New site feedback - moved from woocommerce

[ihs1]

Hi

i am in the process of moving from WooCommerce to shopify and have more or less done all the shopify website. before i close the old site and launch the new shopify website, please can you give me some critical feedback about the new site to make sure it is all sorted before i launch. all feedback is appreciated 

my website url is https://790027-6a.myshopify.com/

please feedback on everything if possible from design, content, things to improve, things which i can add which i havent already instead of the things currently on there, maybe a list of things i need to do before i launch such as sitemaps, which i know i need to do still. also any feedback on SEO which will help when i launch

[Liquid_xPert_SJ]

Hi@ihs1 

please keep in mind below some points to improve your new store.

- Clean Layout: Use a clean, uncluttered layout to enhance user experience and focus on product visibility.
- Navigation: Simplify the navigation menu to make it easy for users to find products. Use clear categories and subcategories.
- Fast Loading Times: Optimize images and code to ensure the site loads quickly, improving user retention and SEO.
- Mobile Optimization: Ensure the design is fully responsive and optimized for mobile devices, as a significant portion of traffic comes from mobile users.

- Readable Text: Use clear fonts and sufficient contrast between text and background for better readability.
- A/B Testing: Conduct A/B testing on different design elements to determine what works best for your audience.

By focusing on these areas, you can create a visually appealing, user-friendly, and high-performing Shopify store that meets the needs of your customers and drives sales growth.

[ihs1]

Is there a specific text that you recommend?

[GTLOfficial]

Hello @ihs1 
Few points of suggestion from my side.

• Ensure the design is clean, modern, and aligns with your brand identity.
• Check for consistency in colors, fonts, and imagery throughout the site.
• Test the navigation menu for ease of use and logical structure.
• Ensure all main categories and subcategories are easily accessible.
• Test the site thoroughly on mobile devices to ensure it's responsive and functions well on smaller screens.
• Use tools like Google PageSpeed Insights or GTmetrix to check and improve page load times.
• Ensure all product descriptions are clear, informative, and optimized for SEO.
• Check that product images are high-quality and showcase products effectively.
• Ensure the search bar is prominent and works effectively.
• Conduct keyword research to identify relevant keywords with decent search volume and low competition.
• If you have a physical store, optimize for local SEO with Google My Business and local directories.
• Double-check all content for typos, grammar errors, and consistency.
• Ensure your Shopify site has SSL enabled for secure browsing.
• Back up your WooCommerce site data before closing it down.

If this was helpful, hit the like button and mark the job as completed.
Thanks

[PageFly-Kate]

Hi @Ihs1,

It’s Kate here from PageFly, a Shopify Landing Page Builder app. Generally, I love your store’s design, it looks classic but professional. I see your concerns are from your product page, so from my CRO expertise, I’d love to give you my suggestions as follows:

Firstly, simplifying your navigation by reducing categories and combining similar items can make it easier for customers to find what they’re looking for.

Secondly, consider optimizing images and using a content delivery network (CDN) will improve load times and enhance the visual appeal with consistent, high-quality images.

On product pages, detailed descriptions that highlight key features and benefits can be very informative but may be too lengthy for the page layout. This isn't ideal for CRO. Consider organizing the content into tabs. This way, customers can expand or collapse the information as needed, making the page more user-friendly and improving the overall shopping experience.

Also, on your product page, these 2 tabs are currently not showing any content. It would be beneficial to double-check and fix this issue. You could use these tabs to display detailed descriptions that highlight key features and benefits, providing a more organized and user-friendly experience for your customers.

For SEO optimization, use relevant keywords in product titles, descriptions, and alt texts. Unique and compelling meta descriptions for each page can improve click-through rates from search results. Implementing structured data helps search engines understand your site better and can improve rich snippet visibility.

Make sure your site is fully optimized for mobile devices since a lot of traffic comes from mobile users. Regularly monitor and improve your page speed using tools like Google PageSpeed Insights.

Consider adding email capture features, such as pop-ups or banners, to grow your marketing list. Highlighting current promotions or discounts effectively on the homepage and product pages can attract more customers. Regularly updating your blog with relevant articles can engage customers and improve SEO.

Track user behavior, sales, and conversion rates using Google Analytics and Shopify Analytics. Actively seeking customer feedback and incorporating it into your improvements will help continuously enhance the shopping experience. These steps should enhance user experience, boost SEO, and ultimately increase conversions on your Shopify store.

By focusing on these areas, you can significantly enhance your store’s user experience and drive more conversions. I hope you find these tips helpful for your Shopify store. Let’s continue to support each other in optimizing our stores!

And that's my feedback! Hope it helps you boost the conversion rate.

Cheers!

Kate | PageFly Team

[MooseDesk]

Hi @ihs1,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Customer Support and Helpdesk Solution for your Start-up 

Congratulations on your new store! I can see it is well-designed and has quite enough of essential details. While it's already great, I do have some suggestions to help make it even better. Here are a few of my recommendations for a better customer experience, if you don't mind taking a look.

1. Add a second image on hover to product listing 

The image when being hovered can be a different angle, a close-up of details or showing how the product is applied to a room/house. These can give visitors a more comprehensive view of the product without cluttering the initial product listing. Here’s a good example: 

2. Add a filter to the blog page

I can see that you have a wide range of well-written articles, but there’s no filter to help me sort out the information I’m looking for. Adding a filter can saves your web visitors save time and frustration from scrolling through a large list of posts

3. Add a table of contents to each blog post

Similar to the filter above, a TOC allows users like me to quickly scan the post and identify the sections that are most relevant to my interests

Besides, search engines may use the structure provided by a TOC to better understand the content of your blog post. Therefore, it can help improve your ranking in search results.

Consider these positions to add a TOC

So those are some of my suggestions for your store as an UX expert. If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

—

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[INA_MSWEB]

Hi @ihs1  Critical Feedback for Your Shopify Store:

1. Homepage:

• Header: Ensure the logo is clear and high resolution. Consider a sticky header for easy navigation.
• Banner: Use high-quality images with clear CTAs (Call to Actions). Ensure they are relevant to your products and audience.
• Navigation: Use clear categories and subcategories. Consider adding a mega menu if you have many products.
• Product Display: Use a consistent format for product images. Ensure all images are high-quality and show the product from multiple angles.
• Typography: Maintain a consistent font style and size across the site for a cohesive look.

2. Product Pages:

• Images: Use high-quality images with zoom functionality.
• Descriptions: Write detailed product descriptions, including features, benefits, and specifications. Use bullet points for readability.
• Reviews: Add customer reviews and ratings to build trust.

3. Footer: Include essential links like About Us, Contact Us, Privacy Policy, Terms of Service, and Social Media links.
4. Content:

• Homepage: Ensure the content is engaging and highlights your unique selling points. Add a short introduction or welcome message. Highlight any promotions or special offers.
• Product Pages: Include detailed and engaging product descriptions. Add user-generated content like customer photos or reviews.
• Blog: Consider adding a blog section to share news, tips, and guides related to your products.

5. User Experience:

• Loading Speed: Optimize images and other media to ensure fast loading times.
• Mobile Responsiveness: Ensure your site looks good and is easy to navigate on mobile devices.
• Search Functionality: Add an advanced search feature to help customers find products quickly.
• Checkout Process: Simplify the checkout process to reduce cart abandonment. Offer multiple payment options.

6. SEO:

• Meta Tags: Ensure all pages have unique and descriptive meta titles and descriptions.
• Alt Text: Add alt text to all images to improve accessibility and SEO.
• URLs: Use clean, descriptive URLs.
• Sitemaps: Create and submit a sitemap to Google Search Console.
• Keywords: Use relevant keywords throughout your content. Avoid keyword stuffing.
• Internal Linking: Use internal links to connect related products and content.

7. Pre-Launch Checklist:

• Sitemaps: Create and submit sitemaps to search engines.
• Analytics: Set up Google Analytics and Google Search Console.
• Backups: Ensure you have backups of your site.
• Test Orders: Place test orders to ensure the checkout process works smoothly.
• Social Media: Ensure all social media links and icons are working.
• Legal Pages: Ensure all legal pages (Privacy Policy, Terms of Service) are up to date.

8. Discounts or Coupons

• The Coupon Discount on Cart app can significantly enhance your store's functionality and user experience.
• Displaying available discounts directly on the cart page can encourage customers to complete their purchases, reducing cart abandonment rates.
• Making discounts easily accessible without requiring customers to search for them improves the overall shopping experience.
• You can highlight specific promotions or seasonal discounts, enticing customers to buy more.
• Offering discounts on higher cart values can motivate customers to add more items to their cart.
• Providing discounts and making them visible can increase customer satisfaction and loyalty, encouraging repeat purchases.
• The app integrates seamlessly with your Shopify store, allowing you to set up and manage discounts easily without extensive technical knowledge.

By addressing these points and using the Shopify discounting app, you can ensure a smooth transition from WooCommerce to Shopify and provide an optimized shopping experience for your customers.

If you need further assistance in your Shopify Migration, contact us. 

Regards,

Ina