No conversions but lots of traffic!

[deoxsole]

(www.deoxsole.com)

Hi guys, I'm getting clicks from tiktok and Insta ads and have been running for 2 weeks now but no conversions. I seeing traffic to the website but still no conversions. Is there an issue with my website?  

Would love some advice and help if I could! Thanks in advance!

[JoesIdeas · Accepted solution]

Your website looks good, it's probably just the targeting.

Did you do the ads yourself or hire a professional marketer?

If you're doing yourself, it's normal not to get any conversions from social media ads right away. It's going to take longer, there's a lot to learn and experiment before you find a winning formula.

But I would do Google Shopping / Ads instead of social media ads if you have a limited budget. They convert better most of the time, plus target people that are ready to buy. If you run Google Ads and do not get any sales, it's a sign the offer is not appealing, and you can try to modify from there.

If you don't get sales from social media ads, it could be a lot of reasons, not necessarily your product or offering.

You might also try referral marketing. I've had great success with referral marketing, when I ran a store we used to find blogs and Instagram influencers in our niche and invite them to the program. For the people with a solid audience we gave them a free product first. More about my thoughts on affiliate marketing for Shopify stores here: https://orderautomator.com/shopify-automation-tips#tip2

[umitdemir · Accepted solution]

Hi,

While your store looks decent, I find it a bit bland and lacking a certain appeal. If you're receiving clicks from ads but not conversions, it suggests there might be some issues with the website. I believe your store could benefit from a more professional appearance. I would suggest if you had budget buy a theme that is specialized in single product stores. ( Preview Single Theme - Highlight Ecommerce Website Template (shopify.com)) It will make you look more professional without a lot of effort. If you don't have the money I would suggest to change few things in your current theme:

1. Just remove the video on the home page or add some other video that is not so general that talks about your brand that looks professional. If you don't have budget just search for ai product video makers.  (DEKSTOP)

2. Just make your header logo smaller. It makes your navigation bigger and takes so much important space. 
3. Also, this doesn't look professional. It is without a style. Just remove it or style it.(DEKSTOP - MOBILE)

4. Add some free review app to your store and import some reviews to your product so people can see the reviews ( to your product page) . It is one of the most important things especially for a single product store. (DEKSTOP - MOBILE)
5. Your home page review section looks not that appealing. Also fell like reviews doesn't really feel like real. They are so long just choose other reviews that is short and on point that doesn't use fancy words.  (DEKSTOP - MOBILE)

In general, I believe that because your website doesn't appear professional or aesthetically appealing, people may be hesitant to trust it and make purchases.

[JoesIdeas · Accepted solution]

Your website looks good, it's probably just the targeting.

Did you do the ads yourself or hire a professional marketer?

If you're doing yourself, it's normal not to get any conversions from social media ads right away. It's going to take longer, there's a lot to learn and experiment before you find a winning formula.

But I would do Google Shopping / Ads instead of social media ads if you have a limited budget. They convert better most of the time, plus target people that are ready to buy. If you run Google Ads and do not get any sales, it's a sign the offer is not appealing, and you can try to modify from there.

If you don't get sales from social media ads, it could be a lot of reasons, not necessarily your product or offering.

You might also try referral marketing. I've had great success with referral marketing, when I ran a store we used to find blogs and Instagram influencers in our niche and invite them to the program. For the people with a solid audience we gave them a free product first. More about my thoughts on affiliate marketing for Shopify stores here: https://orderautomator.com/shopify-automation-tips#tip2

[deoxsole]

Thank you Joe, appreciate the response! will give this a try and have a look at!

[JoesIdeas]

Cool good luck.

There are some good resources for Google shopping / merchant center here: https://feedarmy.com/kb/category/shopify/

They do google ads for Shopify stores and have quite a lot of guides + youtube videos.

[umitdemir · Accepted solution]

Hi,

While your store looks decent, I find it a bit bland and lacking a certain appeal. If you're receiving clicks from ads but not conversions, it suggests there might be some issues with the website. I believe your store could benefit from a more professional appearance. I would suggest if you had budget buy a theme that is specialized in single product stores. ( Preview Single Theme - Highlight Ecommerce Website Template (shopify.com)) It will make you look more professional without a lot of effort. If you don't have the money I would suggest to change few things in your current theme:

1. Just remove the video on the home page or add some other video that is not so general that talks about your brand that looks professional. If you don't have budget just search for ai product video makers.  (DEKSTOP)

2. Just make your header logo smaller. It makes your navigation bigger and takes so much important space. 
3. Also, this doesn't look professional. It is without a style. Just remove it or style it.(DEKSTOP - MOBILE)

4. Add some free review app to your store and import some reviews to your product so people can see the reviews ( to your product page) . It is one of the most important things especially for a single product store. (DEKSTOP - MOBILE)
5. Your home page review section looks not that appealing. Also fell like reviews doesn't really feel like real. They are so long just choose other reviews that is short and on point that doesn't use fancy words.  (DEKSTOP - MOBILE)

In general, I believe that because your website doesn't appear professional or aesthetically appealing, people may be hesitant to trust it and make purchases.

[MooseDesk · Accepted solution]

Hi @deoxsole,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your new store! Your store looks stunning. I can tell you have put a lot of effort into building this. However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.

1. Revamp the Hero Banner:

Your hero banner is the first thing customers see, so it needs to be clear and appealing. The current video is engaging but doesn’t immediately communicate what you are selling, which may lead to customers leaving your site without exploring further. Consider adding a clearer call-to-action (CTA) button that links directly to your product collection or product pages.

2. Introduce Your Product Collection Early:

After the hero section, it’s crucial to introduce the product lines you offer. While you may only have one product now, preparing for future expansion by showcasing a product collection section will be beneficial in the long run.

3. Enhance the About Us Section:

A short, general description in the "About Us" section may not capture the attention of your customers. Adding more detailed content will help visitors understand your brand better and increase engagement. Linking to a full "About Us" page is a great practice, but ensure the teaser on your homepage is more compelling.

4. Remove Specific Product Display on the Homepage:

Showcasing a specific product on the homepage can be distracting. It’s better to focus on highlighting broader categories or the brand message here.

This is the section I mention: 

5. Revamp the Product Benefits Section:

This section could be organized more effectively to ensure customers easily grasp the benefits. Consider a layout that’s more skimmable, using icons to help key information stand out.

You can follow this layout: 

6. Consistency in Design:

Ensure consistency with fonts, headings, and body text throughout your site. Uniformity in your design helps with readability and makes your store look more professional.

Here is one of the example: 

7. Revise the Signup Discount Wording:

The section offering a 10% discount for signing up could be worded more persuasively to encourage more sign-ups. Consider rephrasing it to clearly highlight the benefit.

This is the section I mention: 

8. Improve the Footer:

Your footer is a key area to build trust. Including your store’s contact information, physical address (if applicable), and any relevant legal information will reassure customers that you’re a legitimate business.

9. Optimize Product Image Display:

Instead of requiring customers to scroll through multiple images, consider placing all product images in a slider. This will create a more seamless and less laborious browsing experience.

10. Place Purchase Options Prominently:

The purchase options (if you offer more than one) should be directly below the "Add to Cart" button. Burying this option further down the page risks customers missing it and leaving before understanding all of your offers.

11. Add a Communication Widget:

A live chat or order tracking widget can increase customer engagement and trust by offering real-time support or letting them track orders directly.

I suggest exploring MooseDesk, a FREE LiveChat, FAQ & Helpdesk App that can help your support experience easier, better, faster!

With MooseDesk's Omnichannel Support, you can engage with customers through live chat, manage inquiries with a robust ticket system, and provide quick responses via a WhatsApp button. 

Or you can let customers resolve questions faster with in-built FAQ, Order tracking module, and more.

With FAQ builder, here are some of our templates: 

FAQ page: 

Contact us page: 

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you nice day ahead

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[BON_Loyalty]

Hi @deoxsole,

I'm Tracy from BON Loyalty, the top-rated Shopify loyalty app.

Thank you for reaching out and sharing your store! You’ve done an amazing job creating a clean, user-friendly website for your Deodoriser Shoe Spray product. It’s clear that you've put a lot of thought into the design and functionality of the site. From a product executive's perspective, I have a few suggestions to help make your store even more effective and improve your conversion rate:

1. Make your announcement bar fixed at the top of the website
Adding a fixed announcement bar at the top of the website ensures that no matter how far your customers scroll, they can still see your special offer or important updates. This keeps your promotions in their line of sight, helping increase engagement and conversions.
For example: 

2. Turn your discount into a limited-time offer
I wonder how many orders have you received since offering the 10% off for the first order? If the response has been limited, I recommend turning this into a limited-time discount, such as offering the 10% off for only 2-24 hours. Creating urgency like this has significantly improved conversion rates for many other stores.

You can consider display your offer in a pop-up like this: 

3. Enhance your hero banner for more impact
Your hero banner looks great, but it can be even more compelling! Consider adding a clear and bold headline, such as "Keep Your Shoes Fresh and Odor-Free," above the “Shop Now” CTA button to capture more attention. Also, make sure the product image in the banner isn't hidden behind the button. A well-balanced layout will help the product stand out more.

4. Improve the readability of your text and content
The blue color you’ve chosen is unique and gives your store a distinctive look. However, using white text on a blue background, especially in areas like the footer, can make the text hard to read. I suggest switching to a higher-contrast color for better readability.

These small tweaks can make a big difference in your store’s performance and improve overall customer engagement. 

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'. 😊

Best,

Tracy from the BON Loyalty team