No traffic and no Sale :(

[GunSab]

Hello everyone, 

I am hoping someone can help me with some feedback. We started our shop ( SABRINA  ) in November 2020 and I have gotten almost no traffic and no sales.
I have watched hours of setup videos and read a ton of blogs about starting e-commerce. 

When I post a couple of ads on Facebook and Instagram, there will be a little traffic but no purchase.

Can someone please tell me what I am doing wrong?

Thanks in advance.

[EcomGeeks]

Hey @GunSab,

It looks like you have a great product, I think the issue is how you are marketing it.

Pantyhose and tights can be purchased just about anywhere - Amazon, Walmart, Target, online, offline, you name it! The key is knowing what makes you better than these other companies and then marketing yourself in that way. 

For example, on one of your product listings was this text "..We engineered patented technology for the toughest and the most durable pantyhose..." I mean, runs in pantyhose are a huge issue so if yours are preventing that, this is something you should be telling people right off the bat. I would take some time to think of how you can set yourself apart - maybe that's a certain time guarantee on the pantyhose ie. "If you get a run in your hose within X months of purchase, we will send you a new pair for free!"

Another recommendation I have is to tweak your homepage banner. That main banner area is prime real estate for selling. We recommend having a professional photo of your products, a title introducing your brand or product,  a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:

As far as advertising goes, I'll leave this video here for you to watch:

I will leave it at that for now but if you would like talk to us 1-1, we offer sessions where take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at ecomgeeksco@gmail.com for more information.

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

[Addyz]

Hi @GunSab 

I would suggest you to start using fb campaigns to get some traffic to your stores. At this time when the competition is top-notch it is becoming extremely difficult to get organic traffic on your store.

Paid marketing is the way how almost all the e-commerce store owners driver there sales from.

You will need to put your products in front of users, and paid fb campaigns are the quick way to achieve that.

Try targeting lookalike of your past purchasers, this way you optimize campaign to find people with closest resemblance to people most likely to convert on your store. If you have significant abandoned cart, try retargeting campaigns. Most of sales for our clients comes in with this campaign. Try running prospecting campaigns for initial 30-45 days and once you have enough conversion start retargeting

Use this campaigns, we have seen our clients getting significant part of their sales by following below strategies:

• Cart abandoned campaigns - Show ads to people who have left cart abandoned on your store
• Best Seller Campaigns - Show people who visited your store in the last 30 days, a carousel ad of the best seller in your store. The data is refreshed on daily basis.
• Discounts/Sales Campaigns - Give discount coupons to your existing customers who might be interested in a product
• Prospecting Campaigns - Find new audience which are similar to people who have visited or purchased from your store.
• Social Media Base Campaigns- Target audience who engaged with your social media posts/ads.
• Cross-sell /Upsell Campaigns- Cross sell or upsell products to audience who have already made a purchase from your store

You can also try this app Addyz. Its an ad automation and optimisation platform. It comes with predefined campaign strategies for full funnel audience targeting. This can make a significant difference in your advertising and improve your conversion rates, even with a low ad spend.

[GunSab]

Thank you for your advice! It is really helpful. Will watch the video later.