimonials/ reviews
People love proof, especially when they visit a store and see many good reviews, they will be willing to shop! So you should add testimonial/product reviews on your store. know you have a page to show review and you linked it on menu navigation. But I think you should put it right on your home page to gain more customers' attention.
You can check this guide to know more its benefit and how to make it effective.
You can also create blog posts about body care. This can help you emphasis the strength of your products.
I don't know which app you're using to build your store but you can try the app I'm working on - PageFly. This app helps you easily customize your Shopify home page and make it more attractive.
Check this article to know what can PageFly do to help you maximize the effectiveness of Shopify home page.
If you find my comments useful, you can like or mark it as solution. Have a nice day!
Hi @BareLogic !
Add a favicon
Your google page speed score is only 51 and mobile speed 13. Low mobile page speed may kill your traffic and affect your conversation. For greater success and to deliver a great user experience you should focus on mobile score as well. Website performance impacts ranking on organic search and user experience. This problem can reduce conversions and sales. 79% of people do not wait for more than 5.3 seconds for page loading. It can lead to the losing of new visitors, less traffic, and losing repeat customers. You should always work on your CRO - increasing the percentage of users who perform a desired action on your website.
90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.
For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave.
We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc.
There is a free plan available.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Hey there @BareLogic You've come up with an amazing store! Here's what I'd like to suggest -
1. I guess you forgot to add a favicon to your store.
2. When I'm on your product page, I don't see an option for customer reviews or testimonials. Try and add that! It adds authenticity to your store!
3. You've added decent CTAs, but in order to test your store's response towards it, you need to keep doing A/B testing regarding the same.
I'm attaching a blog regarding how to manage your Shopify business better than your competitors. I'm sure it'll help you out.
Let me know if we can be of any help to you!