I launched my new store 48 hours ago. My store is theanxiousgiraffe.com. I've been running a Facebook ad since I launched. I've had over 1,000 views on my ad and 60 people visit my site. No sales as of this writing. No abandoned sales, just no one even adding to cart and attempting so far. I've read other posts on here and added an About section and Contact page based on previous feedback. Any other feedback is welcome.
I am only selling one product right now. I wanted to start with something small. I eventually plan to add various relaxation themed products (massagers, etc).
Congratulations on your new store. I am also a new store owner selling one product also. I will share some of the advice that I have received so far and maybe it will help you.
Hope these helps
This is PageFly - Free Landing Page Builder. I would love to provide my recommendation for your store based on 5 years of providing solutions for about 97.000 active Shopify merchants.
Add favicon to your store
Having a favicon for your store will make your store unique and help customers easily recognize it. You can check this article to know how to add it.
1. Home page
1.1 Make the menu sticky
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. The menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.
1.2 Add section about your brand story
A business can stand out with its brand story. A brand story helps customers understand more about your business and also helps your store look more professional.
1.3 Show featured products of each collection page
You should show featured products for each collection. This helps to catch more customer attention and keeps them staying longer to discover more.
With each product, you can add a CTA button.
1.4 Add testimonial - customer reviews
You can show rating stars for each product or you can add customer reviews as text and photos.
Or you can show testimonials in a slideshow, let’s consult my Stella template
1.5 Display social media
As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed.
1.6 Have direct links for the Return and Shipping policies on the footer
=> I have a guide on personalizing the Shopify home page, check it if you are interested in it because it provides many tips.
2. Product page
I take this page for example https://theanxiousgiraffe.com/products/long-handle-wooden-bath-brush
2.1 Add more images from different angles and of the real models
You should show more images from different angles of the product so the customers can see the details.
And you can add more images that a human model is holding the product
2.2 Add product description
2.3 Add a section to show reviews
A review widget is highly recommended on a product page so other customers can see others' feedback. With a review widget, there is a button to encourage customers to leave reviews. As I mentioned above, Loox and Yotpo are good.
2.4 Provide a list of Recently viewed items
Many customers want to view previous items. If it’s too difficult to view again previous items, they will likely frustrated, and may not purchase anymore.
=> What helps you to build your store more easily, especially what helps you to build all options I comment on above is a page builder.
It would be a good choice for you to have professional sites that look incredible on mobile & desktop without any extra coding, and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
For more information, you can consider subscribing to our channel “Ecom Learning With PageFly” in which we provide you with actionable insights into building your own eCommerce business, including everything from Business Ideation, Product Research, Brand Building to proven eCommerce Marketing Strategies, Store Design and Conversion Rate Optimization Strategies. The first video about picking winning Dropshipping products in June 2021 is out now!
We're here to help you thrive in the eCommerce world, one video at a time!
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PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.
Check our Back-to-School Marketing Ideas of Best Platforms To Sell Online.
First Pause ads and do the following
- On the product page, add multiple product images.
- Add product descriptions:
-On the homepage, add a section of product recommendation i.e trending & new products.
- Add testimonials on the homepage.
- Make your store engaging and interactive by adding these tools to your store:
You should use marketing automation tools that will help in better customer engagement & automation. You must set up proper email marketing campaigns, loyalty reward programs, web push notifications, or affiliate programs to increase engagement. To implement this you can install the all-in-one Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
If you have any questions, feel free to ask.
Hi @jeffjr ! Adeim from @Growave is here. Congratulations on opening your new store. In general, the store looks good and simple. However, I've noticed you don’t use e-marketing tools that can help you to increase sales and drive traffic. I would recommend you to start applying them to your store and keep working on the current product range. I hope it'll work for you.
For adding the functions above you can use several apps. However, if you want all-in-one Shopify marketing platform with powerful tools such as Reviews, Wishlist, Rewards&Loyalty, Social Login, Instagram at affordable price, try @Growave.
Hopefully, I managed to help you. If so, please let me know by liking this post.
I hope you are doing well! Have you implemented the suggestions and found the solution?
Looking forward to your reply!
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