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Hey @worldwearygear,
Well done on what you've done so far. The photos are smaller product photos are all clear and professional, the website has a great first impression.
There are a few things that I think could improve the visitor experience:
1. Your store URL. You really do need to purchase a custom domain name, it adds trust and professionalism to your brand.
2. Your homepage banner photos. Your photos are showing up blurry.
It usually comes down to one of these three things:
- When you save the image, it saves as a low quality image or .jpg. Solution: .png is recommended
- The image is too BIG and is automatically compressed to a lower quality when uploaded. Solution: Downsize your image to the exact measurements of the space you are trying to fill and stay within the recommended file size.
- The image is too SMALL and gets stretched out/blurred when it tries to fit the space. Solution: use a larger image.
The next thing is built into the theme you've chosen, but you have to hover in order to see the price. It's not very user friendly to have them hover over every product to see a price:
Again, this is due to the theme you've chosen but on the individual products page, the image is so big that it takes up my entire screen. I can't see a price, a description or the add to cart button unless I scroll down. This is not good, you want to make the purchasing process as simple and quick as possible for your customers.
My last piece of advice is to spend some time on your SEO. The most important piece of selling is getting the right kind of traffic to your store, your target audience. We hear from a lot of store owners A LOT that they get a lot of traffic but no conversions. We’ve created a video walking you through how to do your SEO properly so that you can target your intended audience:
If you have any questions, you can contact us using the information in our signature. We hope our response was helpful, if it was, let us know by giving us a thumbs up!
PS: If you need some graphics for your store for Black Friday, we just released a free pack. They look like this:
They come in 4 different colors and have percentage variations ranging from 20%-80% off. You can download them for free when you sign up for our email list.
Best of luck!
Hey @worldwearygear,
Well done on what you've done so far. The photos are smaller product photos are all clear and professional, the website has a great first impression.
There are a few things that I think could improve the visitor experience:
1. Your store URL. You really do need to purchase a custom domain name, it adds trust and professionalism to your brand.
2. Your homepage banner photos. Your photos are showing up blurry.
It usually comes down to one of these three things:
- When you save the image, it saves as a low quality image or .jpg. Solution: .png is recommended
- The image is too BIG and is automatically compressed to a lower quality when uploaded. Solution: Downsize your image to the exact measurements of the space you are trying to fill and stay within the recommended file size.
- The image is too SMALL and gets stretched out/blurred when it tries to fit the space. Solution: use a larger image.
The next thing is built into the theme you've chosen, but you have to hover in order to see the price. It's not very user friendly to have them hover over every product to see a price:
Again, this is due to the theme you've chosen but on the individual products page, the image is so big that it takes up my entire screen. I can't see a price, a description or the add to cart button unless I scroll down. This is not good, you want to make the purchasing process as simple and quick as possible for your customers.
My last piece of advice is to spend some time on your SEO. The most important piece of selling is getting the right kind of traffic to your store, your target audience. We hear from a lot of store owners A LOT that they get a lot of traffic but no conversions. We’ve created a video walking you through how to do your SEO properly so that you can target your intended audience:
If you have any questions, you can contact us using the information in our signature. We hope our response was helpful, if it was, let us know by giving us a thumbs up!
PS: If you need some graphics for your store for Black Friday, we just released a free pack. They look like this:
They come in 4 different colors and have percentage variations ranging from 20%-80% off. You can download them for free when you sign up for our email list.
Best of luck!
Hi @worldwearygear welcome to Shopify community
Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share,
1. Send abandoned cart emails: If you have lots of traffic and little sales due to abandoned carts so you can get lost revenue using abandonment email campaigns. There are many Automated tools for abandoned carts. They can help you increase sales and re-engage visitors to your site who have left. You can also send promotional emails to your subscriber's list.
2. Have a featured collection based on your offers, new arrivals, best sellers, etc. This will grab the attention of customers when they browse the homepage itself. Also adding more graphic product labels/stickers like Sale, Fast Selling, Free Shipping can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. You can read more about it here.
3. Good navigation provides an improved user experience leading to more sales and revenue. Add a top navigation bar with the product catalog broken down into different collections & categories so that customers can quickly browse and reach their desired products faster. Also, have an auto-complete and suggestion feature in the search bar so that it provides an extra helping hand to relatable collections and products will also be useful.
4. Adding product stickers/trust badges can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. Also having graphic and personalised stickers on products will help grab attention of customers easily and nudge them to purchase.
5. Shopify store owners made sales worth over $2.9 Billion during BFCM 2019. This year according to a Google report, "People will discover and buy online even more" and most of them will shop at local, small businesses. It’s past time to prepare your Shopify store for the biggest shopping weekend in the United States!
Now this year may not be exactly the same. Customer priorities and buying behavior has changed SIGNIFICANTLY this year, thanks to the COVID-19 pandemic.
Read more in our blog here to get a complete rundown of how to Increase Black Friday Cyber Monday Sales with Your Shopify Store Experience.
I hope this helps!
Munawar.
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