New site, new product, not many sales... any tips?

[PlateTags]

Hello!

My site is up and running but I feel it's missing something. People are arriving at the site but not apparently doing anything. Can i ask for any honest opinions out there as to what I can do to help this situation?

Thanks

www.platetags.com.au

[PageFly-Garcia]

Hi @PlateTags 
I'm Garcia from PageFly - Shopify Advanced Page Builder App. From my CRO expertise, I’d love to give you my suggestions as hereby:

1. Have a sticky header

If your website visitors are looking for a particular product while browsing, what's the usual action they would take? They might have to scroll all the way up to the page's top in order to find the search bar, which can be a bit of an inconvenience. However, this issue can be addressed by introducing a sticky header, significantly improving the ease of navigation for your customers

2. Resize hero images

The banner holds immense importance in hero material. It's the very first element that greets visitors upon entering your website. Let's ensure that consumers instantly grasp what you offer within a mere five seconds.

You’ve done a very great job by displaying the right images in this part. However, the size of them are not suitable for users to get a full view on laptop. They would have to continuously scroll up and down to see the whole image, regarded as a very big obstacle for UX.

3. Add CTA button

A crucial element for an online store's homepage is the primary call-to-action button. This button serves as a direct link to the specific page where you want customers to take action, such as a collection or product page. So it’s such a loss when you forgot to put the CTA button right where it should be. 

And please make sure that all CTA buttons on your page have a consistent styling to boost the conversion rate. 

4. Align product prices on the same row

By doing this, I bet your store outlook would be much more professional.

5. Use accordion for FAQ section

This makes the text displayed in a more reasonable way.

6. Get prepared for Chirstmas

As the holiday season approaches, let's take a look at these expert insights to further enhance your holiday preparations. 

• Animated Snowfall or Effects:

App: Install apps like "Snowfall Effect" or "Nexa Snow Effect" to add animated snowfall or other holiday effects to your website.

• Countdown timers: Use countdown timers for limited-time offers or flash sales to create a sense of urgency and drive conversions.
• Email marketing campaigns: Send out targeted email campaigns with personalized offers and reminders about your holiday promotions. Keep your subscribers updated with relevant content and exclusive deals. Let's start this campaign soon as if collecting emails is delayed, the holiday campaign might not reach a wide audience.

And that's my feedback! Hope it helps you boost the conversion rate.

Cheers!

Garcia | PageFly Team

[PlateTags]

Thanks so much for your input, i'll get right on that.

[PageFly-Garcia]

You are welcome @PlateTags 
Hope it helps! 

[aditya58singh]

Hi @PlateTags 

Congrats on the new site. 

here are my observation. 

1. Your announcement bar is too plain and it should stand out if you are having some find of offer. 
You can try to add some color and use some emojis. Also you can do AB testing what is working or not. 

2. Banner should be of full size and it should have proper CTA and message so that if people coming here should see what you are selling and USP of your products. 

3. If should change the color if I am selecting the other variant as of now it is not changing. 

4. Also if you can upsell some other products also like buy 2 design and get 10% off this can increase the AOV of your products. 

5. You can use Countdown app as well show urgency like sale ending soon. 

6. The Description popup, I don't think so it was necessary, You can show 2 images as a real image where people can relate what they will be getting and how it is looking on the car. 

[PlateTags]

Excellent, great help! I'll get right on it.