No Sales on website with 6K sessions

[AKMRB]

Launched the shop in the beginning of August, drove traffic there, have 6K+ store sessions, and no sales... Traffic comes from FB, Pinterest and Google ads. 
https://myruggedbox.com/
Will really appreciate advice and some comments from the community. 

[WizzCommerce_Co]

Hi @AKMRB , thank you for posting here!

I wanted to share some general feedback for your store and tips on traffic and conversion with you here that you might find useful:

1. Redesign the Homepage

I noticed that your homepage needs a hero image to provide an overview of what your store offers and the value it brings to customers. The hero page is a vital part of an e-commerce store; when visitors see it, they will decide whether to continue browsing or leave your store. Additionally, you should add a CTA button on the hero page like "Shop now" or "Grab the deal today" to encourage them to click and start shopping at your store. For example, for a hero page:

2. Resize the header banner and mega menu

The header banner and mega menu are too large and need to be smaller in height to balance the layout of your homepage.

3. Adding About Us section on the Homepage

We cater to humanistic shoppers, who will seek out who is BEHIND the product, and why they should buy from you. So consider adding an About Us section to introduce your brand.

I can see that you have not had an About Us page yet but adding a separate section on your homepage would help visitors easy to read without having to navigate to another page. It would improve the user experience in general.

For example:

4. Adding a Review part on the homepage

To increase customer trust in your shop, you should add a customer review section at the end of your homepage.

5. Add key USPs section with key icons

Your current homepage lacks key information about products. It may increase the bouncing rate as users don't find important content they need. Helpful, easy-to-see benefits icons quickly introduce your products' unique selling points, giving a reason to purchase from you instead of the competition.

6. Make ATC button & price information in unique & prominent styling

It's important to highlight the key information like the price and call to action. Adding other styling like bold, and italic, using different colors and font sizes to the price, and mouse over state for the ATC button to make them more noticeable.

7. Social Proof and Urgency:

• Implement social proof elements such as showing how many people are currently viewing a product or recently purchased it.
• Use low stock alerts or countdown timers to create a sense of urgency.

=> I highly recommend that you install SnapNoti FOMO Visitor Counter for free for all feature.

I trust these recommendations will assist in enhancing your website's conversion rate.

If my answer is helpful, please let me know by accepting the Solution and giving a Like !!!

[PageFly-Kate]

Hi @AKMRB,

Kate here from the PageFly Shopify Landing Page Builder App. 

Congratulations on your store! Based on my expertise in Conversion Rate Optimization (CRO), I'd like to propose several strategies to boost your conversion rates and increase customer traffic.

Here are a few areas to look into that might help improve the situation:

A. Audience Targeting in Ads: Ensure that your ads are reaching the right audience. If the wrong people are visiting your store, it could lead to high traffic but no sales. Look at your ad demographics and interests to see if they align with your products.

B. Store design

It seems like your homepage is missing several key sections. Right now, it primarily features a product list. These following sections can help build trust and encourage deeper exploration of your products:

1. Add hero banner section

Let's begin by creating a more targeted hero banner, particularly suited for a clothing store. This banner should showcase high-quality images of your top-selling or latest collections, styled to connect with your target audience. Incorporating a seasonal theme or current fashion trends will make it even more attractive. Be sure to include a clear, compelling call-to-action like "Shop Now" or "View Collection" to direct visitors to your product pages, which can boost conversion rates.

You can check this image for reference:

2. Add more information section on the homepage

• Testimonials or Reviews: Showcasing customer testimonials or product reviews builds credibility and trust, influencing potential customers' buying decisions.

• Easy Contact Access: Ensure visitors can quickly find your contact information or a link to your contact page if they need to reach out.
• Trust badges section: This is especially important in the online sale, where customers are often concerned about product quality and payment security.

3. Instagram 

I noticed you've added an Instagram icon on your homepage. It might be even more impactful to showcase your Instagram feed directly on the page. This not only keeps visitors engaged but also highlights your latest posts, user-generated content, and helps build trust and social proof for your brand.

Product page

1. Make sure to highlight the "Add to Cart" button to draw more attention to it.

You can achieve this by using a bold, contrasting color that stands out from the rest of the page, ensuring it's easy to spot. Also, consider increasing the button's size slightly and adding some spacing around it to make it visually distinct. This can encourage users to take action more easily.

2. On the product page, consider displaying more videos or GIFs to showcase the product in action.

This can give potential customers a better sense of how the product looks and functions in real life, enhancing their buying confidence. Videos and GIFs are also more engaging and can highlight details that photos might miss.

That's all of my suggestions—hope they help improve your store's performance! Let me know if you need further assistance or feedback as you implement these changes.

Good luck,

Kate - PageFly Team

[MooseDesk]

Hi @AKMRB,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your new store! It has quite enough essential information. However, we can make it even better to get more sales. Here are some of my recommendations to improve customer experience, please kindly check.

1. Add a hero section

The hero section is the first thing visitors see and it sets the tone for the entire experience of your web visitors. It plays a key role in converting more sales from your customers too!

Try to take advantage of this by adding these elements:

• A high-quality image or video: Create a desgin that aligns with your brand
• A compelling headline: It should be your brand’s slogan or key message that highlights your unique selling proposition. 
• A prominent CTA button: Use strong action-oriented language (e.g., "Shop Now," "Learn More") and make the button stand out

Here’s a good example: 

2. Add a dropdown menu to the ‘Catalog’ on the navigation header 

It allows users to quickly see a preview of the available subcategories and access them directly from the main menu. If you don’t have subcategories, I suggest adding some by grouping similar products together.

Besides, as your site grows, dropdown menus allow you to add more subcategories without cluttering the main navigation.

3. Create promotional campaigns

These campaigns can significantly improve your sales within a short period of time. It can be a small banner on top of your website or a pop-up when you visitors entering your online store.

4. Enhance the footer section

The footer is often overlooked, but it's a valuable piece that can significantly enhance user experience and boost your website's effectiveness. Therefore, you can gradually improve your sales.

Some of the elements you can consider adding are:

• Copyright notice: Clearly state the copyright owner and year.
• Privacy policy link: Link to your detailed privacy policy.
• Terms of service link: Link to your terms and conditions.
• Contact information: Include your address, phone number, and email.
• Social media icons: Link to your social media profiles.

5. Add an FAQ page

An FAQ page serves multiple purposes such as improving customer experience, reducing customer support load and enhancing SEO. Besides, having an FAQ page can help you address common concerns and questions faster, thus reducing the barriers to purchase.

6. Add a live chat feature

Live chat can be used to initiate conversations with visitors, potentially converting browsers into buyers.

I suggest exploring MooseDesk, a free Live Chat, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

—

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App