No sales past 4 days, don't understand why

Timito
Pathfinder
93 1 37

Hi, my website is sneakersafe.co.uk

Normally would have around 2-5 sales a day, but for the past 4 days nothing. I did make a few changes to the website just before then. The only thing I'm sure is not the reason is pricing, it's the lowest it's ever been

Any help is appreciated!! Thank you

 

Replies 6 (6)
EcomGeeks
Shopify Partner
1070 143 333

Hey @Timito,

I'm sure the dip in sales in concerning, I've taken a look through your store and have some feedback for you.

SOCIAL LINKS
Your Instagram link is linking to the wrong page (it's going to timito___ instead of sneakersafeuk)

REVIEWS
I would highly recommend that you encourage your customers to leave a review on the products they purchase. Positive reviews are very valuable, they add a lot of trust to your store. We did a video showing a free review app you can use and how to set it up:

SEO
One very important piece of selling is getting the right kind of traffic to your store, your target audience ((high traffic is not a good thing if it is the wrong kind of traffic). Good SEO will help you  reach your intended audience organically. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to make sure you include the same words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO that you can watch here: 

LOGO
Your logo is one of those things that holds a lot of weight in how professional or unprofessional your store looks. I would highly recommend having a professional logo done up for your store, it’s a worthy investment.

Once your logo is finished, you can match the fonts and colors in your store to your logo. This is going to level up your store even more and make you look very professional.

MARKETING
For you, I’d recommend creating videos of maybe unboxings, showing new items as they come in, reviewing the shoes or you could take a different direction and create videos around you running your business. You can do short 30 second to 1 minute videos for TikTok, IG Reels, Facebook. You can also do longer videos and post them on YouTube or Facebook (I recommend doing both). As for the platforms, right now I personally suggest TikTok & YouTube. You are going to grow way faster on TikTok right now than you could on IG Reels or Facebook.
The main concern people have is "are these genuine?" so it would not only answer that question but it has the potential to be double fold success for you because not only can you earn on the platforms themselves (ie. with YouTube you can get AdSense, add affiliate links and do brand deals) but also you are driving traffic to your store and selling there as well. A good example of this in action is the Detail Geek. He has a service based vehicle detailing business and creates YouTube videos of himself detailing vehicles. He will mention products he is using and drive traffic to his online store AND he also earns AdSense money by allowing YouTube to place ads in his videos.
I think this could be great for you, hope you give it a go.

I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at ecomgeeksco@gmail.com for more information.

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

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AiTrillion
Shopify Partner
4161 244 729

Hey @TimitoThis is AiTrillion- an All-in-one Marketing Platform on Shopify. Your store looks professional and well organized. Here are some suggestions that you can implement in your store:

Add the ‘buy now’ button- it lets your shoppers purchase the products they want faster and avoid extra steps of the checkout process.

AiTrillion_0-1622793873286.png

- Add testimonials or review carousel on the homepage. It helps in building trust with other visitors.

Start giving loyalty points on activities like on signing up, allowing for push notifications, follow or share on social media, on birthdays, visiting a store, leaving a review. This will help you to entice your visitors and will also increase the number of push subscribers, reviews, newsletter subscribers. A loyalty program helps in increasing sales and increasing the retention rate.

Add exit-intent popup. Track when someone is about to leave your website and show the visitor an exit-intent popup with attractive offers and coupon codes to complete the purchase.

Add a referral program, it helps in increasing sales and creates brand awareness. You can ask your customers to refer a product to their friends and family. When the product is referred by some known, people tend to purchase the product. The referral program helps in increasing sales. You can give a reward for referring the product to someone.

 

If you would like to implement the above features/ customer engagement or marketing tools in your store you can install the all-in-one Shopify app AiTrillion. If you need help with setting up the features, I will be happy to help.

If you have any questions, feel free to ask.

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
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RichardNguyen
Shopify Partner
1275 176 849

I'm Richard - CRO Expert at PageFly Page Builder. First of all, congratulations on your store. So I've checked your store and I have some feedback on it, hope it helps.

RichardNguyen_0-1622796992337.png

Add Sticky Header

I would suggest you use ONE sticky header. A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. 

RichardNguyen_1-1622797295011.png

There are too many products on your product page which may make customer distract and cannot decide which pairs to buy. Research shows that customers tend to scroll unintentionally to the bottom of the page in this case.

I would recommend you to have some Featured images or bestseller Collections on your homepage. It will even improve your page speed a lot.

You should consider adding a chatbox and Testimonial to your homepage. Customers will feel more engaged in your store. 

RichardNguyen_0-1622802012752.png

On the collection page, 

- You have a hovering effect but you should consider adding at least 1 CTA button on each product, for example 'Add to cart' or 'Buy Now'.

- You should use “Load More”, which proved to be the loading schema that worked best across desktop and mobile devices, instead of this long product list.

RichardNguyen_1-1622802429671.png

 

This product page is pretty simple at the moment. I recommend you 

Investing in bespoke imagery 
More product images should be added (3-5 images from different angles per product). Don’t just show what a product looks like but how it works in real life. Your products are lovely and unique so lifestyle shots will be a game-changer in conversion rate optimization 

Use accordion for product variants is a good idea to make your product page more organized.

Return Policy
Customers get hesitant to shop online because they are not able to fully see, hold, or test a product before buying it. Return and exchange policy should be findable on the product page.

The actual return policy, in particular, the duration and the payment of return shipping, is highly impactful to site conversions. However, you should take extra care to make your policy easy to read and clear for customers.

Using Delivery Date
Once a purchase decision is made, the buyer is excited to get your product on their hand as soon as possible. When viewing “Standard Shipping — 3 business days. Get it by April 4th”, visitors get the urgency to make the purchase.

Product description
The information provided through product descriptions is an essential element for most users in the process of finding a suitable product. It should be eye-catching and attractive. Otherwise, it will make customers tired and skip the details. Consequently, that might cause trouble for your business.
- Subdivide Long Product Descriptions with Sections and Headings
- Use block text and bullet point

You can check out our templates for more inspiration for your page. Feel free to check our blog article as well. A Page Builder can be seen as a good choice for you to have an attractive and powerful page quickly. You will have lots more time focusing on strategies. 

You can consider checking PageFly - Free Page Builder to create a more impressive look for your store to really increase conversion, also please take a look at this guide from PageFly, hope it helps!

If you think my answer was useful, please like and mark it as a solution. Thank you and best of luck!

PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.


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waytoapps
Shopify Partner
734 65 264

Hello @Timito 

Hope you are doing good. Your store looks nice and here are few suggestions.

Add ATC(add to cart) buttons on the products.

Make Header sticky for easy navigation.

You can also promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store  which helps to increase your sales further. Improve your conversions by directly reaching those who close to your customers.

Add chat bot for support and you can also analyze customer choices

There are no reviews on the products. Add customer review app, so that customer can review on your products.

There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.

Thanks,
Waytoapps
Timito
Pathfinder
93 1 37

Anymore opinions? Appreciate all your help

Thanks

KimberlyB
Tourist
38 0 1

Hi @Timito,

 

I'm sorry to hear about your difficulties with sales. You should begin by advertising your website. I'll give you some pointers on how to accomplish it. Any business's most vital component is promotion. This is true even for Shopify shops. It makes no difference how good your product is. Apparently, if consumers are unaware that your website exists, you will not be making many sales. To learn more about it you can always visit our blog.