New store launched - any honest feedback is appreciated

Yearhouse
Visitor
1 0 1

Hey everyone! 
I just opened a store selling products for pets, like toys, equipment etc. I am mostly targeting customers in the USA. So far I have only run one "opening ad" on Facebook, which gained some traffic to the website, but no sales. So I have probably a lot of things I can improve on my store. I would really appreciate some feedback on what I can improve, from people who have been in this game longer than me. My website: https://www.furryfriends-club.com/

Replies 6 (6)

Made4uo-Ribe
Shopify Partner
5102 1217 1488

Hi @Yearhouse 

I run a test in your website. 

Made4uoRibe_0-1701641456370.pngMade4uoRibe_1-1701641549864.pngMade4uoRibe_2-1701641587296.pngMade4uoRibe_3-1701641631652.png

Performance 69 out of 100. 

Made4uoRibe_4-1701641732184.png

And for the UX design, In my opinion. Your store needs a unique design to catch customers attention. Add some animation on the buttons, shadow colors and more. Make it more lively and give life to your product designs. You must attract and use the cuteness of your pictures. 

Made4uoRibe_5-1701642139513.png

The cuteness is unnotice but the white space yes. 

 

 

I hope It help. 

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PageFly-Kate
Shopify Partner
1003 310 296

Hi @Yearhouse,

This is Kate from PageFly - Shopify Landing Page Builder App. 

Your store has a great design, and I believe there are some simple CRO tips that could further improve your conversion rates. Let me share some ideas with you:

 

1. Adjust announcement bar

Use a white or light-colored text for the "10% OFF" and a contrasting background color that is dark or bold. This will make the text stand out and be easy to read, and it will also help to create a sense of urgency.

PageFlyKate_0-1701653918692.png

 

2. Add store favicon

The favicon acts as a visual bookmark for your store, helps people find and come back to your store. To make your store stand out more, consider changing the favicon.

PageFlyKate_1-1701653918683.png

3. Adjust information on the hero banner

The hero banner is the most prominent visual element on your homepage, and it's crucial to make a strong first impression on visitors.

  • Heading: Your headline should be clear, catchy, and to the point. It should tell visitors what you're offering and why they should care.
  • Paragraph: A few bullet points or a short paragraph can provide more details about your offer. Keep it brief and easy to scan, as visitors often only read a few lines of text before deciding to engage further.
  • Image: A high-quality image that is relevant to your headline and supporting text can help to capture attention and make your hero banner more visually appealing.

PageFlyKate_2-1701653920033.png

You can check this image for reference:

PageFlyKate_3-1701653919319.png

4. Remove empty space on the header

The current header size takes up one-third of the page, which can make scrolling feel clunky and disrupt the user experience. Reducing the header's height will create a more balanced and user-friendly layout.

PageFlyKate_4-1701653919234.png

5. Add “Add to cart” button on product list

Customers can quickly add items to their carts without having to navigate to each individual product page, saving time and effort. That helps increase your conversion rates, leading to more sales.

PageFlyKate_5-1701653919161.png

6. Establish trust and engage customers by adding these elements to your homepage:

Trust badges: Display icons like secure payment gateways or accreditation logos to show visitors that your store is legitimate and safe for transactions. This is especially important in the apparel industry, where customers are often concerned about product quality and payment security. Like this:

PageFlyKate_6-1701653919036.png

Testimonials: Showcase positive feedback from satisfied customers to build trust in your brand and encourage new visitors to make a purchase. Sharing testimonials demonstrates the positive experiences of others, reducing any hesitation potential customers may have.

7Prepare for Christmas promotion

Boost your holiday revenue with customized strategies for Christmas you can use a page builder app to create new section with:

  • Offer a discounted rate for gift wrapping during the holiday season. This can make it more appealing to customers.
  • Promote your gift wrapping services on social media and in your email campaigns. Use eye-catching visuals and clear calls to action.
  • Create a sense of urgency with countdown timers.

PageFlyKate_7-1701653918941.png

PageFlyKate_8-1701653919163.png

I hope my suggestions will provide you with valuable insights.

Wishing you continued success,

Kate - PageFly Team

Please let me know if it works by giving it a Like or marking it as a solution!


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Gojiberry-Amee
Shopify Partner
166 12 46

Hi Yearhouse, 

This is Amee from Gojiberry - Shopify Survey & Feedback App

What a cute store you have! I love the choice of photos and the style of your store. I took a look at your store and have a few suggestions that will help increase conversion rate: 

1. Testimonials. Showcasing a few testimonials on your home page -- whether from online customers or family/friends, helps promote more consumer trust and confidence. 
2. SNS. Link your instagram or tiktok or pinterest to your site if you already have an account. For Instagram you can show your feed as well on your website. 
3. Call to action button. Add an add-to-cart button or any call-to-action button underneath each product. 
4.  Shipping info. Offer some info regarding shipping and discounts if people buy over a certain amount! 
5. Ask your customers! (Most effective for increasing conversion) When you have some converting customers, ask them how they found out about your shop. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that.

 

Hope this helps! 

Amee | Gojiberry Team 

 

If you like my suggestion please give it a LIKE or mark it as a solution! ★★★★★

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The Ultimate 12 Best Practices to Growing Your Shopify Store

Sophia
Shopify Staff
1659 107 216

Congrats on opening your store, @Yearhouse!

 

When you first start investing in paid advertising, it's likely to see some traffic as a result, but it can take some time to really narrow down your target audience before you see those visitors converting to customers.

 

Here are a few things that I think could influence a potential customer's trust and encourage them to make a purchase

  • Tailor your refund policy to your business: The current refund policy mentions some products you might not sell, like plants and beauty products). It's important to ensure this page is concise, easy to read, and specific to your business.
  • Scan the website for any placeholder sections: I noticed that there were some blank sections on the product pages (image with text sections) and on the blog page (a related products section). You can hide any unused sections in your theme editor under Online Store > Themes > Customize by clicking the eye icon next to the sections you don't need, or you can remove them if you won't be needing them later.
  • Add more blog posts: Adding blog posts, especially on a consistent schedule, will help build customer trust. Blogging more frequently can also help draw traffic to the store since there is search engine optimization built into your blog.

I've got some resources to share that I think might help you with marketing and increasing traffic to your store:

Let me know if you have any questions.

Sophia | Social Care @ Shopify 
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 - Was your question answered? Mark it as an Accepted Solution
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biznazz101
Shopify Partner
477 44 84

Overall store looks good but a few things:

-Logo looks off to me, it may be a sizing issue or the lack of a wordmark along with it as the image is somewhat generic

-Too much white in my opinion

-You should add "quick add" buttons for a more convenient/fast shopping experience

 

-It currently takes alot of clicks to go from the homepage to a successful purchase (the more clicks, the less likely a sale will be made generally speaking)

I hope that helps!
@biznazz101 

Don't hesitate to reach out for more help with your store.
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HAPO-Gasper
Pathfinder
117 10 21

Hi @Yearhouse 

 

Congrats for a new store, I’m a pet lover, so I really like your store. However, I have some suggestions to help you improve your store. 

 

- Add an ATC button to increase sales

The best selling with many cute images here is really nice. However, you should add an ATC button to drive your customer to the checkouts faster, this helps you increase sales effectively.

GasperLe_0-1702450662461.png

 

- Drive your customers with CTA button

I really like this part of your website. With this content, If you don’t have a CTA button to drive your customers to the collection page or product pages or about us page, it will be a big waste. So I suggest that you add a CTA button here to increase traffic from your homepage to other pages.

GasperLe_1-1702450662274.png

 

- Display trust badge on your homepage

I have accessed your About us page, I see you have a trust badge already, but you didn’t show it on your homepage. If you can display a trust badge on your homepage, it will help you create customer trusts.

GasperLe_2-1702450662115.png

 

- Collect customer feedback and turn it to Testimonials

I know you don’t have conversion, but when you have conversion. Remember to ask them to get some reviews and feedback, you can turn it to testimonials to display on your homepage. This helps you to create trust and build customer awareness.

GasperLe_3-1702450660555.png

 

- Add Instagram Feed to drive more traffic

You are selling pet products, so I think if you can show more images about pets and your products, it will help you a lot in creating customer awareness. Furthermore, some Instagram Feed app on Shopify app store allows you to tag products on your post, this can help you turn your Instagram Feed into another sales channel, you can sell your products right on Instagram Feed. 

Example Instagram Feed (Powered by HAPO Shoppable Instagram Feed)

GasperLe_4-1702450661682.png

 

- Fill blank spaces in your footer

I think your footer is great now, but you still have some blank spaces on the right side. I highly recommend you to show your beautiful logo and your store slogan here, this will help you to identify your store with customers.

GasperLe_5-1702450660732.png

 

- Add content in blog page

I saw you have this Shopify default template on your blog page, I think if you don’t have content now you should hide it because this makes your store look unprofessional in my opinion. 

GasperLe_6-1702450661681.png

 

Hope everything good come to you and your store.
Best regards!

If you found my answer helpful, please let me know by giving me a thumbs-up or marking it as a solution.

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