New Website Feedback Needed - Please Help!

[Babybug]

Hi everyone. I know this is pretty typical but I could really use some feedback as I am not getting any sales. Here is what you should know:

www.babybugnursery.com

We are a luxury nursery decor boutique with a boho type style. We sell wall art, vases, lights, trinkets, bags, rugs, breastfeeding supplies, bedding, pillows, stuffed animals, and more. We pride ourselves in offering mostly locally sourced products from US companies. 

Launched 11/1/2022

2,500 visits

0 sales

Advertising on Facebook and Google

Have a Facebook and IG account

Any help is greatly appreciated!

[PageFly-Victor]

Hi @Babybug ,

This is Victor from PageFly - Advanced Page Builder, I’d love to give you my suggestions as hereby:

1. Change the resolution of the photos.

The hero banner is one of the most important things that we recommend you to invest more time in. When customers land on your website, it takes them only 5 seconds to decide to stay on the page or exit the page. Therefore, the hero banner needs to stand out to keep their attention and increase engagement. 

Great photography would clearly matter much more in visually-driven industries like home décor, where product aesthetics play a big role in the purchasing decision. In any vertical, however, making a strong first impression is important, as is an aesthetically beautiful layout with large, high-quality photos. You might change the photographs in your collection to make it more personalized for each type of buyer.

2. Add button to your hero banner

You can add a CTA button here to lead your visitor to your feature product / collection, etc

3. Avoid glitchy, hard to read Product Titles

This Product title here is hard to read due to the font style. Here are things you could improve

• Make it bigger: The product title must stand out, therefore the bigger the title is, the more attention that your audience will give to your product
• Change to different font: There are five basic classifications of typefaces: serif, sans serif, script, monospaced, and display. Whatever font you choose, please double-check the display first on different devices before publishing the page

4. Add more ATC buttons

The Add to Cart button is the most critical thing we recommend you include. Users will be able to fill up their shopping carts in one session and then complete the purchase transaction without entering the product page. It will undoubtedly increase your conversion.

5. Adjust the spacing of the footer:

The spacing between these three columns varies, giving the impression that the design is not optimized. You could shorten the spacing between the "Quick Links" and "Info" columns to make the footer look better.

Furthermore, for the upcoming Black Friday Cyber Monday, will you run any campaign? Here is the short checklist before you launch, I hope it will be useful:

• Make your promotion offering clear and attractive 
• Check your Shopify landing page functionality on mobile, tablet, and laptop/desktop
• All add-to-cart buttons are working properly
• Use a countdown timer to create urgency
• Make your advertisement and landing page identical
• Include as much positive information as possible to reinforce the benefits and trust
• Include an FAQ section so many customer inquiries can be solved from the same page

You can take a look at this sample:

Warmest regards,

PageFly 

[Babybug]

Thanks for the feedback. I have already implemented many of your suggestions. There are just some things that I cannot figure out how to change like:

Adding product reviews/ratings

Changing the size of the Product titles without changing the size of all the other text

Changing the color of my CTA buttons

[flareAI]

Hello @Babybug,

Gina here from flareAI - your Fully Automated Free Sales Machine. Hope you are doing good! I am happy to share some suggestions for your query.

Please consider liking and accepting the solution if it helps.

I truly hope my suggestions for your store will be useful for you.

1. Add the Home page link at the start of the main menu.
2. Add sections like 'New Arrivals', 'Featured Collection', 'Hot Sellers' to help keep customers updated on new products and give exposure to new collections.
3. Add more detailed product description in product pages. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.

4. Adding product reviews help build trust and loyalty, and most of consumers will look for feedback before making a purchase decision.
5. Add a form in the Contact Us page for better customer interaction. 
6. Add a FAQ page to provide information on frequent questions or concerns
7. Add About Us page which is a reflection of the purpose and personality of the business.
8. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
9. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
10. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.

Did you know? Ecommerce on Google Search is greater than all paid channels and social media combined. As a Google partner, flareAI will submit your products to Google and other free channels on a daily basis. flareAI will help to scale your site sustainably at NO Agency fees, NO Pay-per-click, NO paid marketplaces. With flareAI, your store can access the Google Search and 20+ free sales channels.

$10+ billion in eCommerce on Google Search every day. Sadly, for only 4% of the stores. Find out instantly how much of your Shopify store is missing from customer searches on Google https://flareai.co/FOG.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI

[Babybug]

Thanks for the feedback. I have already implemented many of your suggestions. There are some I do not know how to change like adding:

Product reviews

Product ratings

[MandasaTech]

Hi @Babybug 


There are some I do not know how to change like adding:

Product reviews

Product ratings
# It can be achieved with help of shopify apps (free / paid).
Click Here to check few popular apps for this.