No Sales - Good Traffic - Low conversions - Feedback appreciated!

[MarijusPerl]

Hi Shopify Community!

I've recently launched a store and start running FB ads. However, I am having extremely low conversions. Here are our stats:

• Visitors - 1449
• Add to Cart - 22
• Reach checkout - 9
• Session converted 3 

Store: https://thebeautybasis.com/

We mainly pushing ads CTA to the product page: https://thebeautybasis.com/products/hair-care-set

I am grateful for any feedback in advance!

[AiTrillion]

Hello @MarijusPerl, I hope you are doing well! Here are some suggestions that you can work on:

- For getting more conversions and sales you can target your customers by sending automated emails that help to improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action. For some reason unknown to you, they leave without making a purchase but with email automation, you can make sure that this user receives an email shortly after they abandoned their cart, reminding them of what they left behind and asking if they need help completing their purchase. In this case, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale.

- Make sure to enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.

- You should add a loyalty rewards program to your store. You can give loyalty points to your customers on activities like on signing up, leaving a review, allowing for push notification, visiting a store, on birthdays, on first purchase, follow/ share on social media. This will help you to entice customers and will increase the number of push subscribers, email subscribers. This will also help you in collecting the review. You can send an in-email review form to your customers. This can be sent automatically.

Integration of loyalty rewards program with web push notification, review, email marketing, and with full automation results in wonders for the eCommerce stores. It will help you in increasing conversions and sales on your store and retain the customers for the long term.

Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.

Hope this helps!

[Propelguru]

Reasons for no sales-good traffic-low conversion are mentioned below:

1. Landing page - It is the place where your lead lands and can be converted into potential customers. It should be according to your marketing campaign.
2. Website speed should not be higher than three seconds, as every customer wants fast service they won’t wait much longer.
3. Easy to navigate - Ensure that your website is easy to navigate to provide a good customer experience. In e-commerce, trust is everything so, never take your customers to any irrelevant page.
4. SEO optimization of the page - The optimization of your product page is the most critical task and checks for the image, title, description, and CTA. 
5. Test and make changes - Once you go and visit your profile from a customer perspective, check for loopholes, and do the correction accordingly.