Can anyone give me some advice. My store has been live about a month. Not very good with Facebook advertising, so I outsourced my social media. Just found out that they only been advertising for page likes so far. I getting traffic but only a couple of sales. Starting to get a little disappointed. Any advice would be greatly appreciated. MarkoRoss.com.
Sorry to hear that your ad investments haven't been providing you with a return. Here is my advice:
I noticed you don’t have any social media links listed, I'd recommend adding your social icons to your website.
I’d recommend utilizing Shopify’s sales channels for your social media pages. This is going to allow you to tag products that you post on your social media and then have that tag lead to your store. Here is how to implement it for Facebook and Instagram.
For you, I’d recommend creating videos, you could share beard tips, grooming tips, answer common questions and etc. You can do short 30 second to 1 minute videos for TikTok, IG Reels, Facebook. You can also do longer videos and post them on YouTube or Facebook. As for the platforms, right now I personally suggest TikTok & YouTube. You are going to grow way faster on TikTok right now than you could on IG Reels or Facebook.
It’s has the potential to be a double fold success for you because not only can you earn on the platforms themselves (ie. with YouTube you can get adsense, add affiliate links and do brand deals) but also you are driving traffic to your store and selling there as well. A good example of this in action is the Detail Geek. He has a service based vehicle detailing business and creates YouTube videos of himself detailing vehicles. He will mention products he is using and drive traffic to his online store AND he also earns AdSense money by allowing YouTube to place ads in his videos.
This could be great for you, hope you give it a go!
Good SEO will help you reach your intended audience organically. One very important piece of selling is getting the right kind of traffic to your store, your target audience (high traffic is not a good thing if it is the wrong kind of traffic). By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to make sure you include the same words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO that you can watch here:
Here are a few tips to help you with your paid ads:
I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at email@example.com for more information.
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
- Make your store desktop responsive too. And, write some text or let people know what you want to convey by these images.
- On the homepage add these sections:
- Add social media links in the footer.
- Overall your store looks great aesthetically.
- Add these customer engagement tools in your store to drive conversions and engage the visitors coming to your store:
You should use marketing automation tools that will help in better customer engagement & automation. You must set up proper email marketing campaigns, loyalty reward programs, web push notifications, or affiliate programs to increase engagement. To implement this you can install the all-in-one Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
So to me it sounds that you have figured out how to bring trafic to your site but that your post click experience does not convert as expected.
I am going to focus my feedback on your mobile product page, as this is where you probably get all your traffic from.
Check the page speed:
Lastly, I checked your store speed and it showed to be a bit slow on mobile. I wrote an article on how to improve your store speed, have a look
Convert your site to a progressive web app + Combine with a mobile-first, stripped-down HTML
I'm sorry to hear about your struggle in getting more sales. I suggest you try affiliate marketing. Affiliate marketing makes your brand more reliable to potential customers. A brand will always say good things about its products and buyers rarely believe them. They will only trust your brand if they hear good things about your brand from other sources, like their favorite blogger, or the YouTube channel they always follow. To learn more about it you can always visit our blog.
We also offer an app that can help you generate codes, track and monitor ambassador's sales. If you want to give it a try, install it for free here.
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