New to Shopify and Need Help!
Hi @ShawnEwig
I'm Garcia from PageFly - Shopify Advanced Page Builder App. Generally, I love your store’s design, it looks classic but professional. From my CRO expertise, I’d love to give you my suggestions as hereby:
1. Homepage
- Resize the sticky header
It's great when you have a sticky header which makes it more convenient for your visitors to navigate around the site.
Another thing you might care about is that the sticky header might take significant space while scrolling. So I would like to suggest that you reduce the paddings on top and bottom of the sticky header to save more space to showcase the products.
- Have the hero section on top of the page
The banner is very significant in hero material. It is the first thing customers see when they visit your website so you need to get consumers to know exactly what you're having in 5 seconds first.
Unfortunately, the current banner cannot tell what your product is because it is totally hidden by the content block. Please redesign this part.
Also, you should make the slideshow autoplay so your customers will know there are more to explore.
- Add more sections
- Product details: One of the best-sellers from your store should be showcased to catch more attention. Here is a demo for you:
- Benefit section: Adding a benefit section in the middle of the homepage will give your customers a reason to purchase from you instead of the competition.This helps reduce the bounce rate and increase the likelihood of purchase.
- About Us section: A business can stand out with its brand story as it provides more insight about your business and also helps your store look more attractive.
- Testimonial - customer reviews: This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.
2. Product page
- Invest in product media
Have a media list under the main photo of your product to make it easier for your visitors to explore the visual
You should give customers as close to an “in-store” experience with the product as possible.
- Large multi-angle, detailed photos
- Video of product in use
As long as your customers can get a full view of your product, the more willing they are to make a purchase.
- Use swatches
Product color or material swatches enhance conversion rate by reducing the number of clicks for customers to find the product they want. The shorter and easier a customer's path to the desired product is, the more likely they will make a purchase.
- Highlight ATC button
To optimize your call-to-action (CTA) buttons for maximum effectiveness, it's crucial to use bright and striking colors that contrast well with your text. White and black are reliable choices for text visibility. Popular CTA button colors include blue, yellow, orange, and black, but the key is to select hues that align with your brand.
Here is an example of the CTA button that does not look good as it lacks the background color to be more visually appealing.
- Remove the redundant white spacing
By removing it, your store outlook would become much more professional and the page content would become more seamless.
3. Additional Tips
- Analytics: Utilize Shopify's analytics tools to see where visitors are dropping off in the buying journey. This can help you identify areas for improvement.
- A/B Testing: Consider A/B testing different elements of your website (e.g., headlines, CTAs) to see what resonates best with your audience.
- Marketing and Promotion: Having a great website is just one piece of the puzzle. Explore marketing strategies to drive traffic to your store, such as social media marketing or influencer marketing.
Remember, building a successful online store takes time and effort. Keep at it, keep learning, and don't be afraid to experiment and refine your approach. Good luck with Glamerit!
And that's my feedback! Hope it helps you boost the conversion rate.
Cheers!
Garcia | PageFly Team
Hi @ShawnEwig,
Thanks for reaching out to the community. This is MooseDesk - Helpdesk/FAQ page builder app.
First of all, congratulations on your store! It's look neat, however still quite basic. Here are some comments to make it better
1. Make the logo smaller
I can see that you are having a sticky header. Great job! However, your current logo is too big, which may cause inconvenience to web visitors and they may eventually leave your web before purchasing anything.
2. Optimize the Product page
- Make these icons clickable so that customers can easily access more information
- Add more model photos with your products
Since you are selling jewelry, this can help them visualize the piece and its size in relation to the body. These photos are also more more visually engaging than flat product shots, leading to more user clicks and time spent on product pages.
Let’s take a look at this example:
3. Add Delivery Date to Check-out page
I suggest adding a delivery date estimation when your customers proceed to the check-out page. Knowing exactly when to expect their order can remove a barrier to purchase.
Besides, remember that “Arrives April 20th to April 24th” is better than “3-7 Business Days”
So those are some of my suggestions for your store as an UX expert. If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.
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As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.
If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.
Thank you for reading. Wish you a nice day ahead!
MooseDesk - All-in-one Shopify FAQ & Helpdesk App
