No sales
Trust factors:
Hi @Acnea
I'm Garcia from PageFly - Shopify Landing Page Builder.
First of all, congratulations on your new store! Generally, I love your store’s design, it looks professional and elegant. However, a beautiful look seems not enough to convert. From my CRO expertise, I’d love to give you my suggestions (focus on what influences your user decisions) as hereby:
1. Announcement bar
- Currently, the announcement bar has the same color as the below part, making it hard to recognize. Let’s change the color to make it stand out.
- Also, you can shorten it to make it more actionable. Eg. “Get Free Shipping! Join our email list”
You can change its color. See example:
2. Homepage:
- Improve First Image: What do customers really care about? Of course having a clear skin, as you mention. Therefore, making the first impression of how your products affect their skin through a lifestyle image - an image of a clear skin model with your products, for example, will impress your customers and motivate them.
Same in other parts, let’s add more usage images.
- Testimonials: You have great testimonial videos, which is what customers will take into account when evaluating a skincare brand. Let’s make it easier to access and stand out! See example:
- Benefit slide: Just like your announcement bar, let’s make it stand out for users to easier skim!
3. Collection page:
- Users prefer convenience and quick information capture. Let’s add some additional information such as “For dry skin”, or a product short introduction.
- You should make the Add to Cart button easier to reach.
- I see the hover effect to change the product image is a bit slow that I barely recognize. Let’s make it quicker if possible.
4. Product Page:
- Product Image: As mentioned above, you should consider adding more lifestyle and imagery showing the product results - clear skin. And, make the media list bigger for easier scan.
- Product Description: Let’s make the product description straightforward and user-centric (eg. for dry skin) Consider adding some bullet points above the “Add to cart” button. Here’s an example (with a product lifestyle image and clear information display)
Let’s try to provide product information in a more descriptive and professional look:
- Add a sale badge will definitely motivate buyers to make quicker decisions. Let’s add the “20% Off” or “20% Off with code “20OFF” stand out here
- If you’re a new brand without real website reviews, adding the testimonials sections can increase brand reliability. People are careful with their skin. Additionally, adding a trust badge and product benefit section will also increase their trust. See example:
In general, you have created a great brand website with an elegant and minimalist look. However, some aspects should be improved to be more “customer-centric” and show brand value in the way customers love and trust.
Let’s put yourself in your customer's shoes and take my above suggestions into account.
Hope this helps you create a truly successful store that converts. I'm so excited to see your business thrive! Wishing you all the best.
Cheers,
Garcia | PageFly team
