No sales, no traffic… losing it!

[suelma]

Ive been with Shopify for almost a year and  honestly I am very close to just terminating the subscription 😓.

I put in so much work in the past 4 months, since my lay off to seriously make this work, as income. I studied seo, applied & revamped pictures, descriptions, about page, moved stuff around and still nada!
I have resorted to Etsy, waiting to see what happens there. I was hoping to solely rely on the website, but say no luck. 

Please help I really don't know what to

do anymore www.sespureza.com

I would really appreciate some feedback… thank you!  

-A girl ready to throw in the towel 

[PageFly-Kate · Accepted solution]

Hi @suelma,

This is Kate from PageFly - Shopify Landing Page Builder App.

Your website is beautifully designed and elegant. It's clear that you've put a lot of thought and effort into creating a great online presence.

From my experience, I noticed a few things that could be improved on your website.

1. Add “Call to action” button to the banner

The first 5-second impression is really important. Having a clear Call to action button above the fold can encourage site visitors to take action. 

2. Highlight the product price

Increase its visibility by using a large font size (similar in size to the product headline), bold text style, or eye-catching color.

3. Add “Add to cart" button to each product 

An add-to-cart button is especially effective for visually-driven products that require little information to be bought. In these cases, an add-to-cart button allows people to quickly grab and checkout without being directed to many pages

That's all of my feedback. Hope it helps to increase your conversion rate.

Cheers, 

Kate | PageFly team

[BON_Loyalty · Accepted solution]

Hi @suelma,

I'm Tracy from BON Loyalty, the top-rated Shopify loyalty app.

I've just reviewed your store and for me it has a lively feel with a great range of products. I'm delighted that you've reached out to the community. It's always great to see passionate business owners seeking ways to enhance their store's performance.

Here are some suggestions to help enhance its performance.

I’m not sure what the current status of your store is—whether you’re getting lots of traffic but no sales, or if you’re struggling with no traffic at all. So, I’ve provided suggestions for each scenario:

1. Improving Conversion Rate When You Already Have Traffic
If you're getting traffic but no sales, it's crucial to focus on optimizing your site to convert visitors into customers. Here are a few actionable tips:

• Enhance Your Hero Banner: Your hero banner is the first thing customers see, so it needs to make an impact. Use a high-quality, visually appealing image that showcases your key products or promotions. Include a clear and compelling value proposition along with a strong call-to-action (CTA). For example, highlight any ongoing sales, new arrivals, or popular products, and make sure the CTA (like 'Shop Now') stands out. Take a look at the example below:  Or if you need inspiration on candle shop design, take a look at our demo store.
• Consistent Font Use: Using a single, consistent font throughout your website enhances professionalism and makes the browsing experience smoother. The font used for your product titles looks polished, so try using it site-wide to unify the aesthetic.
  

• Bold and Clear CTA Buttons: The text on your CTA buttons should be bold and eye-catching. It’s important that they clearly communicate the next step for customers—whether it’s 'Add to Cart,' 'Shop Now,' or 'Explore Collections.' This small change can significantly improve engagement.
  
  
• Compelling Product Descriptions: Ensure your product descriptions are thorough and clearly highlight your unique selling points (USPs). For instance, if you're selling scented candles, be sure to emphasize:
  - Quality: Describe the natural ingredients (e.g., made from soy wax, contains essential oils) and any special features like long-lasting fragrance or unique designs.
  - Benefits: Detail how the product will enhance the customer’s life—e.g., creates a relaxing atmosphere, promotes better sleep, eliminates odors.
  - Safety: Highlight safety aspects, such as being made from non-toxic ingredients or having a smoke-free wick. Also, mention practical features like a heat-resistant, sturdy container with a dust-proof lid.
  These details help build trust and persuade customers to make a purchase.
  

2. If You're Getting No Traffic
If traffic is the issue, you need to focus on driving visitors to your site. After that, you can start fine-tuning for conversions.

• Start with Social Media: On a low budget, viral marketing on social platforms can be highly effective. Choose one platform (such as Instagram, TikTok, or Pinterest) and focus your efforts there. Consistently create engaging, shareable content and build an audience. Once you see results, expand to other channels.
• Leverage Influencers: Consider reaching out to micro-influencers within your niche. Their followers often trust their recommendations, which can drive traffic and sales to your store.
• Collaborate with a Marketing Expert: If budget allows, you could hire a Shopify partner or a marketing agency. They can help drive targeted traffic to your store and commit to delivering results.

3. Fix Broken Links
One thing I noticed on your site is that the link to your TikTok account is broken. This can undermine customer trust, so make sure to fix it as soon as possible to maintain a professional appearance.

I hope these suggestions help! With a few tweaks, you can significantly boost both traffic and conversions. Good luck with your business!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'. 😊

Best regards,

Tracy

[PageFly-Kate · Accepted solution]

Hi @suelma,

This is Kate from PageFly - Shopify Landing Page Builder App.

Your website is beautifully designed and elegant. It's clear that you've put a lot of thought and effort into creating a great online presence.

From my experience, I noticed a few things that could be improved on your website.

1. Add “Call to action” button to the banner

The first 5-second impression is really important. Having a clear Call to action button above the fold can encourage site visitors to take action. 

2. Highlight the product price

Increase its visibility by using a large font size (similar in size to the product headline), bold text style, or eye-catching color.

3. Add “Add to cart" button to each product 

An add-to-cart button is especially effective for visually-driven products that require little information to be bought. In these cases, an add-to-cart button allows people to quickly grab and checkout without being directed to many pages

That's all of my feedback. Hope it helps to increase your conversion rate.

Cheers, 

Kate | PageFly team

[suelma · Accepted solution]

Hello @PageFly-Kate @BON_Loyalty , you have no idea how much I appreciate your feedback and especially for taking the time to give my site a review with nothing in return. I have started making some changes suggested and learning ‘how to’ on what I have no idea on… lol! . 

See what happens, thank you much ! 

[BON_Loyalty · Accepted solution]

Hi @suelma,

I'm Tracy from BON Loyalty, the top-rated Shopify loyalty app.

I've just reviewed your store and for me it has a lively feel with a great range of products. I'm delighted that you've reached out to the community. It's always great to see passionate business owners seeking ways to enhance their store's performance.

Here are some suggestions to help enhance its performance.

I’m not sure what the current status of your store is—whether you’re getting lots of traffic but no sales, or if you’re struggling with no traffic at all. So, I’ve provided suggestions for each scenario:

1. Improving Conversion Rate When You Already Have Traffic
If you're getting traffic but no sales, it's crucial to focus on optimizing your site to convert visitors into customers. Here are a few actionable tips:

• Enhance Your Hero Banner: Your hero banner is the first thing customers see, so it needs to make an impact. Use a high-quality, visually appealing image that showcases your key products or promotions. Include a clear and compelling value proposition along with a strong call-to-action (CTA). For example, highlight any ongoing sales, new arrivals, or popular products, and make sure the CTA (like 'Shop Now') stands out. Take a look at the example below:  Or if you need inspiration on candle shop design, take a look at our demo store.
• Consistent Font Use: Using a single, consistent font throughout your website enhances professionalism and makes the browsing experience smoother. The font used for your product titles looks polished, so try using it site-wide to unify the aesthetic.
  

• Bold and Clear CTA Buttons: The text on your CTA buttons should be bold and eye-catching. It’s important that they clearly communicate the next step for customers—whether it’s 'Add to Cart,' 'Shop Now,' or 'Explore Collections.' This small change can significantly improve engagement.
  
  
• Compelling Product Descriptions: Ensure your product descriptions are thorough and clearly highlight your unique selling points (USPs). For instance, if you're selling scented candles, be sure to emphasize:
  - Quality: Describe the natural ingredients (e.g., made from soy wax, contains essential oils) and any special features like long-lasting fragrance or unique designs.
  - Benefits: Detail how the product will enhance the customer’s life—e.g., creates a relaxing atmosphere, promotes better sleep, eliminates odors.
  - Safety: Highlight safety aspects, such as being made from non-toxic ingredients or having a smoke-free wick. Also, mention practical features like a heat-resistant, sturdy container with a dust-proof lid.
  These details help build trust and persuade customers to make a purchase.
  

2. If You're Getting No Traffic
If traffic is the issue, you need to focus on driving visitors to your site. After that, you can start fine-tuning for conversions.

• Start with Social Media: On a low budget, viral marketing on social platforms can be highly effective. Choose one platform (such as Instagram, TikTok, or Pinterest) and focus your efforts there. Consistently create engaging, shareable content and build an audience. Once you see results, expand to other channels.
• Leverage Influencers: Consider reaching out to micro-influencers within your niche. Their followers often trust their recommendations, which can drive traffic and sales to your store.
• Collaborate with a Marketing Expert: If budget allows, you could hire a Shopify partner or a marketing agency. They can help drive targeted traffic to your store and commit to delivering results.

3. Fix Broken Links
One thing I noticed on your site is that the link to your TikTok account is broken. This can undermine customer trust, so make sure to fix it as soon as possible to maintain a professional appearance.

I hope these suggestions help! With a few tweaks, you can significantly boost both traffic and conversions. Good luck with your business!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'. 😊

Best regards,

Tracy