New to online store, 4 months and no sales. Need feedback on store!

[MyCC]

I developed my online store using a free Shopify theme 4 months ago. I am not generating sales. Can you give me some feedback on my store: www.mycustomcreation.com  What can I do? How can I improve SEO and conversions? Is there a theme better suited for displaying my products. I'm new to this and on a tight budget.

[MyCC]

Hi there, I'm interested in getting more information on your suggestions. 

[PageFly-Kate]

Hi,

Hi, I'm Kate, a CRO expert from PageFly Page Builder. Here are some recommendations to boost your sales:

General

1. A/B Testing: Continuously experiment with different elements of your website to identify what works best for your audience. This could include variations in page layouts, product images, call-to-actions, and more.
2. Mobile Optimization: Ensure your website is fully optimized for mobile devices, as a significant portion of online shopping occurs on smartphones and tablets.

Homepage

• Clear Value Proposition: Clearly communicate the unique benefits of your products and why customers should choose your store.

Example from PageFly premade template - Fashion home BFCM: 

• Testimonials or Reviews: Social proof, such as customer testimonials or reviews, can build trust and credibility.

Example from PageFly premade template - Fashion home BFCM: 

Product Page

1. High-Quality Images: Use high-resolution images from multiple angles to give customers a clear view of the product. Consider including human model images for each product page to help customers visualize the product.

2. Color Swatches: Offer color swatches or a customizable color selector to allow customers to choose their preferred color option.

Example from PageFly premade template - Curve BFCM:

3. Customer Reviews: Display customer reviews directly below the product information to help potential buyers make informed decisions.

SEO Optimization Tips

1. Site Speed: Optimize your website's loading speed to improve user experience and search engine rankings. Use tools like Google PageSpeed Insights to identify areas for improvement.

2 .Image Optimization: Optimize images with descriptive file names and alt text to improve accessibility and search engine visibility.

3. Header Tags: Use header tags (H1, H2, etc.) to structure your content and help search engines understand the hierarchy of your page.

4. Content Quality: Create high-quality, informative, and engaging content that provides value to your audience.

5. Social Media: Promote your content on social media platforms to increase visibility and drive traffic.

I hope these recommendations can help you optimize your store and boost sales.

[MooseDesk]

Hi @MyCC,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your new store! It has quite enough essential information. However, we can make it even better. Here are some of my recommendations to improve customer experience, please kindly check.

1. Add a second image on hover

 A second image on hover allows your customers to see the product from different angles or in different contexts. For example, you can show the clothing item worn by a model or styled differently.

This can encourage users to interact with product images and keep visitors on the page longer, thus increasing the likelihood of purchase. Take a look at this example: 

2. Add detailed images that showcase the product’s material

I can see that you have put on a lot of photos to showcase color variations. However, adding close-up images of materials allows customers to better understand the fabric's texture, design quality or special elements. This can significantly reduce uncertainty and improve conversion rate. 

3. Add estimated delivery

If your customers know which estimated day they’ll get the order, there are higher chances of them purchasing your products. This is also practical to address a common concern that leads to abandoned carts.

4. Add an FAQ page

An FAQ page serves multiple purposes such as improving customer experience, reducing customer support load and enhancing SEO.

I suggest exploring MooseDesk, a free Live Chat, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

—

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App