No sales and little traffic

[carolh2]

Hi I’ve had my store over a year now have had no sales and little traffic, I do post on Instagram, could someone please advise thanks LiliandAlice.com

[flareAI · Accepted solution]

Hello @carolh2,

This is flareAI: your Fully Automated Free Sales Machine. I hope you're having a good day. 

If my suggestions is helpful to you, please let me know by giving a like or marking it as a solution.

I've taken a look at your store. I've some suggestions to increase the conversion rate.

1. Make the Home page slideshow more attractive
The slideshow/banner on the Home page should help the right visitors dive deeper into your website while also weeding out the people who won't find value in what you offer.
2. Add favicon to your store which is a small square image/logo that appears next to a web address.

Favicon helps to strengthen your brand and add a polished look to your website. See shopify help here 
3. Add sections like 'New Arrivals', 'Featured Collection', 'Hot Sellers' to help keep customers updated on new products and give exposure to new collections.
4. Add more detailed product description in product pages.
The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.

5. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
6. Display store's contact info like phone number, and office address in the Contact Us page.
7. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
8. Add your store social media accounts in the footer.
Having social media for the store will help increase the traffic.
9. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
10. Try to maintain the same image size while listing all products.

11. Add About Us page which is a reflection of the purpose and personality of the business.
12. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

13. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
14. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
15. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
16. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
17. Add CTA button like Shop Now, Buy Now in the Home page header banner or slideshow
The Call To Action(CTA) is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.

Consumers trust organic sales channels like Google and rely on it even more and are using at a rate that exceeds the growth of display and organic social. flareAI actively grows your store presence on Google Search. Let flareAI help to get sales from 20+ world's largest free sales channels, Single click start!

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI

[flareAI · Accepted solution]

Hello @carolh2,

This is flareAI: your Fully Automated Free Sales Machine. I hope you're having a good day. 

If my suggestions is helpful to you, please let me know by giving a like or marking it as a solution.

I've taken a look at your store. I've some suggestions to increase the conversion rate.

1. Make the Home page slideshow more attractive
The slideshow/banner on the Home page should help the right visitors dive deeper into your website while also weeding out the people who won't find value in what you offer.
2. Add favicon to your store which is a small square image/logo that appears next to a web address.

Favicon helps to strengthen your brand and add a polished look to your website. See shopify help here 
3. Add sections like 'New Arrivals', 'Featured Collection', 'Hot Sellers' to help keep customers updated on new products and give exposure to new collections.
4. Add more detailed product description in product pages.
The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.

5. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
6. Display store's contact info like phone number, and office address in the Contact Us page.
7. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
8. Add your store social media accounts in the footer.
Having social media for the store will help increase the traffic.
9. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
10. Try to maintain the same image size while listing all products.

11. Add About Us page which is a reflection of the purpose and personality of the business.
12. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

13. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
14. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
15. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
16. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
17. Add CTA button like Shop Now, Buy Now in the Home page header banner or slideshow
The Call To Action(CTA) is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.

Consumers trust organic sales channels like Google and rely on it even more and are using at a rate that exceeds the growth of display and organic social. flareAI actively grows your store presence on Google Search. Let flareAI help to get sales from 20+ world's largest free sales channels, Single click start!

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI

[PageFly-Victor · Accepted solution]

Hi @carolh2,

I’m Victor from PageFly - Shopify Page Builder App.

I have just taken a quick look at your website and here are some suggestions for your store to increase the conversion rate:

1. Have a clear search icon

If you don’t have a site search–or if you aren’t making the most of it–you could be missing out on revenue.

2. Have a favicon for your store

This makes your store look unique and professional. You can learn more about it here https://help.shopify.com/en/manual/online-store/images/add-favicon

3. Have a sticky header

This will help customers navigate from every part of the homepage to any page of your store more conveniently.

4. Change hero banner at the top of the homepage

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. 

This is the “above the fold” area. It's better for your web design if you can display your hero banner in its entirety when your audience visits your site.

Unfortunately, the current banners displayed in a slideshow seem to be cut off. This might result in a high bounce rate so please change them asap.

If possible, please make this section full-width.

5. CTA buttons

A primary call to action button is one of the important things for a home page of an online store.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.

It’s such a loss when you missed a “Shop all” button on your banner. A CTA button here will urge visitors to make the purchase and it is a great way to optimize your home page.

And, please rest assured that all CTA buttons should have the same styling to boost the conversion rate. 

6. Adjust images the same height

This helps your store outlook more professional and aesthetic

I'd like to suggest you style the product titles to be different from the product prices as well.

7. Add testimonials - customer reviews

Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.

And that's my feedback! Hope it helps you boost the conversion rate.

Cheers!

Victor | PageFly Team

P/s: For the upcoming Valentine's Day, will you run any campaigns? I've come up with this idea for you - Personalize Your Offer for Valentine's Day

Gift-giving is almost like a ritual on Valentine’s day. You can make the most out of it by offering products around Valentine's theme.

• If you already have products that people buy on Valentine’s Day, give them a little touch of love. It doesn’t matter if you’re selling a digital or a physical product.
• If you don’t have a physical product, you can still curate special Valentine's Day offers around your services that can be used on Valentine’s Day like “two for one” or “buy one, get one” deals.