Feedback for your online store from the community
Hello community of Shopify, I was wondering if someone can take a look at my store and let me know what you think. I am currently getting traffic but no sales. I have been in business now officially almost two months. I have reduced my pricing updated my products and I just don't know what to do. I would be so grateful if I can get some feedback on how to improve or just be patient. You-R-Wellness.myshopify.com
Hi
I have visited your store and here are my suggestions. Hope they are helpful to you!
Homepage
In general, your homepage looks clear and well-arranged. There is only a few things that you should improve it
Product page
That’s all my suggestions for your store. Hope they are helpful to you
Happy selling!
Hi @Tambri49,
It's PageFly - Best Page Builder App here and I'd like to share some of my initial thoughts when first browsing through your online store. I hope that my recommendations based on 6 years of providing solutions for more than 100.000 merchants can be beneficial to you in improving your store performance.
Your website looks quite eye-catching, and I totally love the youthful vibe from your store. Aside from that, I have a few more comments to make your pages even better:
1. Make the Call-to-action button and the description visible in the above-the-fold area, as most of the customers will just stay in this area without scroll through all the pages, so doing this can help you drive traffic and increase conversion rate.
2. You can consider adding a secondary hover image to the product image, so that customers can have a quick look at your products without the need to go to the product page. Adding a Call-to-action button on each product can help increase conversion rate for the home page as well.
3, Make sure that all texts are legible at first glance. For instance, in this section, to make the text easier to read, you can add a semi-transparent overlay on the top of the image.
4, You can use Load More button instead of Pagination, because in Pagination, products from the last pages have lower chance to be bought. Load More button can provide endless experience to customers, thus encouraging them to keep on with the buying process.
5, For Color variant, it’s recommended to use Color swatch to make it look more professional on your store
6, On the product page, you can make the product description a solo section, so that when customers open it, it will not create a wide blank space on the left side
To customize your page easily, you can try PageFly page builder where you do not need to use custom code to create a stunning page.
For guidance in running a business online, you can take a look at our Academy to get instruction from our top e-commerce experts in increasing store’s conversion rates
BFCM is coming. You can amplify your sales in holiday season with PageFly solutions exclusively for this holiday season. All these holiday features could help you a lot in building a high-converting page.
Hope your business is successful and gains more sales everyday!
Cheers!
Please let me know if it works by giving it a like or marking it as a solution!
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Hello @Tambri49
Hope you are doing good. Your store looks nice and here are few suggestions.
Organize header section with minimizing empty space on it.
Make a Sticky header for easy navigation. It helps customer to access menu at any time they want.
Add testimonials or reviews on the homepage.
Include Blog page, Blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.
Promote your products on social platforms and provide those social links on the footer section.
Make social links open on new tab.
Update contact us page with more details, which builds trust on your store.
You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store which helps to increase your sales.
There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.
There is no customer review option on the products. Install Product review app from the Shopify app store, so that customer can write a review when they purchase any product from your store.
You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more, if you have any unique/handmade/vintage goods in your store, you can give further exposure to your products.
Thank you for taking the time to review my page. I appreciate the feedback.
Hi @Tambri49,
Congratulations on launching your store! You've taken a big step and you should be very proud. Apologies for the delay in getting back to you.
Getting those all-important conversions is of course the bottom line to your business, so we need to take a look at your store holistically:
Who are you selling to?
At the moment your product range is an eclectic mix, which makes your brand seem a little unsure of itself or confused. You seem to be trying to appeal to men, women, and children in a combination of sex toys, sports clothing, and beauty products.
A lot of brand success is about having a very clear idea of who your audience is and appealing to them directly. Unless you are a convenience store or an international enterprise, it can actually hinder your business if you sell a mish-mash of products. So try to be specific, even niche.
Here is how to create customer personas so that you have a profile of the customers you are reaching out to. It should help you with how you develop your brand's mission statement, it will help you focus on How to Write An About Us page, and it will help with how to reach your target audience.
By knowing who you're talking to, what values they share in common, and how you can help provide value to their lives, Seth Godin recommends that you essentially create your own tribe. A community for your like-minded audience:
Also never forget the importance of having a content marketing funnel that draws people to your website and helps convert them. You need to raise awareness about your brand in order to maintain and grow it, so you need to put content out there on social media and whatever other channels you decide to pursue.
I hope this helps! Let me know if you have any other questions.
Andrew | Social Care @ Shopify
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