No Sales

[Greynighttoys]

I've been advertising through social media and have (according to meta business suite) been getting a lot of clicks on my advertisements. But since starting marketing, I haven't made a single sale. Shopify seems to indicate people don't go past my homepage too. Any tips? I am trying to improve site speed at the moment.

My site: www.greynighttoys.com

[calvinwhitehurs]

I have looked at your site, and everything looks pretty good. There's nothing that sticks out as a problem to me.  I would look more closely at your advertising efforts.  Are you targeting the people most likely to buy these products with your ads?  Could your ads be viewed as misleading in any way resulting in people leaving the site immediately? Is Meta the best platform for your products to be advertised on?  If this were my business,  I would be advertising on Google Shopping Ads as opposed to Facebook because the ads will literally be shown in people's searches shopping for these exact items. 

I hope that you get better results! If you like my answer, please like or accept my answer as the solution.

[QuickCEP-]

Hi @Greynighttoys ,

This is QuickCEP, an automated and refined marketing software that can help you boost sales.

 The overall vibe of your webpage is pretty good, it's very good looking and attractive. However there are some little issues you need to consider. Hope the suggestions below could help you out. 

Add the CTA button

The banner of your webpage creates a good atmosphere for your product and is very attractive for visitors to click on. Add a CTA button like “shop now” and directly go to the product page could increase the sales and boost conversion.

Add “Buy now” button

I noticed that it would take a long procedure when I tried to pay the product that I want. It’s not good to increase the sales and conversion. Add ”buy now” button on the homepage or product page would reduce the procedure of checking out and could give your customers opportunities to discard redundant processes, directly go to the checkout page. Easily access the products they want.

Add testimonial content

Even if I’m not an animation fan, your product is pretty and still attractive for me. Since you are selling some stuff related to FIGURES, it’s strongly recommended you add testimonial content on the homepage and product page. It could give your visitors a better view of what your products look like in real life and increase customer trust.

If you find this answer helpful, please give us a Like and Accept solution.

Best Regards,

QuickCEP

[PageFly-Victor · Accepted solution]

Hi @Greynighttoys, 

This is Victor from PageFly - Shopify Page Builder App. After looking into your store, I have some comments below and hope that you can consider them to improve your site.

HOMEPAGE

1. Make a sticky header

A sticky header allows customers to quickly access the navigation, search, and utility-navigation elements whenever they scroll up or down on the page.

2. Add CTA on hero banner

The first 5-second impression is really important. Having a clear CTA button above the fold can encourage site visitors to take action. The CTA button should be aligned in the center of the hero banner to grab the attention of visitors.

3. Have Direct Links to “Return Policy” and “Shipping Info” in the Footer

Difficult-to-find returns and shipping information impedes users’ ability to make a purchase decision. Therefore, you should add direct stand-alone links to both ‘Return Policy’ and ‘Shipping Info’ in the footer, as well as direct or indirect links to other secondary site content.

4. Add testimonial - customer reviews

When you go live and have sales, you can add Testimonials. Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews with both texts and photos to increase the legislation, like this:

PRODUCT PAGE

1. Include both User rating average and number of ratings

Many users rely on ratings and reviews to select products and displaying them right on each product in the first place can quickly build your credibility.

2. Always Have at Least 3–5 Product Images for All Products

Users heavily rely on a variety of product images to inspect and evaluate products and decide if the product matches what they are seeking. Therefore, you should always provide no fewer than 3–5 images to show different angles for all products. For example: 

Hope my suggestions will help you improve your store and increase your sale.

Warmest regards,

Victor | PageFly Team

[SAN_MSWEB]

Hi @Greynighttoys!

I hope you are doing good and welcome to the Shopify Community!

This is MS Web Designer (Top Rated Shopify Certified Experts and eCommerce Consultant from India & Singapore).

Thank you for sharing your store URL as this allowed me to go through your website. You have a beautiful store!

Mentioning a few pointers that I think will be useful:

- Add a 'Call to Action' Button on your Hero Banner. Pic below:

- Where are your policies at the footer? Ex: Contact, Privacy Policy, Return Policy, Terms of Services, FAQ. This generates trust on your store. (This is perhaps why customers are leaving from Home Page).

- Add the 'Buy Now' button on product page for quick conversions. Pic below:

- Product page doesn't have reviews. This also builds trust on your website.

- Consider using the 'Coupon Discount on Cart' App from the Shopify App store for all your discounting needs. This App shows all available discounts to the customer right at Cart Page in popup mode. Thus boosting sales.

- Speed Optimization is recommended for your website as its scoring 18 on mobiles and 56 on desktops. A fast website scores 90+. This affects your search engine ranking.

 

That's about all I could notice from a glance at your store.

Feel free to contact us if you have any questions or want a free website audit! Email address mentioned below in the signature.
We'd love to assist you in any way possible!

Best of luck and Regards!

MS Web Designer

Shopify Experts.

[flareAI]

Hello @Greynighttoys,

Gina here from flareAI - your Fully Automated Free Sales Machine. Hope you are doing good! I am happy to share some suggestions for your query.

Please consider liking and accepting the solution if it helps.

I've taken a look at your store and found there are quite a few things which if added can increase sales.

1. Add more detailed product description in product pages. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.

2. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
3. Add Contact Us page for better customer interaction. Also display store's contact info like phone number, email address, and office address in the Contact Us page.
4. Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers' full name, and profile photo of them to add authenticity and credibility.
5. Add the correct social media accounts in the footer. Having social media for the store will help increase the traffic.
6. Optimize your footer with a more professional and functional look. Add pages like Contact Us, About Us, Privacy Policy, Terms of Service, etc to the footer.
7. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
8. Add Buy Now button which will simplify the purchasing process for consumers, improving their customer experience.
9. Add About Us page which is a reflection of the purpose and personality of the business.
10. Showing your average rating gives your shoppers quick information to make purchase decisions. Average ratings provide you with feedback on popular and unpopular products that you can use to make changes.
11. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
12. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
13. Add CTA button like Shop Now, Buy Now in the Home page header banner
The Call To Action(CTA) is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.
14. Add data policies (Privacy Policy, Terms of Service, Refund Policy) to your store which helps set expectations with your website visitors. They'll know the types of data you're collecting, why you're collecting, protects the seller from bad customers and ensures that buyers know exactly what to expect when they order a product.
15. Allow Guest Checkout
Offering a guest checkout option takes the checkout optimization process to the next level. You will get more abandoned carts if you want them to create an account to complete the checkout.

Did you know? Ecommerce on Google Search is greater than all paid channels and social media combined. As a Google partner, flareAI will submit your products to Google and other free channels on a daily basis. flareAI will help to scale your site sustainably at NO added Staffing expenses, NO Pay-per-click, NO paid marketplaces. With flareAI, your store can access the Google Search and 20+ free sales channels.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI